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What is Earned Media?

Sherrilynne Starkie

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. It means reporters and other news professionals are now restored to the position of influencer. It confers powerful third-party endorsement for a company, a product or even an idea.

Fashion 409
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Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

The same potential consumption (maybe more) exists for Instagram Stories — quick videos and photos that disappear after 24 hours, just like Snapchat, but with an audience of 500 million users. We’d love to provide you with more resources about Instagram Stories so that you can master this platform and see your voice spread.

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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. Unfortunately, no one has a crystal ball to see who is going to be the next Facebook, Instagram, or Snapchat. And the decision for a brand to invest in a new social media platform is a big one.

Platform 271
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How Influencers and Snapchat Dominated #SMMW16 Discussion

Convince & Convert

During the course of those three days, nearly 72,000 mentions were made by attendees and those discussing the conference from afar: While mentions consistently were high throughout the conference, the largest spike in volume occurred just before noon on Monday. Top 50 Influencers List. The Rise of Snapchat.

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The Top 9 Social Media Trends of 2019

Social Media Strategies Summit

With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. The number of daily users of stories across platforms like Instagram has grown significantly in the past two years. Social Media Trends of 2019 #1.

Trends 142
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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

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What vertical networks mean for the future of social media

Sprout Social

Would you rather give that presentation in front of a stadium of random people or a cozy conference room filled with fellow fanatics? This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations.