Buzz Marketing for Technology

JUNE 27, 2008

s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Find out more and download the paper today.

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SocialText News Sharepoint Web 2.0 100

Sprout Social

MAY 18, 2016

This particular report tells readers how quickly and effectively they respond to social media messages and how that stacks up to other companies. If it turns out a company or individual isn’t responding as quickly or efficiently as they’d like ,then we’ve just created a demand for our service in their eyes.

Strategy 79

Strategy Marketing Report Resources 79

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. Search Engines / SEO.

Mashup 113

Mashup Resources RSS SEO 113

Pam Moore

JUNE 28, 2019

The fact of the matter is this – the students we teach in our Social Profit Factor academy and the companies we consult with to help them leverage a content calendar often beat the socks off those that don't. They win when it comes to engagement, community growth and of course also leads and sales. Possible white-paper (y/n).

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Template Templates Content Marketing 60

Social Media Strategery

DECEMBER 13, 2008

My company has clients across the federal government, and I could get a meeting with pretty much any of them just by saying that I lead our social media practice and I’d like to discuss how their organization could take advantage of social media. If YouTube is blocked where you work, get it unblocked.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. That’s not a “wave the magic wand&# scenario. It’s about humanization.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? You’re defining a niche, creating a voice, and positioning your company as the “go to” resource. White papers. Case studies are articles that show the reader how your company solves problems. White Papers. Content Formats That Convert.

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Template Templates Social Media Strategy 131

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. These are exciting times at Bulb HQ!

Consultant 123

Consultant Metrics Social Media Social CRM 123

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Community management and audience engagement.

Social Media Management 160

Social Media Management Social Media Tools Hubspot 160

Mindjumpers

NOVEMBER 10, 2011

According to him, around 50% of the business community is still in the Launch stage, about 40% is in the Management stage and about 10% is in the Optimization stage. During the launch stage, almost all company’s focus on setting up the big four : LinkedIn , Facebook , Twitter and YouTube. Stage 1: Launch.

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ROI Social Media Metrics Survey 244

Keyhole.co

FEBRUARY 17, 2023

“A brand is a name a company uses to represent a specific product or business for marketing purposes.” Develop a memorable brand image Each company must create a distinctive brand identity for audiences to recognize it instantly. Currently, an estimated 92% of companies use this channel for marketing.

Strategy 52

Strategy Brands Discount Hashtag 52

Webbiquity SMM

JUNE 10, 2014

While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez.

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Conference Social Media SEO Marketing 198

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? You’re defining a niche, creating a voice, and positioning your company as the “go to” resource. White papers. Case studies are articles that show the reader how your company solves problems. White Papers. Content Formats That Convert.

Template 60

Template Templates Social Media Strategy 60

Buffer Social

NOVEMBER 30, 2016

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. Attracting YouTube subscribers and creating engaging videos. How power is shifting from companies and brands to consumers. About this course: . — 15.

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Class Skills Social Media Marketing 40

Pam Moore

DECEMBER 11, 2016

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provides a medium for brands and marketers to communicate in unique and personal ways with other human beings. Orbit Media).

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Template Templates Content NewsCred 167

Rebekah Radice

MAY 4, 2017

As Ron Guirguis points out in an Edelman Trust Survey , “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. White papers. People invest in products and services they like, but they also buy from the companies they love. Video tutorials.

Social Media 154

Social Media Engagement Meme Buy 154

Mindjumpers

JULY 4, 2012

Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. On average, companies respond to only 30% of social media fans’ feedback: Stand out from your competition by caring and engaging with your social media community.

Statistics 229

Statistics Hubspot Marketing Mobile 229

Convince & Convert

JUNE 10, 2012

Indeed, smart companies track social media’s impact on desirable behaviors such as lead generation, repeat website visits, and even corollation-derived ROI. Not every company wants or needs a comprehensive, enterprise-class technology platform. companies) small business market. But what of the mid-market?

Social CRM 128

Social CRM Hubspot HootSuite API 128

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

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Press Release scribd Social Media Film 111

Rebekah Radice

MAY 4, 2017

As Ron Guirguis points out in an Edelman Trust Survey , “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. White papers. People invest in products and services they like, but they also buy from the companies they love. Video tutorials.

Social Media 60

Social Media Engagement Meme Buy 60

Myrland Marketing

SEPTEMBER 21, 2010

I thank all of you below for taking the time to comment when I asked these questions: What do you think of companies or people that disable comments? Zach Woodward : “We can compare this to YouTube comments being disabled. People and companies need to get past their fear of what people could say about them on their blog or sites.

Comments 83

Comments Conversation Social Media Engagement 83

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 90% of B2B buyers age 18-35 now make company purchases online, compared with 45% of those age 45-60 and 29% of those age 60+.

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Statistics Social Media B2B Journal 229

Convince & Convert

MAY 19, 2010

It was much easier when the company steered the conversation. Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Viper Chill

DECEMBER 2, 2012

” Source: Fast Company. We started adding people’s homemade YouTube videos. Content based for me means content in the form of thought leadership, whether it’s white papers or assessments. Plus an installed base to drive pricier sales of ancillary products such as checks and upgrades. ” Source: Ad Age.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Diva Marketing Blog

FEBRUARY 1, 2010

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.

Social Media 81

Social Media Marketing Authentication Blogger 81

agora pulse

NOVEMBER 10, 2016

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. If you can connect to the right prospective clients and make your pitch, your next challenge is to then address the top influencers at that company. “On

B2B 119

B2B Marketing Loyalty Comparison 119

Viper Chill

APRIL 19, 2010

In order to get mentions on other blogs then you need to be focusing on being involved in the communities for that industry online and providing the very best content that you can. Especially when it comes to the ‘community’ and other blogs for mentions and links? You can of course optimise specific pages on your site.

Adsense 77

Adsense How To Sites Forums 77

Convince & Convert

DECEMBER 30, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals. White Papers. How cool is that?!

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Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals. White Papers. How cool is that?!

Types 60

Types Content Diagrams Posterous 60

Writtent Blog

FEBRUARY 20, 2014

We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Online Communities. The Home Depot is one of several brands with a highly-popular online community. Company Manifesto. LinkedIn and Google+ Communities. Co-Creation. eLearning Portals.

Content 104

Content Marketing Screencast Tumblr 104

Webbiquity SMM

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? Over 2 billion videos are viewed every day on YouTube.

Statistics 222

Statistics Research Social Media B2B 222