Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. Those demands coupled with the “always on” nature of social media make burnout a very real challenge. .

Social Media Management 142

Social Media Management Social Media Comparison Energy 142

Later

JUNE 21, 2021

We spoke to three social media managers — with impressive engagement levels — to share their top LinkedIn tips! With 57 million companies on the platform, LinkedIn has become one of the top social media channels to actually grow your business. . LinkedIn Marketing Best Practices from the Experts .

Social Media Management 81

Social Media Management LinkedIn Tips Social Media 81

Social Media Strategies Summit

MARCH 6, 2024

Specifically, think about things like: Where they live What job they do How old they are How much they earn Their education level You should get much of this from your social media analytics platform or from analyzing your existing customer base. Use a little educated guesswork, too.

Social Media 213

Social Media How To Survey Analytics 213

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Social Media Strategies Summit

APRIL 21, 2023

But tapping into buzzworthy conversions isn’t a silver bullet for social media success. With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong).

Conversation 130

Conversation Brands Authentication Trends 130

Sprout Social

FEBRUARY 8, 2023

But if you work in a technical or niche industry, it might seem like you don’t belong on social. No matter your industry, you can make waves on social media. Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries.

Industry 84

Industry Social Media B2B Resources 84

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Social Media 115

Social Media Survey Education Team 115

Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. In total, they have 64 social media accounts and hundreds of thousands of followers across platforms.

Resources 97

Resources Telecommunications Collaboration Project 97

Buffer Social

MAY 9, 2017

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Team Lead and Reports.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

DECEMBER 13, 2022

When I first came to work at MIT, Google+, Periscope and Storify were all a part of a social media manager’s vernacular. Change is an omnipresent part of the industry. I know there are a lot social media managers who are still waiting to be invited “into the room” where decisions are made, and rightfully so.

Social Media 96

Social Media Social Media Management Storify Resources 96

Jon Loomer

DECEMBER 13, 2021

INDUSTRY: There are some industries that are problematic. Some industries are also much more difficult than others to find success than others. Other industries are made for Facebook ads. COMPETITION: It’s one thing if the potential client is at the top of the mountain in a competitive industry.

Advertising 193

Advertising Facebook API Reputation 193

Hootsuite

JANUARY 18, 2024

billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. More than 4.95 Sign up now.

Social Media 121

Social Media Tips HootSuite Marketing 121

Oktopost

JULY 29, 2022

In this tell-all episode of Behind the Post, Host Olivia Messina is joined by a social media expert with over a decade of social media experience! Jessica Kalbarczyk , Senior Social Media Manager at Corel , takes the hot seat to discuss strategy, employee advocacy, and community. Meet Jessica.

Community building 62

Community building Communities Tourism Social Media Management 62

Oktopost

JUNE 17, 2021

Natalie is a marketing leader with over 20 years of experience in the B2B technology industry. In this episode, we dig into the challenges B2B marketers face daily, what social media managers are doing well and what, in Natalie’s opinion, they can do EVEN better. Catch all episodes here. Meet Natalie Binns.

B2B 118

B2B Marketing Apple Authentication 118

agora pulse

DECEMBER 9, 2020

The right time to publish depends on several factors, including: Your brand’s industry. The social channels you use. Although the absolute perfect time to share content doesn’t exist, with some research and testing, you can find the best times for your brand to post on social media. Use a social media tool.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

agora pulse

NOVEMBER 30, 2020

Check out our tips and tricks for social media managers to start their content marketing efforts. The knowledge gap can be especially wide for social media managers who are masters at their craft but may not realize that they can take their efforts to new heights. (If BONUS MATERIALS: Free Content Calendar.

Content 182

Content Marketing How To Social Media Management 182

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. Measuring SOV can benefit businesses of all sizes, regardless of industry.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

JULY 6, 2020

consumers say it’s important for brands to take a stand on social and political issues. Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. How do you determine your brand’s place? Use these questions as a guide.

Social Media 144

Social Media Strategy Organization Education 144

Social Media Strategies Summit

DECEMBER 16, 2022

User-generated content (UGC) is highly impactful in any industry. UGC is especially effective in higher education. However, leveraging students to support your social media initiatives is easier said than done. Lawerence Synett , Director of Social Media, University of Colorado Denver.

Social Media 130

Social Media UGC Project Collaboration 130

Laurel Papworth

NOVEMBER 17, 2023

SOCIAL MEDIA and STRUCTURED PROMPTING for ChatGPT: in this quick tutorial I go through structured prompting for #socialmediamanagers. AIIsMyMentor 05:47 Chain of Density for social media extracts and short succinct informative pieces. I also teach social media. Structured prompting for social media.

Social Media 52

Social Media Tips Social Media Management Review 52

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

B2B 62

B2B Strategy Marketing Case Study 62

Oktopost

MARCH 8, 2021

It’s no secret that successful B2B marketing is an education-rich industry, where audience awareness is king. Incorporating automated social campaigns can also speed up your response time and help you collect relevant social data. Chatbots and Conversational Messaging. It has been for a while now.

B2B 118

B2B Strategy Marketing Social Media Management 118

agora pulse

JULY 28, 2020

It doesn’t matter if you work for an established brand, want to build your company’s social media presence from the ground up, or work for a social media marketing agency. No matter where you work as a social media manager , you must make sure that the content you publish speaks to your audience.

Report 121

Report Data Social Media Content 121

Later

SEPTEMBER 4, 2019

While we’re busy working behind-the-scenes to get ready for the big day, all you have to do is tune in to our digital conference on September 12th to learn the best Instagram tips, strategies and industry secrets out there! . We’ve even got Jon Youshaei , Product Marketing Manager of IGTV at Instagram joining us to share his expertise. .

Industry 46

Industry Instagram Strategy Conference 46

Sprout Social

JULY 21, 2022

For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions. Directly connect with others.

Types 145

Types Social Media Microblogging Overview 145

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

DECEMBER 6, 2023

“Social media should be part of healthcare organizations’ strategy. The people you need to reach are on social—whether it’s prospective patients or employees. Without a social presence, you aren’t a part of vital conversations happening about your system.

Social Media 97

Social Media Privacy Insurance Guidelines 97

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? And this, my friends, is an opportunity for you.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. We’ll also talk about the Sprout tools we use to help our team stay in sync.

Collaboration 80

Collaboration Brands Team Project 80

Oktopost

JUNE 30, 2021

By installing it on your website , you can track different conversions and glean useful information about your ad campaign’s performance. On the other hand, you could leverage Facebook Ads to serve up your educational and insightful value-added content to potential clients and their colleagues. Are Facebook Ads Right for B2B?

B2B 118

B2B Facebook How To Campaign 118

Hootsuite

OCTOBER 4, 2022

I’m Nawal Mustafa, a cognitive neuroscientist, and a psychological health educator. Since launching in August 2019, the account now has over 1 million engaged followers and is one of the largest mental health platforms on the social network. Our brains on social. And this struggle likely exacerbates for social media managers.

Tips 96

Tips Social Media Management HootSuite Energy 96

Sprout Social

MARCH 19, 2020

Take advantage of your social platforms to show off some of your best work, attract new audiences and set yourself apart from your competitors. . Maybe yours is design, maybe it’s content creation, digital advertising or social media management. Maybe it’s your experience working within a niche industry or vertical.

Social Media 103

Social Media Strategy Case Study RFP 103

Socialmedia.biz

JUNE 12, 2018

Learn from authoritative sources, top industry blogs and real marketing experts who have experience working in the field. If you’re really serious about having a career in this field, then look into earning a degree in social media marketing from an accredited college or university in your area. Figure it out.

Social Media 99

Social Media How To Marketing Education 99

Hootsuite

MAY 3, 2023

Work on your Instagram hashtag strategy Instagram hashtags are an effective way to expand your reach, increase impressions, and tap into relevant conversations on the platform. Relationships are key in the real estate industry, so it’s important to maintain connections with everyone you work with, from associates to past clients.

Real Estate 93

Real Estate Tips How To Hashtag 93

Oktopost

SEPTEMBER 22, 2021

Philosophically speaking, B2B buyers will likely need to be educated on your service offering and information about your company. Why Paid Social Media is a Great Opportunity for B2B. You can use paid efforts to support the principles and messages you’ve already shared on social media.

B2B 136

B2B Social Media Strategy LinkedIn 136

Convince & Convert

MARCH 15, 2013

Jake Jacobson , Social Media Manager at Garmin , joins the Social Pros Podcast this week to reveal Garmin’s Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content.

Communities 140

Communities GPS How To Social Media Management 140