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What Really Works On LinkedIn? Answers From The LinkedIn Team

Buffer Social

How many hashtags should you be using? Being professional on LinkedIn means being respectful to all members of the LinkedIn community. How can I effectively use hashtags on LinkedIn? Hashtags work best when they are closely related to what the post is about. Search the hashtag before adding to your content.

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Audience engagement: What it is and tips to improve it

Sprout Social

Sprout’s 2023 Content Benchmarks report is a good resource for understanding how you stack up against industry benchmarks. In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players. Webinars Webinars are an excellent medium for Q&A sessions.

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Learn from these methods Learn from Aerie and Glossier’s strategies by bringing user-generated content and community ideas into your social channels for more authentic content. Just ensure you ask for approval before you post.

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3 ways to adapt content for the era of social media entertainment

Sprout Social

From content creation to community management, the responsibilities of social teams have expanded significantly. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. And as a result, so has the role of social media managers.

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5 ways social media listening increases customer advocacy

Sprout Social

5 ways to improve your social listening and foster customer advocacy Social listening isn’t just about tracking hashtags or counting likes. Create reports to surface findings to the company Creating reports to communicate social’s impact connects conversational data to your overarching business strategy.

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Conversational analytics: How to use social listening for brand insights

Sprout Social

Conversational analytics is actionable intelligence in the form of trends and reports derived from analyzing customer conversations using AI and machine learning. These reports help you contextualize the data so you’re able to make decisions on the best next moves for your brand strategy. What is conversational analytics?

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AI won’t replace social teams: Here’s why

Sprout Social

It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says. Social media work is about more than just creating on-trend posts.

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