Buzz Marketing for Technology

MARCH 2, 2010

Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Tags: Blogging Branding Buzz Marketing Communities Content Marketing Conversational Marketing Inbound Marketing Interactive Marketing Social Media Twitter. Tweet This! Share this on Facebook. Share this on Linkedin.

B2B 206

B2B Engagement Marketing Sentiment 206

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Just do it while giving back to the community as well. Do study your influencers Want to reach out to influencers ? Thing is, some people don’t really reach out correctly to influencers. Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

APRIL 20, 2010

People who use social media correctly tend to exhibit some of the more overt characteristics of people chemically influenced (and those who use social media badly exhibit either characteristics of teetotalers or people over-chemically influenced). Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

SocMed Sean

JANUARY 21, 2012

They should also be passionate about social media, as well, since the role of a social media community manager can be a tough one. Find ways to measure whether your social interactions are having a positive influence on your customer service activities, identifying new leads, or helping make your products/services better.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

Techipedia: Tamar Weinberg

MAY 18, 2010

You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested. Through social media, you can find out what online communities your existing customers belong to.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Here’s a screenshot of a story that became popular with a whopping 235 Diggs. It was taken the night of January 28, 2008 (approximately 11PM EST): While Digg typically allowed stories to hit the front page within 80-120 votes (the latter being more rare than normal), it’s now requiring almost double the number.

Digg 100

Digg Social Media Upcoming Ustream 100

Webbiquity SMM

DECEMBER 21, 2010

But for those marketers willing to produce and promote their own content (building credibility) and valuable content produced by others (expanding their influence network), social media pays off. Twitter, Facebook and LinkedIn groups, community sites (e.g. Develop relationships with influencers. Share this on Bebo.

Social Media 191

Social Media Research ROI Technorati 191

Bill Hartzer

DECEMBER 3, 2010

Brand managers can visualize how popular messages moved through the network and identify influencers for their brand and market in real-time. With communities growing around ideas or interests, rather than through social connections, engagement is emphasized on finding and generating content and putting it in context.

Platform 104

Platform Sentiment Press Release Technorati 104

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

Already, however, it’s gaining momentum among “Digg refugees&# and folks who don’t feel comfortable on other social networks. Earlier this month, I wrote a blog post about how you cannot be a participant of a community without understanding the community members therein. See the surge? Ride the wave!

Review 102

Review Digg StumbleUpon Web 2.0 102

Saying It Social

JUNE 3, 2010

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. Be sure to build trust by adding value to the community consistently over time. Please share your experiences!

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

In fact, I don’t think becoming a social media expert is something that people should be worried about; they should be focused on becoming expert communicators instead. Influencers accept that they have a position to hold and won’t abuse it for a quick buck. Highlight Others Do you ever read the tweets of Chris Brogan?

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. Communities, social news sites, and online sharing can be leveraged to build a site following. They also often require large investments to create an initial community. Could I add one to your list?

Social Media 164

Social Media Yahoo Discount Training 164

Buzz Marketing for Technology

JULY 14, 2008

Communities of practice. Heres an approach using Patterson et als Influencer model. The Influencer model suggests 6 sources of influence to draw on. This source of influence is about helping people build their abilities. Use rewards carefully and only after the other sources of influence have been exercised.

Diagrams 100

Diagrams URL Technorati Exercises 100

Webbiquity SMM

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? In short—relationships with key influencers have always been and will continue to be the key to an effective public relations strategy. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit?

Press Release 194

Press Release Tools Tips Vocus 194

Bill Hartzer

MAY 26, 2010

This is one of the best tools around because it allows you to smoothly, and discreetly uncover the most prominent opinions of top influencers in the social media arena. are having a major influence towards the online perception of your brand. There are many to choose from regardless of your research budget, so get going!

Cymfony 152

Cymfony Social Media Tools SM2 152

Proactive Report

JULY 3, 2011

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Webbiquity SMM

FEBRUARY 28, 2011

Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning. Honigman – Social Media Manager at Sears Holdings Corporation.

List 155

List Twitter Brands Microsoft 155

Buzz Marketing for Technology

JUNE 27, 2008

community is uniquely prepared to solve. Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), put aside the hype and talk about what problems the Enteprise 2.0 Posted on June 12, 2008 at 08:58 PM in enterprise2.0 | Permalink. Save to del.icio.us. Current Affairs. decentralization. disclosure.

SocialText 100

SocialText Conversation Wiki Folksonomy 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

Twitter, he says, “became my way of talking with a community of people.&# More importantly, they’ve created a go-to place or space for community. Roger Smith Hotel also teaches us another thing: you should take advantage of your market by giving them opportunities exclusive to their communications channel. izmantot soci?los

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

by Tamar Weinberg on February 22, 2008 Share This is a guest post from Pierre Far, who recently launched a very cool program called Social Alerter which notifies you as soon as your website has a solid chance of hitting the Digg or del.icio.us Simply put, the new mass media helped organize, and influence, large numbers of consumers.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MAY 12, 2010

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Diva Marketing Blog

JULY 22, 2009

Blogger Relations/Sponsored Conversations - It's using the relationships/influence of others who are active in social media (bloggers, tweets, vloggers, podcasters, etc.) The brand manager often forfeits the customer relationship since the social media content provider is the gatekeeper to her community.

Social Media 75

Social Media Marketing Web 2.0 Virtual World 75

Buzz Marketing for Technology

JUNE 27, 2008

Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. That gave us fertile ground to kick off the community. Convince the influencers.

Company 122

Company How To Case Study Mobile 122

Diva Marketing Blog

MAY 12, 2013

Just Once Crowd Sourced Question is a Diva Marketing series where the community shares their insights on a specific social media issue. This could be the new Digg (something I’ve said for years). One truth that still remains consistent even in 2013. social media is about learning together. Jack Yan.

Social Media 83

Social Media Tweetdeck Authentication Blogosphere 83

Techipedia: Tamar Weinberg

MARCH 12, 2009

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

Brands 133

Brands Message Boards Travel Forums 133

Buzz Marketing for Technology

JULY 24, 2008

My Bookmarks Digg Del.icio.us In highly successful change efforts, people find ways to help others see the problems or solutions in ways that influence emotions, not just thought.". See All Responses What do you want to ask the Fast Company community? All leadership comes down to this: changing peoples behavior. Start a Blog.

Company 279

Company Health Care Energy Groups 279

Hootsuite

AUGUST 17, 2022

Build enough of a following, and you might even be able to influence the trends, too. Trending topics on Digg. In general, backlinks (the number of links pointing to a specific web address) are the number one factor that influences your rank on search engines. Rank your content. The top 7 social bookmarking sites. Free to use.

Social Bookmarking 105

Social Bookmarking Tools HootSuite Aggregator 105

Techipedia: Tamar Weinberg

JULY 21, 2009

A great experience breeds influence and positive feelings. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Social Media 153

Social Media Strategy Marketing Vimeo 153

Koka Sexton

NOVEMBER 14, 2008

blog with FeedBurner Social Media Release Criticism: Nine Points to Consider Social Media – Digg, MySpace,YouTube – Web 2.0 blog with FeedBurner Social Media Release Criticism: Nine Points to Consider Social Media – Digg, MySpace,YouTube – Web 2.0 It certainly gives me a lot to read this weekend.

List 85

List Social Media StumbleUpon Blogosphere 85

Social Media Strategery

JANUARY 17, 2009

Good news [link] internous very interesting article… can you send other articles by email thanks [link] internous very interesting article… can you send other articles by email thanks [link] john janial Hi, Just found your blog on Technorati & Digg upcomming news feeds and read a few of your other posts. Heroes At the Gov 2.0

Gov 2.0 93

Gov 2.0 Social Media Wiki Technorati 93

Buzz Marketing for Technology

JUNE 27, 2008

Connector looks at the public friends lists on del.icio.us, Pownce, Digg, Last.fm, and YouTube to see if youre connected there as well. Its awesome to have a lot of friends, and even more so being active in the hottest blog communities. It never ceases to amaze me how many knitting communities there are on MyBlogLog!

Yahoo 100

Yahoo Google Reader Flickr Widget 100

Myrland Marketing

OCTOBER 6, 2010

A digital analyst, sociologist, and futurist, Brian has influenced the effects of emerging media on the convergence of marketing, communications and publishing. 5) &# The ave user is connected to over 80 community pages, groups or events [on Facebook].&# 2) &# Twitter is fleeting.” Thank you very much for stopping by!

Facebook 88

Facebook Social Media WordPress Syndication 88

The Marketing Blog

SEPTEMBER 28, 2009

You should definitely follow these guys, not because some of them qualify as so-called thought leaders, but since they’re early-starters , they might have a degree of influence on your mind with their observations. A couple of years of ago, one could easily identify active users through blogs & discussion forums. Any collaborators?)

Social Media 131

Social Media Web 2.0 Alltop Wiki 131

Techipedia: Tamar Weinberg

MAY 28, 2010

Blogging helps you build community (especially via comments), establish thought leadership, bring links to your website (both internally, perhaps to products or to other articles on your blog, and externally, when people like what you say and opt to link to you), and get you some nice traffic. Give to your community. Customer Service.

Social Media 278

Social Media Strategy Yahoo Communities 278

Myrland Marketing

SEPTEMBER 24, 2010

Just be strategic about it, and make sure you include your goals, baseline data about you and your competitors, your ideal clients, referral sources and influencers, and what you want each group to know about you. Don’t make it too difficult, or too long, as it will sit on a shelf collecting dust. These are called tactics.

Tools 75

Tools Chemicals ROI WordPress 75