Sprout Social

APRIL 17, 2024

Multi-platform integration Customers engage with businesses online in many ways, such as through messaging apps, social media and websites. Sprout Social Sprout Social is a social media management platform with an integrated chatbot builder.

Hubspot 101

Hubspot Template Templates API 101

Convince & Convert

NOVEMBER 4, 2021

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . That takes us to the first recommendations for activating an excellent customer experience on social media this holiday season: Train Your Social Care Team.

Communities 179

Communities FAQ Training HootSuite 179

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

FAQ 139

FAQ Content Consultant Social Media 139

Rebekah Radice

JANUARY 22, 2019

Does your video content captivate and engage your social media audience? In a few short steps, you’ll create high-value marketing videos to add to your social media strategy. How to Create Engaging Videos for Social Media. Strong company culture. How did you start your company?

Video 135

Video Social Media Engagement How To 135

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

FEBRUARY 8, 2024

Customer support tiers bring much-needed order to your case management strategy. Without this level of structure, skilled support agents might get stuck dealing with FAQ-level inquiries, while beginners wrestle with complex problems. Why do organizations use tiered support? From there, you can set criteria for case creation.

How To 108

How To FAQ Issues Software 108

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? It’s also an opportunity to become the ‘hero’ in your customer’s story.

Reputation 106

Reputation System Brands Knowledge Base 106

Sprout Social

MARCH 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. Advantages of social media listening. Create a brand analysis.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. 1 Social Media Tool Create.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

The Realtime Report

JUNE 15, 2021

In this article, you’ll find tips to improve or enhance the efficiency of your company’s customer support. While it may seem that it’s normal for companies to receive customer complaints now and then, there are ways to prevent a problem from happening at all. Listen to what customers are saying online about the company.

Tips 103

Tips Survey FAQ Knowledge Base 103

Sprout Social

APRIL 18, 2017

Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after you follow a new account. If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate?

Social Media 103

Social Media Brands Startup RSS 103

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

Video 94

Video Film Content How To 94

Sprout Social

NOVEMBER 28, 2022

Clothing company Rawson used this format to better understand customer preferences. Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. And with infinite ways to use them, they always feel fresh.

Instagram 127

Instagram Engagement Brands Avatar 127

Sprout Social

OCTOBER 5, 2021

Posting a Tweet that gives a vague indication that your company is committed to “doing the work” isn’t going to cut it. Patagonia is revered as one of the best companies that mixes business with activism and it’s easy to see why by looking at their social feeds. And the proof that consumers trust the brand is on social.

Brands 110

Brands Marketing Apparel Issues 110

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

NOVEMBER 6, 2020

Glassdoor houses over 70 million reviews and insights on over one million companies, helping people make one of the most important decisions we can make for ourselves: where to work. It’s baked into our Reviews tool so social media managers, human resources and business leaders can unify their employer branding efforts with ease.

Review 97

Review FAQ Construction Metadata 97

Hootsuite

APRIL 6, 2022

Using social media automation tools like chatbots to handle your Instagram messages is one of the best ways to successfully handle customer service and sales. When you’re researching tools to help with your social media management, look for case studies, customer reviews, and other evidence that the platform is high-quality.

Instagram 90

Instagram How To Retail FAQ 90

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 157

Social Media Radian6 Strategy SM2 157

Hootsuite

MAY 5, 2021

billion active social media users, an increase of 13.7% And nearly three quarters of those users (73.5%) either follow brands’ social channels or research brands and products on social media. Social media has become a critical marketing and communication tool for companies of all sizes.

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Hootsuite

MARCH 23, 2023

AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more. List social media goals for your next campaign. Brainstorm social media post ideas. Drafting email replies.

Tools 135

Tools HootSuite Price Template 135

Hootsuite

MAY 17, 2022

seeing your ad on social media or noticing your brand at a local store). Here’s what a simple sales funnel looks like in the context of social media marketing : However, traditional sales funnels miss two important elements of modern marketing: loyalty and retention. Show, not tell, how your company lives its values.

Instagram 119

Instagram How To Loyalty Discount 119

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? Social Media? Most B2B companies have fewer customers, so the opinions of each are magnified.

Social Media 132

Social Media B2B Company Consultant 132

Oktopost

MARCH 31, 2021

81% of companies implemented video in their marketing strategy, a 63% boost from 2019. It’s powerful and useful in marketing emails, vlogs, websites, social media posts, or even customer onboarding. One trendy format for B2B companies is animated explainer videos. Social Video. Why Video Marketing.

Video 69

Video Marketing B2B Eventful 69

Hootsuite

APRIL 20, 2020

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. So, ready to meet your Nextdoor neighbours? What is Nextdoor?

How To 145

How To Metrics Reputation HootSuite 145

Hootsuite

MAY 4, 2020

It’s a black-hat social media trick , like engagement pods, which we tried out in 2018. For instance, InstaRocket’s FAQ: How do I know if you guys are legit? It makes sense that a company that pulled in $9 billion in ad revenue in 2019 has the resources to make bots effectively useless. Get Started.

Instagram 140

Instagram HootSuite Software Comments 140

Convince & Convert

AUGUST 3, 2017

It all comes down to months (and years) of building up your social media presence using a solid strategy. This will get that page rank higher for your business name, helping you in your reputation management efforts. Your other social media accounts (Instagram, Twitter, Snapchat, Youtube, Pinterest, etc.).

Facebook 162

Facebook Template Templates URL 162

Hootsuite

AUGUST 3, 2023

Social media is kind of magical, right? Even if you don’t take your social media content too seriously, the U.S. The SEC can — and will! — hold businesses accountable for the things they say on social media platforms. After all, you’re using social media to build your brand , not commit fraud.

Social Media 85

Social Media Tips HootSuite Policies 85

Hootsuite

MAY 1, 2023

All brands using social media in any form must navigate a constantly evolving set of risks in an environment that changes at lightning pace. A social media governance strategy ensures you’re prepared for whatever the world of social media throws at you. What is social media governance?

Social Media 104

Social Media Guidelines HootSuite Policies 104

Hootsuite

JULY 29, 2019

A social media policy is a crucial tool for any organization that uses social media. In fact, it’s a crucial tool even if your organization doesn’t use social media. Because your employees almost certainly do: 72% of Americans use at least one social media platform. Define your team’s roles.

Policies 111

Policies Social Media Company Guidelines 111

Hootsuite

JANUARY 9, 2024

There’s no doubt that social media is an amazing marketing tool for real estate professionals. make sure you know the social media rules for real estate agents. Peruse this guide if you’re a bit fuzzy on what constitutes a good or bad social media post. 1 Social Media Tool for Real Estate Grow.

Real Estate 85

Real Estate Social Media HootSuite Policies 85

Hootsuite

MAY 31, 2023

Building social media security awareness at work may not be as exciting as, say, developing TikTok engagement strategies. But it’s still a critical function for social teams at organizations of all sizes. That’s because social media threats don’t just impact your brand’s social accounts.

Social Media 75

Social Media Policies Guidelines Reputation 75

Hootsuite

SEPTEMBER 14, 2023

Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. In the mile-a-minute world of social media, they are the crucial bridge between brands and audiences. Get the report What is a community manager? Are you paid enough?

Communities 95

Communities Social Media Management HootSuite Skills 95

Hootsuite

JUNE 19, 2023

A bank social media policy is essential for any financial institution to protect against legal and reputational risks. Creating an effective bank social media policy means accounting for all potential risks associated with using social media. Why create a social media policy for banking employees?

Banking 95

Banking Policies Template Templates 95

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

Social Media 134

Social Media Tools Marketing Analytics 134

Hootsuite

APRIL 11, 2023

A social media SWOT analysis takes a close look at the social media landscape for your niche. Keep reading to find out more about how to run a social media SWOT analysis and the tools that make it a breeze. #1 Start free 30-day trial What is a social media SWOT analysis? Clear data.

Analysis 105

Analysis Social Media HootSuite Tips 105

Convince & Convert

AUGUST 3, 2017

It all comes down to months (and years) of building up your social media presence using a solid strategy. This will get that page rank higher for your business name, helping you in your reputation management efforts. Your other social media accounts (Instagram, Twitter, Snapchat, Youtube, Pinterest, etc.).

Facebook 60

Facebook Template Templates URL 60