Social Media Strategies Summit

JANUARY 5, 2022

Answer FAQs. In the image below, personal finance company NerdWallet shares an important snippet from one of their live streams on money advice. For example, a skincare brand may partner with a fashion influencer whose audience aligns with the brand’s buyer persona, as in the example below. Image via Instagram.

Small Business 204

Small Business Instagram Platform How To 204

Likeable

MARCH 31, 2021

It’s a very important (yet, as mentioned above, underutilized) part of audience research, giving brands the opportunity to track, analyze, and take action to respond to relevant conversations happening on social media—even when the company is not specifically tagged or mentioned. Competitive Analysis. Industry Insights.

Strategy 106

Strategy Brands Influencer Analysis 106

Buffer Social

DECEMBER 10, 2019

These Stories piece together dozens of photos in stop-motion fashion — each photo just a slight movement ahead of the previous. Our next pick is from another cookware brand, or rather, from its parent company. In particular, their “tap fast” format has been so fun to watch. . That’s right. Pattern Brands.

Instagram 98

Instagram Patterns Template Templates 98

Convince & Convert

AUGUST 3, 2012

Also, Steve is a revenue consultant for early-stage technology companies , and a trustworthy Canadian. Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? White paper summary, including actionable recommendations and insights for companies.

Brands 114

Brands Twitter Facebook Research 114

Hootsuite

OCTOBER 31, 2022

You can publicly share sticker replies as new Stories, which is perfect for Q&As or FAQs. As a company, B Corporation is all about values. Glossier’s social team sourced answers from company executives and skincare experts, adding credibility and transparency to their responses. Save responses to a FAQ highlight.

Questions 29

Questions Instagram FAQ Marketing 29

Hootsuite

APRIL 20, 2020

For example, you could send out old-fashioned mailers, run Local Deals, or even a partner with a local business. If you find you’re getting asked the same questions often, create a bank of FAQ responses you can use. On top of that, crowned companies receive one free Local Deal ad. Local Deal views.

How To 145

How To Metrics Reputation HootSuite 145

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. It makes sharing simple.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

MARCH 4, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Metrics 132

Metrics Strategy How To Tourism 132

Hootsuite

APRIL 11, 2022

Retail bots can handle simple requests, like order tracking, FAQ answers, or product recommendations (a.k.a. Since implementing an intelligent retail bot, fashion retailer Groupe Dynamite’s traffic increased by 200% , and chat now makes up 60% of all of their customer interactions. Automate simple customer service conversations.

Retail 97

Retail FAQ How To Survey 97

Convince & Convert

FEBRUARY 10, 2010

“We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. But, the service goes a long way toward tying email and social media together in a coherent, actionable fashion, and is affordable for almost every company. But, the current system is just the beginning.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#.

Social Media 117

Social Media Strategy Statistics Metrics 117

Sprout Social

JUNE 6, 2022

TikTok comments allow companies to connect with customers while building brand awareness, so take advantage of the chance to show how your brand can be funny, authentic or witty. In this article, we’ll walk you through how to earn TikTok comments, FAQs and strategy ideas from top brands who are mastering TikTok comments. sanisisters.

Comments 91

Comments Engagement Collaboration Privacy 91

Later

DECEMBER 11, 2020

Answer FAQ. #1: See how Vancouver-based undies company @wearhuha curated a list of products from women-founded companies and offered their audience a specific discount: . #2: Take sustainable fashion brand @alohas “Looking For Shoes in Black?” 7 Creative Ways Brands Can Use Instagram Guides . Gift Guides. Travel Guides.

Instagram 86

Instagram Brands Curation Small Business 86

ProBlogger

MAY 31, 2016

Other topics writers struggle to make evergreen include political content and fashion writing. If you’re tired of receiving the same questions over and over (or you anticipate that you’ll receive a certain question), place it on a FAQ page with your response. Or has your company overcome a major obstacle to achieve a goal?

Tips 20

Tips Content Case Study Review 20

Hootsuite

JULY 13, 2022

Customer experience (CX) is your customers’ perception of their interaction with your company. The Nike swoosh and the Just Do It tagline are iconic in both sports and fashion. It comes from one simple question, “on a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?”

Tips 107

Tips HootSuite Survey Template 107

Later

JUNE 27, 2019

For example, if you’re fashion brand specialized in streetwear, you could find an influencer who heroes and champions streetwear trends on their Instagram feed. We’re looking to collaborate with 2-3 key fashion and style influencers to help us co-design some pieces for the collection and we thought you’d be a great fit!

Small Business 56

Small Business Influencer Template Templates 56

Oktopost

JUNE 22, 2021

Everything from what time you send the email, to where you place your company’s logo, should be tested for maximum results. For instance, don’t have an Associate within the company email a C-suite Executive. Your content should feature helpful Q+As, FAQs, industry news, and address pain points with relevant solutions. .

B2B 113

B2B Marketing Newsletter ROI 113

Hootsuite

JUNE 15, 2023

People apply to companies, not jobs. Social recruiting is the practice of using social media to find, attract, engage, and encourage candidates to apply at your company. Source: Statista LinkedIn LinkedIn is by far the most popular social recruiting platform for both job seekers and companies. So where are the best candidates?

HootSuite 93

HootSuite How To Hashtag Applications 93

Webbiquity SMM

JULY 31, 2012

This can be more challenging for smaller b2b companies, and particularly for startups. B2b vendors should do the same on their websites through features like site search, FAQs, prominent and easy-to-find phone numbers and email addresses, social media links, and interactive capabilities beyond online chat. Use multimedia.

B2B 188

B2B Marketing Diagrams ROI 188

Convince & Convert

JUNE 3, 2010

link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. From a PR standpoint, I see companies and people time and again fail to embrace the cardinal rule of admitting mistakes to the highest degree possible. What BP Can Learn From the Umpire.

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? link] Ellen Cagnassola Deisel is also partnering with a furniture company creating furniture for young urban types. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 134

Social Media Strategy Curation Privacy 134

Keyhole.co

APRIL 24, 2023

From driving website traffic to increasing social media following, contests and giveaways are among the most successful social media marketing strategies for companies to meet their objectives. For instance, if you own a fashion or beauty brand, Instagram could be your preferred channel seeing that it’s based on visually-driven content.

Social Media 52

Social Media How To Campaign ROI 52

ProBlogger

DECEMBER 11, 2017

What You Should Include in Your Email Newsletters (and Answers to 4 FAQs About Email). You might even think email is dead (or at least old-fashioned), and that you’re better off building connections through social media. I would highly commend that company to you as well. Do you email your blog readers regularly?

Newsletter 48

Newsletter Blogger Types List 48

Webbiquity SMM

JULY 31, 2012

This can be more challenging for smaller b2b companies, and particularly for startups. B2b vendors should do the same on their websites through features like site search, FAQs, prominent and easy-to-find phone numbers and email addresses, social media links, and interactive capabilities beyond online chat. Use multimedia.

B2B 101

B2B Marketing Diagrams Price 101

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success.

Tips 176

Tips Sysomos SEO WordPress 176

Convince & Convert

AUGUST 31, 2010

it’s really not possible for a company (or even an individual like me) to have true conversations within social media – and certainly not with any real scale or breadth. Remember, social media makes big companies seem small again. Remember, social media makes big companies seem small again. Not so much.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

MAY 31, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : I want to start off the show by thanking our kind sponsors, Eric’s company Argyle Social, data driven social media management.

B2B 113

B2B LinkedIn Posterous Social Media 113

Hootsuite

AUGUST 13, 2020

The sort of language, tone, and resources that resonate are likely going to be different for a skateboarding company versus a gardening supply shop. In this Sephora post, the cosmetics company didn’t just brag about their mask selection, they made a game of asking their followers to choose their faves with a #wouldyourather tag.

Engagement 145

Engagement Social Media How To HootSuite 145

Later

MAY 8, 2019

When it comes to brands using Instagram for fashion, it’s a fast-paced, competitive world that has tons of business benefits. . A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. Instagram For Fashion: Why is it So Successful for Brands? Table of Contents.

Fashion 83

Fashion Instagram Influencer UGC 83

Buffer Social

JUNE 24, 2019

To find these FAQs, there are a couple great places to look: Your customer service team. That being said, that leaves 31% of consumers who might prefer the old-fashioned way — email or social support. Other companies choose to lean into the “bot-ness” by making the voice a bit more obviously robotic.

Strategy 73

Strategy Marketing Survey Newsletter 73

Convince & Convert

SEPTEMBER 1, 2010

Swept up in a frenzy created by mainstream and business media, companies rush to adopt the hot new thing, to ensure that the competition doesn’t have some sort of secret weapon. What I’d hear over and over again from companies that had bought online ads in the early days was “ We tried that once. Resources deployed.

Social Media 121

Social Media Consultant Social CRM eBook 121

Viper Chill

MARCH 21, 2012

In typical ViperChill fashion, I completely hacked away at the design, creating something that only has the header and footer in resemblance to the original theme. After personally replying to about 20 comments on Pat Flynn’s site, I quickly started working on an FAQ page. If not the best.

Products 79

Products Software Project Upcoming 79

Hootsuite

AUGUST 14, 2023

Develop a campaign slogan for an ecommerce store selling handmade jewelry that conveys the company’s sense of style, quality and values. Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers.

Products 92

Products Real Estate Tourism Fashion 92

Hootsuite

JULY 13, 2023

Say you’re a sneaker company, and you set up your competitor’s brand name as a social-listening search. Ensure no sales lead gets lost by setting up a messenger or DM virtual assistant that can help address FAQs without requiring any human manpower. Ask “How did you hear about us” OK, it’s a little old-fashioned, but hear us out.

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Facebook 167

Facebook Consultant Social Media Sites 167