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6 brilliant Facebook campaigns (& why they worked)

Sprout Social

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Can't stop, won't stop! ??

Campaign 142
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Short Facebook Videos: An Experiment

Jon Loomer

If you’ve been following my Facebook page or content lately, you know that I’ve been experimenting with something very different for me: Short Facebook videos. Let’s take a closer look at what I’ve been doing, why, and my developing strategy using short Facebook videos. The best Facebook videos are short.

Video 154
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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Meta Broadcast Channels Feature Meta is testing Telegram-like broadcast channels on Facebook and Messenger, providing a new avenue for Pages to engage with their audiences. Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms.

News 71
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Coca-Cola’s Social Media Strategy: A Deep Dive Into A Gripping Strategy

Keyhole.co

They’ve also struck the delicate balance of engaging younger generations while remaining a beloved choice for older folks — a feat often challenging to achieve. million Facebook: 108 million Twitter: 3.3 million Facebook: 108 million Twitter: 3.3 They have created a dynamic, inclusive online community beyond mere advertising.

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How Embedded Social News Grew My Content, Traffic, and Engagement, and Saves Me Time [Case Study]

ProBlogger

With Guitar Shop TV (GSTV), I set out to create an online community for passionate guitar fans and music lovers around the world. We post on Facebook. Our audience is also very vocal about guitar-related content, as is evident on our Facebook page. We want to engage music enthusiasts, not talk at them. Easy to install.

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How Priceline Uses Instagram to Build Fan Engagement

Convince & Convert

By utilizing a combination of corporate social placement with Instagram, conversational contests with travelers and influencers, and employing the help of an agency on targeted campaigns, Karianne has started her community talking about and sharing their rockstar experiences with Priceline. Quotes From This Episode. Priceline.com.

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Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Facebook algorithm values.

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