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Bringing Open Community To Public Relations

Waxing UnLyrical

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

to increase visibility in the online community. These updates can keep your brand fresh in the minds of your community members and will also make them feel like they’re part of your extended corporate family. In this case, Facebook can be a great way to reach out to your local community. Tourism/Travel/Hospitality.

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Tourism: Festivals are Powerful Economical Tools | Bare Feet Blog

Bare Feet Studios

We hope the local business and tourism community will collaborate with us to showcase our beautiful state and akamai kama’aina. How many of our tourism, PR, communications, and advertising execs blog or podcast or twitter? What more can I say? We have this here in Hawaii, best in class. Virtually none.

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Want Social Media Evangelizers? Be Social

Waxing UnLyrical

A word of caution, though; if your business’ internal systems and/or processes are broken, there’s no amount of social media activity that can fix that, as Jen Zingsheim and Mark Story point out on last week’s Media Bullseye Radio Roundtable. Social media is a great way to start doing this. These fine folk did: Jan.

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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Donor Tools Donor Tools is one of many, many non-profit fundraising and outreach donor management systems. For large organizations that need custom functionality and advanced reporting, this system won’t cut it. Why do I like it? But for smaller organizations or start-ups on tight budgets, it’s worth checking out.

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Powwowing With Pepco on Social Media

Waxing UnLyrical

On what system Pepco has of working with other departments during a crisis: “Pepco brings together representatives from Corporate Communications, Customer Care, Regulatory Affairs, Government Affairs, and Operations to work together in our Joint Information Center (JIC) during a crisis. These fine folk did: Jan.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. Allowing for and creating communities.