Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

MARCH 16, 2008

With that said, it’s just two days away to the Internet Marketers of New York charity party in NYC (during SES NY) which is sponsored by the coolest guys on earth, Best of the Web. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! What: A charity party.?

MySpace 100

MySpace Handbook Yahoo Microblogging 100

Laurel Papworth

JULY 6, 2010

Affiliate Marketers rejoice! SocialSpamRUs or a fun little game with the community? Or The Role of Leaderboards in Online Communities (that is what Fastcompany are building). Twitter: Reputation Management in Social Networks (18). This project doesn’t show the Most Influential, it shows the Most Spammy.

Project 88

Project Influencer Reputation Exercises 88

Techipedia: Tamar Weinberg

JANUARY 15, 2008

Matt McGee over at Small Business SEM has compiled his own list of the “best posts of 2007″ in a site with a brilliantly and cleverly chosen title, the SEMMYS (Search Marketing Emmys). rants, and funny posts about the search marketing industry in general. Well, unfortunately, your reading list has just lengthened.

Marketing 100

Marketing StumbleUpon MySpace Yahoo 100

Techipedia: Tamar Weinberg

JULY 21, 2009

We have embarassing pictures in Google Maps , videos about the death of an innocent man in the hands of a “competent&# cop , and even Yelp reviews that can damage your personal reputation , never mind your business. If a company wants to have a stellar reputation today , they better think about giving good customer service.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MAY 13, 2008

A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. And it turned out that the whole thing was a viral marketing sham, too, which was discovered by numerous Digg members. Let the community know who you are.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Similarly, your social media marketing initiatives might sound great until someone goes out and ruins it for you.

Social Media 221

Social Media Marketing Digg Consultant 221

Bill Hartzer

JANUARY 28, 2010

The foremost solution released by the company in early 2009 was a reputation management toolkit for small businesses called StepRep. Share this on Technorati. Related posts: Luxury Car Brands Not Taking Full Advantage of Social Media Porsche had the highest community rating in the Community Index. Share it on StumbleUpon.

Applications 116

Applications Social Media Widget Technorati 116

Laurel Papworth

JUNE 1, 2010

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. Ah well at least we weren’t spammed to join a period pain community. Poor ol’ thing… Do your campaigns fit in with your marketing strategy? Twitter: Reputation Management in Social Networks (18).

Social Media 98

Social Media iPad Web 2.0 Social Networking 98

Webbiquity SMM

FEBRUARY 28, 2011

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Nystrom – Digital Marketing Manager – Social Media, Red Bull. • Debbie Weinstein – Senior Director, Global Media, Unilever.

List 155

List Twitter Brands Microsoft 155

Laurel Papworth

OCTOBER 20, 2010

If the audience is now the former audience, then they are fair game to become part of the marketing cycle, no? Technorati Tags: Australia , hoyts , Online Communities , punk'd , saw7 , social media. Twitter: Reputation Management in Social Networks (20). is a bust – Advertising doesn’t work (7).

Campaign 98

Campaign Social Media Web 2.0 Technorati 98

Idaconcpts

AUGUST 20, 2010

The initial challenge is convincing a visitor that the website is reputable and trustworthy. A website should be built around a specific market or niche. If the idea is to sell shoes and dog collars, it is better to create two separate websites, which concentrate on each market, than try to combine the two. Quality at All Cost.

Adsense 132

Adsense Forums Technorati Reputation 132

Social Media Network Marketing

JUNE 12, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Sunday, June 13, 2010 Social Media Network and me I started my career in mass communication, proceeded onto direct marketing and currently have established myself strongly on digital assets, online media and mobile marketing.

Social Media 62

Social Media Reputation Technorati Yahoo 62

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams. Any advice?

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

APRIL 20, 2010

Sure, mundane minutiae (like the sort lampooned here) might generate a low level dialog, but in order to achieve something more meaningful, a successful social media marketer needs a conversational hook to generate discussion. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Laurel Papworth

MAY 17, 2010

Social networks will take a lot of abuse from community hosts. Technorati Tags: diagram , Elliot Schrage , Facebook , laurel papworth , Online Communities , privacy , reclaim privacy , reclaimprivacy , settings , social media , social networks. Twitter: Reputation Management in Social Networks (18). I kid you not.

Privacy 86

Privacy Diagrams Facebook Crowdsourcing 86

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Epic Change decided to dabble in social media, because as Stacey says, it was “a way to cultivate a community of support for Epic Change.&# More importantly, Epic Change has a mission to empower individuals to tell stories in order to acquire financial resources to make positive change in their communities. Why social media?

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

JUNE 11, 2010

This is big market for other developers and they will drive Facebook forward. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Answers Yahoo!

MySpace 102

MySpace Facebook Web 2.0 Yahoo 102

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Because of the nature of the marketing tool, each industry differs to the point that people just aren’t sure. Is Social Media Worth it for You? They’re being disingenuous.

Social Media 164

Social Media Yahoo Discount Training 164

Laurel Papworth

MARCH 17, 2010

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. Guest speakers: Laurel Papworth is Australia’s leading social media strategist and has been working with online communities, virtual worlds and forums for 20 years.

CSR 65

CSR Eventful Social Media Forums 65

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Just do it while giving back to the community as well. Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about. When it comes to social media, social should always be carefully weighted before the marketing is put forth. Want to self promote? Engage in dialogue.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

How do you think this knowledge applies to site development and marketing? What functionalities do you think WordPress, vBulletin, and other common platforms need to be able to better develop communities? What tasks are more important to developing a popular community versus developing a popular blog?

Social Media 189

Social Media Class Forums Microblogging 189

Laurel Papworth

MAY 23, 2010

Entering online communities is easy (mostly) but working effectively is hard. If you think of Best Job in the World – lots of traditional media marketing $$$ to promote the user generated content of the social media campaign. What will be your marketing mix? Twitter: Reputation Management in Social Networks (18).

Diagrams 85

Diagrams Company Twitter Telecommunications 85

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Twitter as a marketing tool. My opinion has not changed much since I wrote about Twitter’s ability to market products in March. However, I believe Twitter’s ability to market easily comes from those who associate usernames with brands. A marketing firm might want to sell a product. I still follow Woot.com.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Laurel Papworth

APRIL 13, 2010

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Twitter solves both the escrow payment process and reputation challenges by offering a testimonial/points based system. Sort of Affiliate marketing on steroids. Two, how can Twitter make money?

Twitter 99

Twitter API Badge SMS 99

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Organizations have used it for developing programs, marketing efforts, research, and education. Delicious Social bookmarking is a great way to share interesting links that could aid in the development of an idea, education, and/or marketing efforts. Then again, not everyone is familiar with net marketing except Net Marketers.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

MARCH 4, 2008

What amazes me is that Andrew, with no idea of where this was headed, took the initiative to build an extremely successful community. It’s important to me to be an actual member of the Quizlet community, not just some executive looking down at a bunch of growth statistics. They’re Quizlet’s biggest asset.

Digg 103

Digg MySpace Reddit Yahoo 103

Laurel Papworth

FEBRUARY 12, 2010

I think we are crowdsourcing this unIndustry association in an adhoc movement of anti-marketing anti-PR communities. I’m not an agency – I come from the community perspective, not the agency point of view – and it’s pretty hard for a sole player, a user generated content maker, to be heard. Things change.

Social Media 94

Social Media Crowdsourcing Social Networking Creative Commons 94

Buzz Marketing for Technology

OCTOBER 13, 2008

We cover the broader market and what we are doing at Connectbeam. Want to ensure your reputation precedes you and co-workers know what you can do? There are two benefits to developing your own community: You can learn a variety of information and viewpoints from others. Web Community for and about Startup Companies.

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

Laurel Papworth

JANUARY 21, 2010

It is a fast paced, fast cut, lifestyle-driven show tailor made for the online market which provides increased recognition of the expanding role and influence of bloggers across the nation. Technorati Tags: Blogger , blogs , Malaysia , nuffnang , ProjectAlpha , social media. Related posts. Social Currency: What am I worth? (8).

Project 67

Project Blogger Travel Social Networking 67

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media the Final Frontier of Marketing? Is Social Media the Final Frontier of Marketing? This gave rise to regional marketing with the first hints of large scale world-wide marketing.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

APRIL 22, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > How You Can Benefit from Real Time Search How You Can Benefit from Real Time Search by Tamar Weinberg on April 22, 2010 Share This is a guest post by Evan Britton, founder of Sency. Tiger Woods photo by Shutterstock.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

JUNE 3, 2009

I recently wrapped up writing a book on social media marketing for individuals to large businesses entitled The New Community Rules ( Amazon link ) and the book is slated for a late June/early July release. Marketing June 23, 2009 at 6:16 am Sorry, I am late. Tamar is also the author of The New Community Rules (July 2009).

Social Media 112

Social Media Web 2.0 Digg MySpace 112

Laurel Papworth

MARCH 22, 2010

about a year ago ,to create an online community of people annoyed with Optus. I wonder what Jeff Jarvis , author of What Would Google Do and journalist with The Guardian would think of auDA blocking BrandComplaint sites: after all he initiated s the DellHell backlash communities? I registered OptusPoo.com.au SCOPE OF PROHIBITION.

Domain Name 85

Domain Name Policies Web 2.0 Social Networking 85

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265