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How to Manage Social Media Profiles

yMarketingMatters

The most active are Facebook , LinkedIn , Twitter , Google+ , Pinterest , YouTube , Flickr , and SlideShare. Then there is your company blog; it is seemingly a fulltime job. The top bookmarking sites are StumbleUpon , Digg and Delicious. This landscape may change in the coming year. But that doesn’t really matter.

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How to Use LinkedIn for Lead Generation

Webbiquity SMM

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. Image credit: C_osett on Flickr. You have to know how to generate leads and work them. Webinars can be a powerful tool to generate new leads and keep them engaged with your company.

LinkedIn 186
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How to Fight For More Social Media Resources In Your Company

Convince & Convert

Flickr Photo by Doc_Brown. Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al.

Resources 167
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How To Use Twitter For PR

Waxing UnLyrical

So instead, I thought I’d write about how I think you can use Twitter for PR, be they your own (personal, say if you’re a business owner also wearing your own PR hat) or your clients’/organizations’ public relations efforts. Image: TheNextWeb via Flickr, CC 2.0. Using Twitter lists smartly.

Twitter 246
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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? How about potential customers? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. Let’s Hear From You.

Company 231
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How to Target Users of Specific Software with LinkedIn Ads

Webbiquity SMM

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. Image credit: C_osett on Flickr. Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business. Sponsored post.

Software 107
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How to Grow Your B2B Facebook Community

Waxing UnLyrical

Image: goiabarea via Flickr, CC 2.0. As a B2B company, your customers know the angles, and they know the game. These should be “thought leaders” or other people with large Facebook communities that appeal to your company personality and image. Here’s a bonus tip: Mention your company’s offline activities.

B2B 230