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The difference between an audience and a community in new media

Akamai Marketing

Creative Commons Photo by Daehyun Park. Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Why should you care if you have community vs. audiences? Guess what?

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A Case Study: Orchestrating a Harmonious Message

Waxing UnLyrical

Geben Communication is a platform to do good. Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. diminishing its broad reach and the value provided to the community. Guest Post by Heather Whaling.

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Thumper’s Rule – Knowing When And How To Avoid An Online Argument

SocMed Sean

'Angry bird puts a lid on it' courtesy of etee on Flickr via Creative Commons license If you’re engaged in social media for either personal or professional purposes (and if you’re reading this, I’m betting you are), there’s an important skillset and rule that you might want to think about: The art of not replying.

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24+ Sites to Find Free Images You Would Actually Use for Your Marketing

Buffer Social

But you can find a public domain photo, use a Creative Commons image that might need attribution, or even create your own image from scratch. What is Creative Commons? Creative Commons is a nonprofit organization that enables the sharing and use of creativity and knowledge through free legal tools.

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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

Company monitors conversations to determine whether the messaging is resounding with the prospect or the community. –Sean Photo Credit: Social Media Tools via Gloria Bell at Flickr.com under Creative Commons license. Is the Marketing Cloud the next step in business social engagement?

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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

To tell these stories, the Mayo Clinic is not averse to using platforms such as Buzzfeed, Vice, and Periscope. The online community encourages patients and caregivers to share their experiences and become Mayo Clinic Champions. Image: Noah Näf via Unsplash, Creative Commons CC0.

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How Brands Can Celebrate Juneteenth on Social Media

Later

So the Fourth of July holiday has always felt slightly tainted for many in the Black community. . Use your social platforms to put a spotlight on Black-owned businesses and Black-led community organizations. with a Black influencer or community organizer in your industry. . View this post on Instagram.