Remove Company Remove Film Remove Marketing Remove Meeting
article thumbnail

How B2B Video Strategies are Evolving

Oktopost

Want to hear more from renowned B2B marketing leaders? Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. Catch all episodes here. David also produced a multi-million-dollar docuseries that sold to Complex Networks.

B2B 125
article thumbnail

Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan. Be adaptable and open to change.

article thumbnail

What Marketers Need to Know About TikTok

Ignite Social Media

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Its origins here in the West can be traced back to 2014’s Musical.ly

Marketing 217
article thumbnail

How to recruit more talent for your social video content

Sprout Social

In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. You can film them yourself, outsource the whole filming process to them or do a mix of both (like we do at Sprout). As long as someone has a phone (and interest), they can film.

Video 90
article thumbnail

What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Social

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Identify what keeps them up at night." "  2.

B2B 95
article thumbnail

Sprout on Sprout: How to create your own social media video template

Sprout Social

There’s more to social media video production than meets the eye. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. As Sprout’s Social Media Strategist, I know the pressure social media marketers are under to consistently create new content. Film videos in a flash.

article thumbnail

How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Social

The world of social media and content marketing is a fast-moving space. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. Even so, we do have regular team meetings to stay aligned. They are: Add value.