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Facebook Watchbait: Misleading and Sensational Videos Will Be Down-Ranked

Jon Loomer

Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. “Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos. What is watchbait? Why am I skeptical?

Video 202
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Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

Quick Policy Guidance Your employees should have a general idea of what they can and cannot use ChatGPT for when it comes to workplace use. The sooner you get quick policy guidance out the better. It may take your organization months to cement more specific and in-depth AI-use policies and guidance.

Training 152
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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

SocialZoomFactor ยท How to Create Irresistible Content 10-Point Checklist. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Is Your Content IRRESISTIBLE? You need irresistible content. Winning! :).

eBook 141
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Mark Zuckerberg Announces Major News Feed Changes

Myrland Marketing

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. More on that in a moment… The Explore Feed on Facebook . Explore keeps the business content out of the personal News Feed so users can see more updates from people, not pages.

Feed 83
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I've Used Bluesky for 6 Months โ€“ Here's What You Should Know

Buffer Social

Users get three feeds upon joining – Following, Discover, and Popular With Friends, but you can also modify your feeds to see specific types of content. User control over timelines and content moderation : Bluesky emphasizes user autonomy, allowing you to dictate your feed and how content is moderated.

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From awareness to acquisition: Creating a content funnel that converts

Sprout Social

As social marketers, we spend a lot of time focused on content marketing conversion. Itโ€™s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. We need a complete content funnel optimized at each stage for conversion. Consistency.

Content 143
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The Best Facebook Messenger Marketing Strategies for 2023

Hootsuite

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, weโ€™ll explain how to use Facebook Messenger for marketing. Weโ€™ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? And it will better target your marketing efforts.

Strategy 118