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How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. Maybe it is an ongoing process and an infinite loop. What is a Brand Community?

Process 161
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C. Obviously, there are a lot of other platforms out there.

B2B 306
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How to Become a LinkedIn Top Voice or Community Top Voice

Buffer Social

Many social media platforms are rethinking the way they reward their top creators.  The networking platform is doubling down on skills, experience, and a bit of leg work in the Top Voices program. Now, however, there are two different ‘tiers’ of Top Voice badges: Top Voice (1) and Community Top Voice (2).

LinkedIn 116
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A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? It analyzes and generates both audio and text data.

Process 110
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How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook offers a full suite of tools to help agencies make the most of their presence on the platform. Sometimes a simple graphic is most effective at communicating its message clearly. Facebook Protect.

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The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Buffer Social

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. Access is determined by the platform’s capacity, so you can’t rely on it too much. Add Buffer to your content creation toolkit today.

Process 109
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5 Tips for Turning Your Social Media Following Into a Paid Membership Community

Buffer Social

  That’s just one of the reasons I fell into the world of paid membership communities as a way to build a sustainable business around a social media audience. Over the past five years as a community business strategist, I’ve worked with creators of all sizes to build communities that are profitable and fulfilling.