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How (and why) a tech company shifted their social strategy from product- to community-focused

Sprout Social

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though. Now, let’s talk about what community means. What does it all mean? And is it really worth it? Scientists? Makeup aficionados?

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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Scheduled Chats for Communities A new feature under testing allows scheduling chat events in communities, fostering organized interactions. Community Fact Checks Requirement Community fact checks on Twitter/X now r equire source inclusion , promoting more transparent information validation.

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Glad to see these priorities.

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Facebook News Feed Update: Now What?

Jon Loomer

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. The news feed is sorted and customized based on a ranking system. Social Media Examiner conducted a Facebook Live to discuss the news feed update that resulted in more than 5,000 shares, 400,000 views, and 1,000 comments.

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What Does it Really Mean to Build a ‘Community’ on Social Media? (And Why You Should)

Buffer Social

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

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5 Important Announcements From F8 2018: A Focus on Smaller Communities And The Future of the News Feed

Buffer Social

And over the past couple of days, Facebook has announced a ton of huge updates for its suite of products including Facebook, Instagram, Whatsapp, Messenger, Oculus, and more. And during his keynote, Mark Zuckerburg announced that Messenger will be getting a complete overhaul in order to make the product much simpler, faster and cleaner.

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BREAKING NEWS: Duane Forrester is No Longer Sr. Product Manager – Webmaster Outreach at Bing

Bill Hartzer

My good friend Duane Forrester, Senior Product Manager – Webmaster Outreach at Bing, has just announced that he was “reorganized” out of his job as the head Webmaster Liaison at Bing.com. More to come… The post BREAKING NEWS: Duane Forrester is No Longer Sr. Thanks for showing breaking news. Thanks a lot.

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