Oktopost

DECEMBER 8, 2021

Justin Levy, Director of Social and Influencer Marketing takes the hot seat. Watch the recording: Want to hear more from renowned marketing leaders? Justin currently leads social and influencer marketing for Demandbase. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

Engagement 109

Engagement B2B Apple How To 109

Oktopost

NOVEMBER 18, 2021

Shawn Herring, VP Marketing at PandaDoc takes the hot seat. Watch the recording: Want to hear more from renowned marketing leaders? Over the course of his nearly 20 years of experience in marketing, Shawn believes an integrated approach to marketing plays a critical role within the revenue team. Catch all episodes here.

B2B 62

B2B Apple Marketing Startup 62

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? What are social listening tools?

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Ignite Social Media

SEPTEMBER 18, 2023

Engage with Communities If you have trouble brainstorming ideas for your brand’s TikTok , turn to relevant communities. TikTok has become a true social hub, so there are communities for everything: GardenTok, BookTok, CardTok, MovieTok. Find a way to tap into these conversations and see what people are discussing.

Brands 110

Brands Content UGC How To 110

Sprout Social

JANUARY 29, 2020

And while some resolve to work out more or eat more healthily, marketers are setting goals to grow their careers and elevate their strategies. On the list of marketers’ resolutions? In an industry known for rapid change, it’s critical for marketers to stay on top of their skill sets and expand their knowledge base.

Crowdsourcing 76

Crowdsourcing Marketing Social Media Management Knowledge Base 76

Sprout Social

FEBRUARY 15, 2024

It shows that your audience is actively engaging in a conversation about your brand. Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. They are passionate about what you do and want to tell people about it.

Engagement 103

Engagement Tips Loyalty Metrics 103

Pixlee

MAY 9, 2022

Creative” content includes the efforts of your marketers, influencers, and any other creative who contributes to your organization’s success. First, you can look at what competing brands are doing in terms of their creative talent and marketing. Invest in Community-Driven Marketing. Engagement rate with ads.

UGC 75

UGC How To Compete Apparel 75

Hootsuite

MAY 12, 2020

At some point, many busy social media marketers may be tempted to try an Instagram automation tool. Don’t post unauthorized commercial communications or spam on Instagram. DO: Use search streams to build community. However, you can use Hootsuite to help identify existing Instagram communities you can engage with.

Software 145

Software Instagram Tools HootSuite 145

Oktopost

JUNE 9, 2021

Listen to the Podcast: Malin Liden, SAP’s Vice President, Head of EMEA Marketing Transformation Office takes the hot seat today. A passionate people leader and known for creating a marketing culture of success and innovation, Malin joins today’s episode to talk about what it means to lead effective digital transformation across SAP.

B2B 118

B2B Apple Review Authentication 118

Pixlee

DECEMBER 27, 2021

Even with a relatively high engagement rate, Facebook can be a tough channel to drive conversions from. But with the right type of content and a reframing of ROI, you can connect your ecommerce conversions directly to this channel. Use User-Generated Content and Influencer Marketing to Convert Social Fans.

UGC 72

UGC Facebook Library Transportation 72

Oktopost

MARCH 24, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? How do you build a community through rebranding? When it’s time to shift the focus of your community and hone in on who your ideal audience is, how do you reconcile the community you’re building with the one you’ve already built? Episode Summary.

B2B 69

B2B Apple Hosting Meeting 69

Hootsuite

JANUARY 16, 2023

The TikTok community of BookTok has quickly become one of the leading book recommendation platforms in the world. BookTok, short for “Book TikTok,” is a community of users on TikTok who are passionate about books and literature. Now, it is one of the world’s biggest social media communities for books.

Review 99

Review HootSuite Library Influencer 99

Buffer Social

MAY 24, 2023

I tried hosting IGTV interviews with female founders but quickly realized that many viewers struggle to watch a long conversation, so I pivoted to podcasts. I also love browsing around the podcast library to see what catches my eye. A few years in, it's this vibe that followers often say attracted them to join the community.

Project 76

Project Startup Collaboration Communities 76

Likeable

AUGUST 18, 2020

In this episode, Holly Curtis , VP Product, Global Creative Director at Keds, chats about what it means to be a “publicly private” person, why it’s so important for women to design products for women, and how that thoughtfulness translates into Keds marketing initiatives—particularly with the recently launched Hand-Book for Women.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Sprout Social

MARCH 17, 2020

Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact. No matter what device you’re working from, you want to be able to respond to your community and make critical content adjustments.

Features 98

Features Brands Library Team 98

Later

NOVEMBER 13, 2020

Starting now, Creators can use Later’s Best Time to Post , Collect , Conversations , and Analytics features — previously only available on Instagram Business Profiles. That’s why we wanted to give creators access to the tools to help grow your community, build your brand and get more engagement on your Instagram content!

Features 63

Features Instagram Hashtag Analytics 63

Oktopost

AUGUST 3, 2022

Want to hear more from renowned B2B marketing leaders? With the number of both individuals and organizations using social media rapidly increasing and the benefits of a successful social media strategy quite significant, many marketers have added the topic of social media governance to their agenda to discuss. Catch all episodes here.

Social Media 84

Social Media B2B Apple Policies 84

Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? Marketing comes down to people, math, and a whole lot of processes. But with so many processes in place to measure, have we, as marketers, lost the ability to humanize the customer experience? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

B2B 89

B2B Press Release Apple Loyalty 89

Socialmedia.biz

JUNE 12, 2018

If you want to learn how to become an expert in social media marketing, then you’ve come to the right place. Below are five keys to becoming a social media marketing professional. So the first place to start is to not waste your time and money learning useless, ineffective or even destructive marketing tactics. Figure it out.

Social Media 99

Social Media How To Marketing Education 99

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing. Of course, the joke here is that the New York Public Library is a.

Social Media 67

Social Media SMS UGC Marketing 67

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. But where are marketers to go for reliable insights ? 13 social media experts share their biggest piece of marketing advice. Let’s dive in!

Social Media 110

Social Media Marketing Curata Influencer 110

Hootsuite

JULY 4, 2022

It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. For social marketers, TikTok is becoming increasingly hard to ignore. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform.

Questions 105

Questions Banking Insurance HootSuite 105

Oktopost

MARCH 16, 2022

VP Marketing Nicole Wojno-Smith of Tackle.io talks through the modern B2B customer journey. Watch the recording: Want to hear more from renowned B2B marketing leaders? How to adapt marketing initiatives to influence a customer journey that’s becoming less and less measurable. Today, she leads her marketing team at Tackle.io

B2B 62

B2B Brands Apple Hosting 62

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

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HootSuite Social Media Management Tumblr Hashtag 83

Writtent Blog

JANUARY 27, 2014

As you can see in the following graph from Statista , the total volume of posts and blogs is continously growing – and – yes, it can be easy to miss important stuff from leading internet marketing blogs. With the TOP 25 internet marketing blog list in your Feedly account – you’ll have everything you need at your fingertips.

Hubspot 112

Hubspot Marketing SEO Newsletter 112

Convince & Convert

FEBRUARY 3, 2016

One of a marketer’s goals is to make meaningful connections with consumers. Content marketing is meant to be a strategic way to reach and attract a defined audience. The other day, my co-worker Phil Renaud and I were in an animated conversation when I noticed we had matching wristbands. This got me thinking. Healthcare.

Content 60

Content How To Marketing Case Study 60

Pixlee

JULY 14, 2020

Once you have a library of high-quality UGC, you need to be able to leverage it to drive engagement and conversions. . UGC is 35% more memorable and 50% more trusted than other media , especially when it comes to marketing towards millennials. It helps drive click-through rates and higher web conversions.

UGC 62

UGC Tools Content Authentication 62

agora pulse

APRIL 27, 2017

As with every crowded market, the early players who raised massive VC money dominate the awareness game. We also provide community management metrics and response time for teams to help them see how their team is performing. I Googled “social media content library tool” and couldn’t find anything valuable in the results.

Social Media Management 125

Social Media Management Social Media Tools HootSuite 125

agora pulse

JULY 22, 2020

A live collaboration can add something different to your usual marketing mix. Strengthen community. Forging brand partnerships can strengthen your position in the community. This goes for local communities as well as online communities. Shared marketing goals. Broaden your content strategy. Amplify reach.

Collaboration 140

Collaboration Examples Instagram Tips 140

Sprout Social

NOVEMBER 6, 2020

Given that 86% of job seekers are likely to research Glassdoor company reviews and ratings before applying, it’s critical for businesses to engage with that community and actively put their best employer brand forward. Store responses in the asset library. Sprout Social helps power that effort with our Glassdoor integration.

Review 94

Review FAQ Construction Metadata 94

Later

NOVEMBER 14, 2018

With Thanksgiving weekend just around the corner, now is the perfect time to start thinking about your Black Friday marketing on Instagram. Last year, over 130 million people worldwide joined the conversation on Instagram to give thanks, share holiday posts, and of course, find deals and shop bargains! Right now, there are over 6.3

Instagram 58

Instagram Tips Marketing UGC 58

Diva Marketing Blog

AUGUST 21, 2011

James kindly agreed to juggle his packed days to judge Diva Marketing's marketing tips contest re: food trucks (sponsored by MSN Business On Main). Last week James chatted with me about Roxy's back story, his philosophy on the food truck biz and of course using social media as a marketing tactic. James DiSabation : We didn't.

Conversation 71

Conversation Communities Team Feed 71

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. However, with over 2 million brands leveraging this platform for marketing, it’s challenging to stand out from the crowd.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Buffer Social

APRIL 26, 2017

I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer). That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing ? — After that, you can access the class as part of Skillshare’s library.

Social Media 111

Social Media Class Marketing Social Media Management 111

Sprout Social

JULY 25, 2022

I have a lot of conversations with social media managers about strategy and best practices for a social platform they’re just taking on. But I often feel the conversation should have started earlier. The missed conversation is whether they should start the new social media account in the first place. Do you have the resources?

Questions 80

Questions Social Media Platform Metrics 80

Pixlee

OCTOBER 16, 2020

2020 has taught us that it’s not always possible to plan life too far ahead—but this shouldn‘t stand completely true for your yearly marketing strategy. The content you put out can help you achieve important goals—build brand awareness (marketing campaigns) and get conversions (sales campaigns). Influencer marketing.

UGC 82

UGC Content Strategy How To 82

Sprout Social

MAY 28, 2020

Managing your community and monitoring social for all campaign mentions and engagement opportunities. Reporting on your campaign’s performance to your boss, client or other marketers. Sprout’s Asset Library simplifies asset management, letting you create, organize, edit and publish assets from a central location.

Campaign 85

Campaign Report Social Media How To 85