Oktopost

MARCH 10, 2022

I mean, who is clicking on the links to my content, who is engaging with what we are talking about—and what step do they take next? For organic social media, it might be: Costs of your social media management platform/tools. Any content creation or design costs (whether in-house or outsourced). Brand awareness/brand sentiment.

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. There might be a new automation software slashing marketing costs in half. Maybe you need to share more engaging content. This could be anything from pricing, limited product range to weak engagement.

Sentiment 93

Sentiment Metrics Analysis Trends 93

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? One way is through brand advocacy. Is brand advocacy right for you?

Brands 125

Brands ROI UGC Authentication 125

Oktopost

MARCH 20, 2022

The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more. Research engine for agile product teams.

Conversation 118

Conversation Sentiment B2B Module 118

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Awario: Position your brand better What engages your social media best? Text Optimizer: Create a better copy Finding the right words for an engaging ad copy is art. It’s also a process that never ends.

Advertising 108

Advertising Social Media Strategy Tools 108

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. What is user-generated content?

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

JANUARY 23, 2024

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy.

Report 106

Report Brands Library Sentiment 106

Keyhole.co

DECEMBER 15, 2023

So, running engaging campaigns can be daunting. But with an extensive online presence, many big brands convert their online reach into actionable engagement. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Hootsuite

SEPTEMBER 21, 2023

For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. But the goal of the company is actually to sell alarm clocks. And sales haven’t improved at all with this growth in followers. Which reminds us: never buy followers.

Metrics 107

Metrics Examples Marketing HootSuite 107

Keyhole.co

DECEMBER 13, 2023

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. The tool helps brands understand their most successful posts, what people are engaging with, and how the competition is faring. Their website lists tools and services categorized by department, industry, and company type.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Webbiquity SMM

JANUARY 31, 2019

A social media audit generally looks into the following: The results of your posts and overall engagement, including metrics such as likes, number of comments, the overall reach for reach post, mentions, shares, and more. The alignment between your social media campaign and your brand / company goals and stated values.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Keyhole.co

FEBRUARY 16, 2024

Competitor insights from YouTube may be as follows: Posting frequency Video type and quality Audience Engagement rate Marketing and advertising strategies, etc. Having these data in front of you, you can improve your YouTube strategy for better reach, engagement, and effectiveness of marketing campaigns. What topics do they discuss?

Analysis 52

Analysis YouTube Tools Strategy 52

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. Those insights drive real business value, whether you’re proactively increasing customer retention, engagement or satisfaction, or creating new products or services that solve problems your customers didn’t even know they had. That’s not a controversial statement.

Social Media 111

Social Media Sentiment Survey Marketing 111

Sprout Social

SEPTEMBER 18, 2023

Company goals are the anchoring points of your marketing budget. Next, you’ll need to create an estimate of the costs associated with different marketing activities. Take into consideration the cost of tools, resources, employees and contractors. So, you must set aside a budget to outsource this task to a backlinks expert.

Marketing 127

Marketing How To Sample Samples 127

Keyhole.co

MAY 16, 2023

Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. This way, you can run highly engaging campaigns and lure in more leads. If your company is mentioned in a news article or a social media post, that’s a mention.

Tools 52

Tools Sentiment Analysis Metrics 52

Sprout Social

MARCH 26, 2019

In it, we’ll review how you can use social media listening for your company or organization, as well as proving its value to the C-suite. These advantages span the entire company, from product development to customer service. This sort of listening prepares you to take action if needed and prevents a potential backlash to your company.

Social Media 102

Social Media Sentiment Marketing Analysis 102

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Buffer Social

AUGUST 2, 2023

I believe anyone can build a company as long as they have a clear vision, the market is right, they’re self-aware, understand the nuances of the industry, and they have the grit to power through the roadblocks. I’ll typically work extremely hard at a company for some time and then want more for myself. ExplodingIdeas.co

Newsletter 83

Newsletter Reddit Sentiment Startup 83

Keyhole.co

NOVEMBER 10, 2023

Typically, the generic internal benchmarking methods compare one business process to another similar procedure inside your company. For example, a company may benchmark the marketing and sales department’s performance to see whether their actions are aligned. It falls under the competitor benchmarking process.

Metrics 59

Metrics Analysis Comparison Price 59

Sprout Social

SEPTEMBER 9, 2020

It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. Imagine a director of brand strategy at a major food and beverage company is tasked with rebranding the company to be more health-focused. The problem?

Organization 121

Organization Sentiment Social Media Management Analysis 121

Sprout Social

AUGUST 10, 2022

An influencer marketing tool is software that helps marketers find, engage with and make deals with influencers in their niche. Use AI search, filters and engagement analytics to find the best influencers for your brand. Analyze consumer sentiment and brand health. Engage with brand advocates by responding to comments.

Influencer 110

Influencer Tools Marketing Software 110

Sprout Social

MARCH 30, 2023

Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy. AI development was once a cost-prohibitive, time-intensive exercise that yielded very specific results. Longer term, you’ll need to create clear rules of engagement.

Software 115

Software Training Energy Team 115

Hootsuite

OCTOBER 21, 2020

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. HR teams tell us using social increases candidate diversity, improves new-hire retention, and reduces recruiting costs. Social can help you reach and engage more audiences than just your customers. It doesn’t stop there.

Social Media 138

Social Media Committee Organization Survey 138

Hootsuite

FEBRUARY 1, 2022

Owned by Amazon, Twitch lets creators chat with their viewers during a live stream via Twitch chat, making for an engaging experience. The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. Branded channel.

Marketing 103

Marketing Authentication Template Templates 103

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. In fact, the cost per impression on Facebook has decreased by 50% compared with before the pandemic. With content shortages caused by lockdown measures, brands are relying much more heavily on user-generated content to engage.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Keyhole.co

FEBRUARY 23, 2024

While engagement metrics remain important, prioritize key performance indicators (KPIs) directly tied to your objectives. Engagement rate: Monitor comments, shares, replies, and message responses. Brand awareness: Track mentions, sentiment analysis , and reach. For instance: What content do they engage with?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

SEPTEMBER 30, 2022

Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. Cost savings, better customer service, and multi-channel interactions at scale. They provide customer service, answer questions, recommend products, gather feedback, and track engagement. Engage customers. Engage customers.

FAQ 121

FAQ Retail Overview Loyalty 121

Sprout Social

FEBRUARY 14, 2022

With 30-second slots costing as much as $7 million this year , marketing teams were feeling the game-day pressure as much as the players. engagements per mention, Michelob Ultra only received 3.88. 40% of game day advertisers were new to the big game this year , with crypto companies making up a big share of the rookies.

Brands 79

Brands Sentiment Posterous Team 79

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Engage with influencers seamlessly and track their ROI within your overall campaign. Keep a close eye on your competitors.

Industry 52

Industry News Google Brands 52

Social Media Strategies Summit

FEBRUARY 27, 2020

This year, expect to see even more engaging and entertaining content that is focused on capturing a moment, rather than making a hard sell. According to a Facebook study of 8,000 users, 69% of respondents said that directly messaging with a company helps them feel more confident about the brand.

Trends 182

Trends Social Media Instagram Platform 182

Oktopost

JANUARY 12, 2021

Surprisingly, for many companies, the answer is often no. . While B2C companies’ average CX scores range from 65% to 85%, their B2B counterparts usually manage less than 50%. A successful B2B customer experience needs to be memorable, engaging, personalized, creative-media-inclusive, and customer-focused. Check-In Calls.

B2B 101

B2B Marketing Metrics Survey 101

Keyhole.co

FEBRUARY 29, 2024

While engagement metrics remain important, prioritize key performance indicators (KPIs) directly tied to your objectives. Engagement rate: Monitor comments, shares, replies, and message responses. Brand awareness: Track mentions, sentiment analysis , and reach. For instance: What content do they engage with?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

OCTOBER 10, 2022

Visibility is a key precondition when it comes to generating engagement. For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Naturally, different platforms make sense for different companies.

Brands 76

Brands B2B SEO Influencer 76

Oktopost

FEBRUARY 21, 2022

Any company’s most valuable asset are its employees—and if you’ve tried to recruit in the past two years, chances are, you know just how valuable they are. But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. 30% of brand engagement comes from employees.

Statistics 76

Statistics B2B LinkedIn Social Networking 76

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. ” “Our company is too small to invest in AI.” ” Fear of Cost: Limiting Belief: “AI is too expensive and we can't afford to invest in it.”

Team 148

Team Marketing ROI Training 148

Razor Social

NOVEMBER 29, 0002

Reach and Engagement. How much of your audience are you reaching and how much are engaging with your content? Reach without engagement is still important because a lot of people pay attention to your content but don’t respond to it. For some companies traffic is enough. Are you getting engagement on your questions?

Analytics 89

Analytics Social Media How To Analysis 89