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How to Build a Successful Social Media Community (Presentation)

Mindjumpers

Tweet An important part of your social media strategy is to start and manage your community. Community building is an important exercise since this makes your target customers stick to the brand and makes them come back to see the latest happenings on your brand. Steps for building a community. Presentation shows you how.

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Social media moderation: How to respond to world events

Sprout Social

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. In this guide, we will define social media moderation and how to leverage it to communicate during global movements. Social and world events impact your presence and community. What is social media moderation?

Eventful 115
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How to define and share your core brand values effectively

Sprout Social

With a mission to “eliminate clothing waste in order to benefit people and the planet,” it should come as no surprise their values similarly focus on sustainability and community. How to define your brand’s values. It was through this exercise that we established Sprout’s seven core values. Connected, not isolated.

Brands 130
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How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

Here’s how to do it: 1. As for the UGC (that stands for user-generated content), it should trickle in through social media when you start encouraging people to create it ( after you’ve built a community, of course ). The post How To Translate Your Company Purpose Into Slick Visual Branding appeared first on Shonali Burke Consulting.

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How to build a competitive analysis report with examples and tools

Sprout Social

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. How to create a competitive analysis report A competitor analysis report should your teams a clear picture of what the business is up against and the necessary strategies to get ahead.

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Twitter: Twitter’s Brand Safety Marketing Collection offers both technical and general advice on how to keep your brand safe on the network. These features allow you to keep Twitter a safe place for your brand and community. Analyze how people respond to your organic posts and paid ads in one place.

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How to Create a Social Media Copy Style Guide for Your Brand

Likeable

When your brand has clear guidelines written out, it’s much easier for social media managers to understand how to approach things like real-time events —or if your brand even should at all. And lastly, it makes things super easy for new employees like community managers or copywriters who will be using the brand voice in their everyday work.