Buzz Marketing for Technology

NOVEMBER 10, 2010

So then I flipped to another chart where we started to map the content we create to the buyer types and for simplicity sake I like to use End User , Influencer , and Buyer/Executive as my 3 major buyer types. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

So then I flipped to another chart where we started to map the content we create to the buyer types and for simplicity sake I like to use End User , Influencer , and Buyer/Executive as my 3 major buyer types. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

Types 255

Types Content Case Study Press Release 255

Kikolani

FEBRUARY 7, 2011

Inside the New Digg, Including New Auto Submit Feature. Facebook Applications Adding Embarrassing Content to Your Profile. 2010 Social Media Wishlist – New Features for Facebook, StumbleUpon, & Twitter. Twitter Lingo & Tips For New Twitter & Facebook Users. Social Media for Non-Profit Organizations.

Influencer 161

Influencer Facebook How To StumbleUpon 161

Jason Yormark

OCTOBER 20, 2010

Increasing my distribution, influence and reach. Also, by having your content on respected, relevant channels in addition to your own, you inherently increase your influence and reputation by being associated with other experts in the same industry. So why would I be willing to just serve it up for free? It’s a win-win in my book.

Social Media 178

Social Media Technorati Content StumbleUpon 178

Webbiquity SMM

NOVEMBER 16, 2010

It’s not just that most people aren’t waiting on eggshells in eager anticipation of XYZ Company’s latest PR announcement, it’s that the marketers and PR people at XYZ didn’t take the time to figure out what their prospective buyers and influencers do really care about and want to discuss. Follow the influencers.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

OCTOBER 20, 2010

Conversely, those who interact and add value grow their networks, influence and trust over time. Tags: Social Media Marketing Twitter content sharing grow Twitter followers retweet retweeting social media influence. Those who focus on “broadcasting&# only their own content through these media tend to be shunned or ignored.

Twitter 190

Twitter Technorati StumbleUpon Digg 190

Webbiquity SMM

DECEMBER 6, 2010

Social media and PR can both be used to influence journalists and other influencers online. PR and social media can also be used together to promote events, speaking opportunities, corporate presentations, video and other content. Smart companies and agencies are putting this together. Share this on Bebo. Share this on del.icio.us.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

ProBlogger

FEBRUARY 23, 2022

Examples of this type of site are Reddit, Digg and Mix (formerly StumbleUpon). I should say at this point that I see people using their ‘networks’ on social sites in two main ways either as natural influencers or in more concerted and coordinated ways. How to Build a Digg Culture on Your Blog.

Social Media 41

Social Media Digg How To Social Bookmarking 41

Webbiquity SMM

JUNE 7, 2010

The first is for the sales team to understand what their own company is doing with social media, and how customers and key influencers are responding. Tags: Social Media Marketing Alicia Arenas Best Buy co-creation Comcast crowdsourcing key influencers Sharlyn Lauby social customer service social media for sales social media in hr.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Webbiquity SMM

AUGUST 9, 2010

Influence: a.k.a. Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

SM2 187

SM2 Alterian Vocus Social Media 187

Saying It Social

APRIL 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Leverage Your Social Networking Sites When Visiting Influence Centers & Referral Sources While this post is specific to my friends at Senior Helpers , the underlying principle is applicable for all businesses – so read on!

Social Networking 136

Social Networking Sites How To StumbleUpon 136

Idaconcpts

JANUARY 11, 2011

Founded by Bindu Reddy and Arvind Sundararajan, MyLikes is a word-of-mouth advertising platform that allows the long tail of influencers on the web to create endorsements for products and services they like. One of the ways that influencers can promote products and services is through Twitter. Share this on Facebook. Tweet This!

Twitter 132

Twitter Technorati StumbleUpon Digg 132

Buzz Marketing for Technology

FEBRUARY 9, 2010

Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

B2B 178

B2B ROI Communities Marketing 178

Social Media Marketing

JULY 17, 2010

The marketers targeted a handful of influencers to kick off the process - Kevin Rose (founder of Digg), Ellen Degeneres, Ashton Kutcher, The Huffington Post and others. Tait also discusses his view of influence in a Fast Company interview: The Team Who Made Old Spice Smell Good Again Reveals What's Behind Mustafa's Towel.

Yahoo 165

Yahoo Digg Reddit YouTube 165

Jason Yormark

SEPTEMBER 7, 2010

Checking in to similar types of establishments earns you points towards those societies making you more of an influencer. I love the concept of “societies” which involve real groups of different passions and interests. It’s unique and most importantly fun, which makes me want to use the app more. I’m using their iPhone app and it’s beautiful.

Foursquare 240

Foursquare Technorati StumbleUpon Digg 240

Buzz Marketing for Technology

MARCH 2, 2010

Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. So one of my team’s objectives this year is not only to create more social content but also to move the needle on engagement and sentiment. Stay tuned to this blog for more updates and to see how we are doing that!

B2B 206

B2B Engagement Marketing Sentiment 206

Kikolani

APRIL 11, 2012

” If you want to influence the way people see you online, it’s important to understand that there are two basic techniques for managing your online reputation. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.” Me On The Web.

Reputation 167

Reputation Blogger Tools RSS 167

ProBlogger

FEBRUARY 23, 2022

Examples of this type of site are Reddit, Digg and Mix (formerly StumbleUpon). I should say at this point that I see people using their ‘networks’ on social sites in two main ways either as natural influencers or in more concerted and coordinated ways. How to Build a Digg Culture on Your Blog.

Social Media 26

Social Media Digg How To Social Bookmarking 26

Proactive Report

MAY 24, 2012

But in most cases a brand ambassador is likely to be someone with a decent following online, either on their blog, Facebook, Twitter or other social news sites like Digg , Reddit or StumbleUpon. The next step is to use ranking and influence tools. They both give an influence score based on a number of factors.

Brands 101

Brands Klout StumbleUpon Digg 101

SocMed Sean

JANUARY 21, 2012

Find ways to measure whether your social interactions are having a positive influence on your customer service activities, identifying new leads, or helping make your products/services better. Don’t just measure your success by the number of friends/followers/likes/retweets you get, either. –Sean Share this on Facebook Tweet This!

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

Webbiquity SMM

DECEMBER 21, 2010

But for those marketers willing to produce and promote their own content (building credibility) and valuable content produced by others (expanding their influence network), social media pays off. Develop relationships with influencers. Get ideas for product development. Facilitate offline connections (e.g., Share this on Bebo.

Social Media 191

Social Media Research ROI Technorati 191

Twist Image

JUNE 24, 2013

LinkedIn Today is full of fascinating articles and blog posts that can also be organized by what is news, what influencers are posting or even by specific industry/channel. Kevin Rose (ex- Digg and currently at Google Ventures ) hosts this video podcast where he deep-dives into conversations with many startups from Silicon Valley.

MySpace 110

MySpace Marketing Digg Education 110

Stay N' Alive

JUNE 12, 2011

One of the things I share on Twitter and this blog that I get the most comments on in real life has been that of Xydo , a personalized news service comparable to the likes of Digg , with a Quora -like twist (with the ability to edit, claim, and subscribe to topics of your choice). Just last week they announced a $1.25

Digg 82

Digg News Consultant Influencer 82

Adam Sherk

JUNE 15, 2010

But Twitter, Facebook in some cases Digg still represent the majority of social media referrals to many news sites, so they continue to be a priority. News Sites on the New Digg: Who is Active, Who is Gaining Followers? There is of course much more to the social media universe than just The Bobbsey Twins.

News 165

News Sites Twitter Digg 165

Adam Sherk

AUGUST 31, 2010

In my ongoing look at mainstream media outlets and social media I have done multiple posts on news sites and Twitter, Facebook and Digg but I’ve yet to look at YouTube. The Most Buried News Sites on Digg News Sites on the New Digg: Who is Active, Who is Gaining Followers? Adapt, change and speed ahead or die.

Sites 182

Sites News YouTube Digg 182

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Here’s a screenshot of a story that became popular with a whopping 235 Diggs. It was taken the night of January 28, 2008 (approximately 11PM EST): While Digg typically allowed stories to hit the front page within 80-120 votes (the latter being more rare than normal), it’s now requiring almost double the number.

Digg 100

Digg Social Media Upcoming Ustream 100

Kikolani

NOVEMBER 19, 2010

14 social media experts react to Facebook’s new message system – a look at how influencers feel about the change. How connecting your LinkedIn contacts builds social influence – another great way to use LinkedIn to build your authority.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Do study your influencers Want to reach out to influencers ? Thing is, some people don’t really reach out correctly to influencers. Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about. Just do it head first, not with one foot.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

APRIL 20, 2010

People who use social media correctly tend to exhibit some of the more overt characteristics of people chemically influenced (and those who use social media badly exhibit either characteristics of teetotalers or people over-chemically influenced). Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Webbiquity SMM

MAY 24, 2010

Social media is about building relationships and influence. But social media marketing is fundamentally about participating in and influencing the direction of conversations about your industry and brand. It can happen, but isn’t common and shouldn’t be expected. Social media marketing is too risky. Share this on Bebo.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

JUNE 15, 2010

It’s about interacting with the 20% of potential customers who are likely to provide 80% of your profits, and the 10% of key influencers in your market space who can shape the views of the other 90%. But the core value of social media is in humanizing your brand and connecting directly with your biggest fans and market influencers.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Convince & Convert

JANUARY 11, 2011

Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) The data used to calculate Klout continues to change (they added Facebook information recently), but I have found it to be the most reliable influence tracking metric. Are tweets more important than Facebook shares?

Metrics 159

Metrics Postrank Social Media Klout 159

Webbiquity SMM

OCTOBER 13, 2010

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. The only caveat is that this may whet your appetite for the full version (see below). Social Mention. Several pricing options are available, most under $500 per month.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

SEPTEMBER 21, 2010

Publishers: traditional news organizations are losing clout and their audiences to citizen journalists and bloggers with deep expertise, and industry trade magazines face declining influence due to the explosion in content marketing. For more on this topic, check out Automated Filtering vs Human-Powered Curation from Tony Karrer.

Aggregator 187

Aggregator B2B Paper.li Content 187

Idaconcpts

FEBRUARY 5, 2011

MyLikes is a word-of-mouth advertising platform that allows the long tail of influencers (a.k.a LinkedIn Ads stands out from other social media advertising options as the only platform that allows you to target ads by job function, job seniority, industry, and company size. Share this on Facebook. Tweet This! Share this on LinkedIn.

Advertising 155

Advertising Social Media LinkedIn How To 155

Webbiquity SMM

JANUARY 24, 2011

A free tool for finding the relative influence of any Twitter user. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. JustUnfollow. Don’t want to follow Twitterers who aren’t following you? paper.li. Related Post. Share this on Bebo.

Tools 206

Tools Social Media Sysomos Lithium 206

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

Already, however, it’s gaining momentum among “Digg refugees&# and folks who don’t feel comfortable on other social networks. Social Desire November 30, 2007 at 5:26 pm Don’t Digg? Then Mixx, Instead » Small Business SEM December 3, 2007 at 9:40 pm Think Digg Has Jumped The Shark? Come Join Me!!

Review 102

Review Digg StumbleUpon Web 2.0 102