Adam Cohen

OCTOBER 27, 2011

By now most companies have figured out that good content is critical in a digital presence. That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. How has your company solved the budget and integration challenges? photo credit: atrogu via Flickr Tweet.

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Content Press Release Flickr Collaboration 237

Firebelly

AUGUST 30, 2013

In a company blog post, LinkedIn described their vision for the service, which will launch September 12th. Aside from attracting younger users to their site, LinkedIn hopes to facilitate conversations between students with the over 200 universities across the globe that have chosen to participate. Photo Credit: Flickr: smi23le.

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Buzz Marketing for Technology

JUNE 27, 2008

Conversation. Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), Conversation : Comments. Ross Mayfield is the Chairman, President & Co-founder of Socialtext , the first wiki company and leading provider of Enterprise 2.0 Conversation. Ross Mayfields Weblog. Conference.

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The Marketing Blog

JULY 30, 2007

After some brain-storming I discovered a kool webhosting company called Velnetweb which seems to be one stop shop for all web hosting needs. I write about Social Media and how it is being used as a conversational channel by individuals and organizations. Reply Leave a Reply Click here to cancel reply.

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Mindjumpers

AUGUST 2, 2010

This blog post does not address the conversation or strategy for approach, but suggests a head’s up towards allowing your business to build a more integrated presence for customers. Research Search for words and terms your company is paying for and associated with online and integrate them into descriptions and biographies on social profiles.

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Activities Social Media How To Marketing 206

Waxing UnLyrical

JULY 11, 2012

There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. In an ideal world, we’d be able to search for these keywords in social conversations, and they’d lead us to the Holy Grail of sales. Social media intelligence.

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Waxing UnLyrical

MARCH 18, 2013

If nothing else, use your LinkedIn profile; else your personal website or blog or, if a business account, to your company’s preferred URL. Use the “mom” rule of thumb when conversing on Twitter; if Mom wouldn’t like it, don’t say it. < Image: _DaniloRamos via Flickr, CC 2.0. And happy Monday!

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Tips Twitter Avatar Real Estate 277

Adam Cohen

JUNE 11, 2010

Over the course of the last week, while working on social media initiatives for several clients, the following questions or situations came up: A client missing an opportunity to engage in a conversation (coupled with desire of agency team members to respond). Photo credit: swiv via flickr. What types of issues are your seeing?

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Questions Social Media Privacy Posterous 225

Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Understanding of Conversational Technology. Photo credit: StarrGazr via Flickr.

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Tools Posterous SEO StumbleUpon 247

Waxing UnLyrical

APRIL 26, 2012

However, a fashion or retail company has to be on there because their audience is active and present on the network. Even if your audience is on a certain network, it’s very important to listen and understand the tone of conversation before jumping in. Image: michael.heiss via Flickr, CC 2.0. How will you define your presence?

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Social Networking Flickr Influencer Retail 222

Waxing UnLyrical

MAY 20, 2012

What has surprised me a bit is the amount of negative comments in the Facebook conversation. You would think people who spent a large chunk of their lives wrapped up in digital conversation would embrace that. was on top of the search world, you got that kind of information from conversations and away messages on AOL Instant Messenger.

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Buy Social Media Yahoo Facebook 263

Firebelly

AUGUST 8, 2012

Publishing is the overall approach of content and conversation. That’s why publishing carries some pretty important expectations that everyone should know, whether they’re creators, curators, or just want to have conversations about these bigger ideas. Photo credit: Chris Devers (Flickr, Creative Commons).

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Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. pts Settings.

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Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Here’s a list of 50 ideas (in no particular order) to help move the conversation along. . Build blogs and teach conversational marketing and business relationship building techniques. And yet, there’s something to this.

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Waxing UnLyrical

SEPTEMBER 13, 2013

Image: SalFalko via Flickr, CC 2.0. Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well. Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media.

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Blogger Strategy Technorati Community building 263

Adam Cohen

NOVEMBER 1, 2010

When the phone was invented, an etiquette had to evolve on how to greet a new call, what’s an appropriate time to call, how to converse without interruption. Email etiquette arguably doesn’t exist – in a business context, companies have a culture around when people turn to email and when they don’t.

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Waxing UnLyrical

OCTOBER 21, 2015

I witness the power of data every day as the Director of PR Engineering at AirPR , a PRTech company focused on cultivating the PR leaders of tomorrow through analytics, insights, and measurement. Data can also be the silver bullet when selling in new concepts or furthering ongoing conversations.

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SocMed Sean

NOVEMBER 7, 2011

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products. Social CRM. Does adding Twitter to your CRM process make it more social?

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Social CRM Radian6 Software Creative Commons 275

The Marketing Blog

FEBRUARY 4, 2010

Conversations Facebook will surge ahead in India February 4, 2010.8:53 53 pm Preventing Social Media Spam Jump to Comments Image by Josh Russell via Flickr Sometimes it feels really sorry to see the tactics of a select group of folks in the name of using Social media as a Conversation Medium !

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Social Media Web 2.0 Startup Flickr 138

Waxing UnLyrical

APRIL 15, 2013

Image: bobfranklin via Flickr, CC 2.0. I’ve recently noticed…and this definitely is informal research…an uptick in the desire of my students to actually be with their friends, enjoying their company and sharing real-time observations and experiences. That, to me, is the essence of effective public relations.

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Banking Flickr Organization LinkedIn 240

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. Image credit: C_osett on Flickr. How to extract a list of companies/websites using this software. What if you’re not a SaaS company? Sponsored post. How to get the list uploaded to LinkedIn.

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Software LinkedIn Content management systems How To 107

SocMed Sean

MARCH 11, 2012

'Angry bird puts a lid on it' courtesy of etee on Flickr via Creative Commons license If you’re engaged in social media for either personal or professional purposes (and if you’re reading this, I’m betting you are), there’s an important skillset and rule that you might want to think about: The art of not replying.

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Creative Commons How To Flickr Forums 279

Waxing UnLyrical

JUNE 21, 2013

Image: TheNextWeb via Flickr, CC 2.0. A lot of companies still only share their own content on Twitter. Retweeting what other people have said about their own companies (or about them personally) ad nauseam. Where Twitter for PR usually begins… and ends. It’s not that people are not already using Twitter for PR.

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Twitter How To HootSuite Curation 246

Kikolani

NOVEMBER 28, 2012

Today’s companies are quickly recognizing the power that social media tools such as forums and message boards can have for finding new customers and spreading the word about products and services. Photo Credit: Alexander Svensson on Flickr. This is a guest post by Olga Ionel. Don’t Immediately Begin Marketing.

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Message Boards Forums Marketing Reputation 137

Adam Cohen

OCTOBER 27, 2011

By now most companies have figured out that good content is critical in a digital presence. That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. How has your company solved the budget and integration challenges? photo credit: atrogu via Flickr.

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Content Press Release Flickr Collaboration 100

Waxing UnLyrical

JUNE 3, 2011

With the explosion of social media over the past few years, more and more companies are hiring…well, someone to manage social media. Likewise, a lot of job seekers who want to “do&# social media for a company are thinking that they want to go into community management. via Flickr, CC 2.0. Please share via a comment!

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Communities Social Media Management Klout Flickr 195

Waxing UnLyrical

DECEMBER 5, 2011

For example, bloggers that your company works with consistently over several campaigns. And your ambassadors’ allegiance often shows up in those conversations. To make sure the company doesn’t ignore brand ambassadors because they don’t have huge social media numbers. Image: Sam Howzit via Flickr, C C 2.0.

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Influencer Reputation Flickr Loyalty 215

Convince & Convert

MAY 14, 2013

Is it okay for a company or brand to engage on Facebook, Twitter, and Linkedin but be antisocial on their own website? “I’d rather have that conversation in my living room than in somebody else’s.” “I’d rather have that conversation in my living room than in somebody else’s.”

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Social Media Strategy How To Training 150

Waxing UnLyrical

JANUARY 5, 2015

Image: Steve Harris via Flickr, CC 2.0. How to Set Up Google Analytics Goals and Score More Conversions! Why: Business blogging can be used to increase your company’s online visibility. 5 Shifts to Fix Your Social Media Metrics. Why: Social media metrics aren’t about social media, they’re about business.

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Metrics Consultant Flickr Analytics 100

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. In every industry, there are existing conversations going on. It introduces your brand Is your company new?

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Social Media Strategy StumbleUpon Digg 269

Firebelly

OCTOBER 23, 2012

Conversely, a good defender just had to be patient and waited for the forward to make a mistake. For those industries, the first company to start doing social media marketing is going to be the company who dominates that industry online. Photo credit: Kellogg Community College (Flickr, Creative Commons).

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Content Marketing Creative Commons Industry 182

Waxing UnLyrical

APRIL 23, 2013

I have heard a lot of talk about Twitter’s use as a conversation tool. Images: Derry Public Library via Flickr CC 2.0 Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company. Fake tweets! Just as Facebook posts can spread misinformation, fake tweets can spread misinformation as well.

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Social Media Meme Flickr News 266

Writtent Blog

DECEMBER 12, 2013

When you notice your conversion rates are low, there’s a good chance you’re not living up to your end of the bargain. Unfortunately, the reason for a dip in conversions may not be readily apparent, especially if you’ve experienced success in the past. So, what can you do to keep those conversions coming? Image credit: Flickr.

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Firebelly

SEPTEMBER 3, 2010

It comes down to fundamentals and I suppose the following Four pieces of the Social Search Engine Optimization puzzle can help companies of any size get started in a more meaningful way on their journey towards becoming productive on the social web.

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Paid Search Engineering Flickr SMS 184

Harp Interactive

JANUARY 27, 2010

This is where you seek out activity on social media that isn’t directed to you or your company and you engage with this information. In order to participate in the conversations, either reactively or pro-actively, you need to know they are happening. Search Squidoo , Slide Share , Flickr , YouTube ….find

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Engagement Strategy Radian6 Brand Monitoring 248

Direct Marketing Observations

JULY 6, 2010

Which one is going to have the largest impact on your company? The reasons could be limited resources, limited time, money or whatever-but you just don’t go and jam a generic social solution into every company just because they want one. To have conversations? and why would you use it? On your business? For your client?

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Social Media Wiki Social Bookmarking Flickr 143

Waxing UnLyrical

NOVEMBER 4, 2011

Writing concisely is an art and will make anyone a linchpin to his or her company. Never underestimate the importance of a great handshake and conversation. Image: Nazly via Flickr, CC 2.0. Just because we can now share our message or communicate in 140 characters or less does not mean writing is a lost art.

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