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Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. This can be referred to as co-created content marketing. Influencer Marketing in a Nutshell (episode 96).

Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard.

Trending Sources

7 Pillars of Solid Influencer Marketing Programs

Waxing UnLyrical

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? blog posts, maybe even building to a blog community).

Avoid These 7 Rookie Influencer Marketing Mistakes

agora pulse

Influencer marketing takes many shapes, from sponsored blog posts all the way to product placement in Instagram shots and YouTube videos. The influencer promotes specific products or services to their audience. This new take on word-of-mouth marketing can be incredibly effective.

The Three Word Shortcut to Great Influencer Relations

Waxing UnLyrical

Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour. There isn’t one.

Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way.

5 Unique Ways to Engage Influencers

Ignite Social Media

Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. Influencer Marketplace Programs .

Don't Confuse An Influencer With Influencer Marketing

Twist Image

Influencer marketing is all the rage right now. Multi-million dollar businesses are being built around how to connect brands with influencers. Some of them are very picky and particular about how to make this happen (these influences usually have larger audiences and will cost a brand more), to those that are - somewhat - shameless about the transaction. Brands see this as a new form of marketing. There is nothing unique or different about influencer marketing.

Getting Started With Influencer Marketing? Traackr’s Got You Covered

Waxing UnLyrical

If you’re planning on getting started with influencer marketing this year (and not a moment too late, we’re already into Q2), you’re not alone. And here at WUL, we are dedicating this entire month to influencer marketing.

Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

It’s no longer simply about brand awareness, or even community building, though those elements remain foundationally important. Likewise, social marketers are expanding the possibilities of what can be achieved. That’s not to say that all influencer marketing is a waste.

Facebook Unveils Resources for Business Influencers

SocialTimes Facebook

Facebook Monday released a bundle of resources for business influencers , highlighted by its Business Influencer Guide. We’re committed to providing high-quality and timely education and best practices to business influencers and business communications professionals.

Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. Influencer marketing is not about getting free tweets and coverage.

Team 14

Monday Roundup: Influencer Relationships

Waxing UnLyrical

It’s all the rage these days: influencer relationships are becoming more and more intertwined with PR endeavors. And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts.

Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing.

Monetize Influence and Lessen It

Geoff Livingston

There is a movement about how to monetize individual blogger and online personality influence. Influencers considering monetization of their online trust should also weigh how such strategies can lessen trust within a community, and hurt search rank.

Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Influencer marketing—who hasn’t heard of it? When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods. Engaging with the Wrong Influencers.

The Best Teachers for Influence Marketing

Convince & Convert

70% of companies will create more content this year (according to Content Marketing Institute). Increasingly, the answer is to work with influencers and advocates. You’ve probably heard and read a lot about influence marketing and working with advocates.

How to Boost Social Media Engagement with Influencer Marketing

Waxing UnLyrical

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Don’t buy influence, build it. Guest Post by Jessica Davis.

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Convince & Convert

Did you ever think that a selfie could help the community? Toyota recently partnered with Saatchi and Saatchi LA to add a slice of philanthropy to their December Sales Event marketing strategy. Use Employees and Social Followers as Influencers. Image via BigStockPhoto.com.

Strength of Community Supersedes Influence

Geoff Livingston

With the current overfocus on influence metrics, companies and nonprofits are left to wonder at the digeratti’s navel gazing via participation scores. While influencers play a role in social media, for a company or nonprofit that role is ultimately very small.

Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. I run the social media marketing firm, Everywhere Agency. And it really is a community.

Blogs Influence Consumer Spending More Than Social Networks

Pamorama

Blogging breeds community, where influence is born. Blogging Marketing Social Media Social Media Marketing Social Networking Consumer Spending Facebook Influencer Marketing Twitter

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

As information flow is infinite, many find that it is of utmost importance to capture the attention of the select few who serve as influencers — these are the people who can actually stop their followers in their tracks to help spread your message. Participate in my site’s community.

5 Ways to Grow Your Instagram Following and Build Community

Convince & Convert

What’s the secret to building a thriving community on Instagram? Do they know something about Instagram marketing that you don’t? But first, if you’re new to Instagram, this deck might be helpful: The Ultimate Guide To Instagram Marketing from Ross Simmonds.

Building A Real Twitter Community At #SXSW with Nestivity

Unspoken

We’ve heard it time and time again: Twitter is a great community-building tool. And I agree, in part – there is the potential for Twitter to be a fantastic place for deep, meaningful connections and powerful communities. Creating Community With Nestivity.

Monday Roundup: Influencer Marketing

Waxing UnLyrical

If you’re not already leveraging the power of influencer marketing for your campaigns, you’re missing out. In the meantime, let’s see what they and several past #measurePR guests have had to say about influencer marketing in this week’s roundup.

Amplify Your Content Strategy with Influencer Marketing

Convince & Convert

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Image via BigStockPhoto.com.

Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. A1: Building a community around a product or service is just part of our jobs in #PR today (which is great, because it’s fun!).

How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between.

Identifying, Understanding and Influencing Social Media Users [Infographic]

Mindjumpers

Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! The type of segmentation outlined by Aimia can on this basis help marketers understand the difference between active and passive audience behavior.

Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course

Pam Moore

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? – Influencer marketing foundations 101.

Interview with Social Media Influencer: Tamara Littleton

Social Media Citizens

Tamara recently worked with UKCCIS to revise its guidelines on moderation of communities to help safeguard children. G: How would you define a social media “influencer”? T: An influencer is someone who has a voice on social media and who other people listen to and respect.

3 Inherent Influencer Benefits From Twitter’s New Updates

SocialTimes Twitter

Tweets may be sweet for influencers already, but these microblog posts are about to become even more viable for sharing messages and content thanks to new system updates. So what do these changes look like, and how do they affect the way users—particularly brands and influencers—interact on Twitter? In short, brands can have more productive interactions with customers, and influencers working with brands now have more promotional opportunities at their fingertips.

Community management and content creation

Janet Fouts

Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Community managers?

Why Listening Is The Key To Influence

Kikolani

The key to online success is influence. What Makes a Powerful Influencer? Since they influence so many followers, it makes sense that brands reach out to them as spokespersons. They may not provide the social influence significant to your brand’s success.

2014: Everything Marketers Don’t Want You To Know

Firebelly

As marketers, we’re very optimistic people and not usually known for taking a hard. Blog community social content performance influencer marketing marketing predictions 2014 real time analytics real time monitoring social insights social media ads

How to Reach Audiences and Influencers Through Their Egos

Convince & Convert

Dig deep for the cause of the worst marketing and PR, and you’ll find a rich vein of ego. Letting your ego guide your marketing and communications efforts is like giving yourself an achievement award. Ego actually guides some of the best marketing out there. Influencer Ego.

Monday Roundup: Personality, PR, and Influence

Waxing UnLyrical

Why influencer marketing works, and the new direction its taking. How to Maximize the Symbiotic Relationship Between PR and Influencer. You just have a big audience,” says Sally Falkow in this Influence Pros Podcast with Heidi Sullivan and Todd Cameron.

Influence: The Importance of Consistency

Geoff Livingston

as key determinants of influence. From a psychological perspective, when trying to develop influence and loyalty we need consistency in those acts. Those three posts will be on these topics; influence (ta da), marketing or integration, and strategy. Image by jot777stan.

Instagram Influencer Best Practices from Under Armour

Simply Measured

Launched in 1996, Under Armour is a fairly new brand in the sportswear market compared to titans Nike and Adidas, which are over half a century old. Let see how Under Armour is using celebrity influencers on Instagram, and what other brands can learn from them.