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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. Founded in 2008, Airbnb struggled to build trust in its unique business model initially.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Importance of Setting Social Media Marketing Goals Posting on social media randomly without clear objectives is like cooking by aimlessly combining ingredients and expecting a delicious outcome. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement.

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Burger King’s Social Media Strategy: Whopping Online Interaction And Engagement

Keyhole.co

Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. Burger King’s official US account has a large following on all major social media platforms: Facebook: 8.5 For example, this Día de Muertos-themed post on their Mexican Facebook page.

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General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Convince & Convert

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. The cereals are celebrated through a delicious array of mashups , recipes and bowl selfies.

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5 Brands Successfully Using Education to Engage

Convince & Convert

Their community blog is unique, however. They share delicious recipes along with stunning photos of ingredients, tips to keep your kids healthy, and spotlights on new local vendors. Mint.com Facebook updates encourage discussion. Funny and relevant Facebook updates from GE. Stanford’s Open Office Hours on Facebook.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Just do it while giving back to the community as well. Engage in dialogue. Do engage during business hours, especially if that’s your job! Don’t check in on Twitter and Facebook once or twice a week and only for 10 minutes. If you’re going to engage in social media, do it! Want to self promote?

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7 ways to use social media for market research

Sprout Social

It was delicious and pretty idiot proof. Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. You can search for branded keywords and phrases organically on social; you can also peruse the reviews section on platforms like Facebook, TripAdvisor and Google. Cook fish 2.

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