Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . The team at Indiana University , for example, relied on Sprout’s Social Listening tool to provide the university’s leadership with actionable advice during a campus crisis.

Skills 122

Skills Sentiment Team Press Release 122

agora pulse

NOVEMBER 10, 2020

Overview of 45 Social Media Analytics Tools. Example of Agorapulse, a social media analytics tool. Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. Another example of a social media analytics tool.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

APRIL 18, 2023

Consider this example. For example, tracking likes, comments, and followers can help brands understand how well their content resonates with their audience. For example, tracking impressions, reach, and followers can help brands understand who is viewing their content, where they are located, and when they are most active on Instagram.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Sprout Social

FEBRUARY 20, 2020

Here are some examples: . Improve sentiment around customer service. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy.

Strategy 117

Strategy Sentiment Social Media Management Analysis 117

Keyhole.co

NOVEMBER 6, 2022

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. You can use Brandwatch to get an overview of your brand mentions’ volume and compare it with competitors. Pros: Great tool for keeping on top of brand health and customer sentiment.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

DECEMBER 22, 2022

The brand often encourages its followers to share their own stories and experiences, using hashtags (such as #nikefc, #nikewomen, and #justdoit) and other tactics to spark conversations and create a sense of community. For example, their recent collaboration with 84-time award winner, Billie Eilish, gained considerable social media attention.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Hootsuite

MAY 1, 2023

Better resource allocation: A clear overview of all tasks allows you to manage resources, like time and budget, better. Community management and customer service: Responding to comments and messages, routing customer service inquiries. This helps promote collaboration while reducing redundancy and duplication of effort.

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Template Templates Social Media Tips 134

Adam Sherk

MARCH 8, 2012

To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. How do we maintain active social outposts without sacrificing on-site community? and Sasha Koren from The New York Times.

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Publishing Questions Social Media Activities 215

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. For example, if you launched a social media campaign, track data that highlights your ROI. The report found that 84% of organizations saw an impact with their customer and community insights after gathering data.

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Data Social Media How To ROI 96

Sprout Social

JANUARY 11, 2023

So instead of getting granular, you provide them with a digestible overview of your most important KPIs. In this article, we’re highlighting examples of social media dashboards you can use to illustrate the value of social media across your business. Example: demonstrate positive changes in brand reputation).

Template 121

Template Templates Social Media Brands 121

Sprout Social

SEPTEMBER 1, 2022

Cultivating community is crucial for your channel’s long-term growth. In this article, we’ll help you create a game plan for YouTube community management so you can build and maintain a successful presence for the long haul. Here’s an overview of the tasks YouTube channel managers perform. Serve as community moderators.

YouTube 109

YouTube Brands Communities Video 109

Sprout Social

SEPTEMBER 5, 2023

For example, with a solution like Sprout Social, publishing and scheduling tools alleviate the manual work of executing a social content calendar. Tag Reports : Access an overview of your inbound and outbound tagged messages to easily analyze campaign effectiveness, volume and performance patterns.

Social Media 123

Social Media Social Media Management Team Collaboration 123

Writtent Blog

MAY 15, 2021

In another example, an SPA is often required during a transaction in which one business is acquiring another. For example, for categorical outcomes a different version of Kendall’s tau, known as Kendall’s tau b can be used for assessing correlation and Kappa can be used for assessing agreement.[7]

Insurance 40

Insurance Policies Company Publishing 40

Keyhole.co

NOVEMBER 19, 2020

You can use BrandWatch to get an overview of your brand mentions’ volume and compare it with competitors. Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in. For example, the most important mentions, best posting times and identifying trolls.

Tools 98

Tools Social Media Sentiment Price 98

Keyhole.co

SEPTEMBER 12, 2023

For example, when you type the keyword “whimsical decor makeover” in the Google search bar, you’ll see YouTube videos scoring the featured snippet and appearing on the top of the search engine results page (SERP). Let’s take the example of Alexandra Gater’s YouTube video, which appears in the second position. For example, freelancing.

YouTube 52

YouTube Video How To Sentiment 52

Sprout Social

JULY 6, 2023

These include conversations relevant to your company, competitors and industry at large, and often hold the answers to questions the C-suite asks (example: how are people talking about our brand online?). For example, many CFOs aren’t well-versed in the business impact of increased impressions or engagements.

Data 129

Data Social Media Metrics Analytics 129

Sprout Social

OCTOBER 24, 2023

For example, agency users would want a tool that lets them generate multiple client reports. For example, if you’re running LinkedIn ads, you need a tool that keeps track of your paid campaigns. An overview of your LinkedIn Page performance helps you understand your Page growth over time.

Analytics 101

Analytics LinkedIn Tools Metrics 101

Hootsuite

JULY 20, 2023

View this post on Instagram A post shared by Mayo Clinic (@mayoclinic) By using social media analytics to understand the trends, sentiments, and behaviors of both patients and the general public, healthcare professionals are better able to effectively tailor their strategies and improve patient care. Not sure where to start?

Analytics 83

Analytics Social Media HootSuite Metrics 83

Keyhole.co

JANUARY 19, 2024

Niche communities As TikTok continues to gain popularity, niche communities are emerging, bringing together users with similar interests and shared experiences. These communities have allowed people to connect with like-minded individuals, share knowledge, and create content specific to their interests.

Trends 59

Trends Hashtag Fashion Energy 59

Sprout Social

FEBRUARY 21, 2024

It measures the overall sentiment that a customer feels towards your brand, rather than focusing on a specific purchase. For example, say you work with a retail brand that collects NPS survey data. You might even center the campaign creative around real staff members and store locations to build a sense of community and familiarity.

Survey 82

Survey Loyalty Data Aggregator 82

Sprout Social

SEPTEMBER 1, 2021

For example, if you run a skincare line, there are people who’ve always wanted to use your products but would prefer fragrance-free versions of them. And what’s the sentiment around those conversations? Share of voice data shows you the number of conversations around your brand and the sentiment behind those conversations.

SEO 142

SEO Social Media Metrics Sentiment 142

Sprout Social

OCTOBER 24, 2023

For example, agency users would want a tool that lets them generate multiple client reports. For example, if you’re running LinkedIn ads, you need a tool that keeps track of your paid campaigns. An overview of your LinkedIn Page performance helps you understand your Page growth over time.

Analytics 72

Analytics LinkedIn Tools Metrics 72

Hootsuite

MARCH 2, 2021

Select Overview from the dropdown menu to track the performance of your Pins and boards. This may happen if a popular Pin is saved to a lot of boards on the platform, for example. Use this filter to draw inspiration, connect with your community and find potential collaborators. On desktop: 1. Source: Pinterest. Top boards.

Analytics 145

Analytics Tools HootSuite Tips 145

Hootsuite

MARCH 26, 2020

For example, take this video from the National Park Service’s Instagram account. And then there’s the Nextdoor app, which local governments use to organize town halls, educate citizens on safety issues, and engage community groups. Let’s take a look at a simple example: Campaign slogans. For example, the U.S.

Social Media 143

Social Media HootSuite Education Social Media Management 143

Buffer Social

APRIL 19, 2017

An example is follower growth — how your follower count is growing over time. Examples: Follower growth, impression growth, reach growth, engagement growth, clicks growth, and replies growth. For example, engagement rate is the percentage of your followers that has engaged with your Instagram post. Metric at time 1. Metric (e.g.

Metrics 109

Metrics Analytics Instagram Tools 109

Oktopost

JUNE 9, 2020

For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. When sales share content on social media, they become more engaged with their professional communities. A better understanding of prospects. Thought leadership.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

FEBRUARY 22, 2023

With Listening, you can build queries to track and analyze social conversations, pin down trends and view consumer sentiments. For example, if you wanted to test which content type is the most engaging on Instagram Stories, your team could test photo content against video content. vs. Friday at 4:00 p.m.

Social Media 112

Social Media How To Statistics Sample 112

Sprout Social

JANUARY 30, 2019

For example, shooting for a million new Instagram followers in 2019 isn’t going to happen. Take today’s social media demographics for example. That’s why many brands use a social media dashboard which can provide an overview of who’s following you and how they interact with you on each channel.

Social Media 112

Social Media Strategy Marketing How To 112

Hootsuite

AUGUST 14, 2023

There are so many different tools out there, ready to help you schedule social content , monitor brand sentiment , share insightful analytics , or collaborate with your team. The intuitive content calendar is pretty neat, providing you with a visual overview of scheduled posts and allows for easy planning and organization.

HootSuite 67

HootSuite Social Media Management Price Hashtag 67

Webbiquity SMM

SEPTEMBER 22, 2015

Based on one of his conference presentations, Ian Anderson Gray showcases seven tools “that can help you be more effective and efficient” at managing your social media marketing activities, such as Friends+Me (which is “similar to Buffer but allows you to repost to your Google+ profiles, pages, communities and collections.

Review 100

Review Tools Social Media HootSuite 100

Hootsuite

JUNE 28, 2023

You get to shape and direct the public sentiment about your business and brand. For example, the average cost per click (CPC) for Facebook ads is between $0.18 Social media gives you another point of contact with your community. Or there could be an opportunity for better communication with patients via an app like WhatsApp.

Social Media 82

Social Media HootSuite Marketing Health Care 82

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Demographics: Do you want to be able to filter by the demographics of the author?

Social Media 157

Social Media Radian6 Strategy SM2 157

Razor Social

DECEMBER 21, 2016

An example of zap can be – When I receive a new email (the trigger) in Gmail, send me an SMS message (the action). For example, automatically send a tweet based on a trigger, and then automatically store that tweet in a Word document. Zapier is a great tool for automating your marketing tasks. Analytics and Testing.

Tools 40

Tools BuzzStream Marketing Template 40

Buffer Social

JANUARY 4, 2024

It can help you build your business and personal brand : Posting content that resonates and provides value can enhance your brand's sentiment and reputation. Your social community will expand as more users engage with and share your posts.

Content 104

Content Platform Social Media Instagram 104

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Consultant Social Media Sites 167

Unmetric

SEPTEMBER 19, 2018

From transforming a beauty blog into a digital marketing machine, Glossier is a classic example of a successful content to commerce leap. Glossier tapped into Instagram’s community of beauty enthusiasts and converted them into the brand’s ambassadors. Social Media Overview. The Launch Pad. growth in fans.

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Social Media Hashtag Instagram Meme 141