Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. These fine folk did: Jan.

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Social Media Postrank Energy Tourism 153

Kikolani

JUNE 18, 2016

So you’re not just getting prepared for one company’s certification program. And you’re not just getting prepared for third-party company certifications. Official YouTube Certification for those who actively manage YouTube channels through Content ID. You’ll be taught by recognized digital marketing experts.

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Adwords Marketing Training Module 60

Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide! You may already have seen a couple of the Christmas-related videos making the rounds lately.

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Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

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Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. The biggest problem with measurement is a lack of understanding of the basic principles of this art. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

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Waxing UnLyrical

OCTOBER 27, 2010

Orderly exits that don’t necessarily include leap-frogging your way to safety – even though that may be a little fun… In the business of communications, the need for a “fire drill&# can be equated to needing a crisis plan in place. The "fire drill" idea seems like it would help many people and companies. These fine folk did: Jan.

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Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps. My opinion on this is nuanced. Simple, right?

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Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

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Communities Twitter Web 2.0 ROI 237

Waxing UnLyrical

FEBRUARY 1, 2011

Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Seth mentioned using web analytics, and acknowledged that correlating PR activities to offline business outcomes is more difficult. Just ask your customers, ‘Where did you hear about us?’

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Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

NOVEMBER 14, 2010

As always in good company with the Tinu and the others. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts moderator Joe Hackman Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

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Blogroll Class Postrank Comments 214

Waxing UnLyrical

OCTOBER 22, 2010

decision on what to measure will be unique to each company. Just as CRT/tanaka’s Life… supplemented campaign did. [.] 5 Ways to Fail in Social Media | Women Grow Business says: February 1, 2011 at 12:02 am [.] It’s worth the time to put thought into what to [.] These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

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Postrank Campaign Tourism Social Media 151

Akamai Marketing

FEBRUARY 3, 2011

The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex. Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?). Strategies are created with tactical ingredients. Viral is good. Tell your story.

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Social Media Klout Policies Consultant 138

Waxing UnLyrical

FEBRUARY 5, 2011

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. The other half of me is rolling her eyes. “Get over yourself,&# says Other Half.

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Class Postrank Comments Tourism 124

Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Its a show celebrating YouTube and its community, streamed live on the Internet from different locations. Also, have you heard of YouTube Live?

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YouTube Postrank Class Tourism 135

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. I’ve been to enough conferences where the moderators/speakers sucked (and live in deathly fear of that being applied to me). The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall.

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Waxing UnLyrical

JANUARY 23, 2011

Your company is merging. Here are seven long blog posts – more than 700 words, since I believe that is the going rate for the “acceptable&# length of blog posts – that I thought were terrific. by John Taylor. Why: OK, perhaps not uber-long (887 words). 5 influence traps you must avoid , by Valeria Maltoni.

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Class Postrank Tourism WordPress 119

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business.

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Metrics Strategy How To Tourism 132

Waxing UnLyrical

DECEMBER 14, 2010

Mark as read Approve comment Representing companies as their PR specialist is an extremely important job, I can see what you mean about not just the average applicants making the cut. There is always one company willing to hire the not so top notch applicant because of budget. These fine folk did: Jan.

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Waxing UnLyrical

JANUARY 13, 2011

Our community was now creating the bulk of our content. ” (which was nice to hear) But, once the internal community knew that they were still going to have access to similar content they were fine. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

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Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. These fine folk did: Jan.

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Waxing UnLyrical

NOVEMBER 4, 2010

For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. I like these little "technical" posts. gotta write more of my own. when I actually know how to do something ;-) I think my blog tries to use pretty permalinks so it redirects back to the blogs front page if it can.

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Waxing UnLyrical

DECEMBER 16, 2010

There’s no way – no way – I would have felt so much a part of that community if I hadn’t previously connected with many of the folks I meet IRL on social media. Why is anyone – a person, a company – embarking on social media? To explore a different communication channel?

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Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

NOVEMBER 10, 2010

Writing 3-6 blog posts a week combined, for my site, PRBreakfastClub, my companys site and a top secret project Im working on has made me a better writer in my "day job." Im building a network and community AND learning new tricks that make me a better professional, makes my time well spent. Or as you said, almost perfect!)

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Class Blogosphere Blogger Creative Commons 226

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

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Brands Message Boards Travel Forums 133

Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. Those are the kind of campaigns that raise awareness and build community -- and you nailed the importance of community for nonprofits. Instead, Ill find a nonprofit and community I respect and trust. But I wont donate through the DD campaign. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Waxing UnLyrical

FEBRUARY 8, 2011

Its the same old folks (often because the companies use the same old faulty metrics -- evidenced by the AdAge Power150, especially when they introduced Alexa -- or because the more subjective lists are published by groups of pals who like to pat each other on the back). And the same goes of anyone encouraging people to look to be "listed."

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List Class How To Comments 161

Bare Feet Studios

MARCH 1, 2009

The San Francisco Bay Area is home to the Cluetrain Manifesto and the now decade-long march toward transparency in communication and marketing. Hawaii tourism officials would do well to read the book. Compare this to the Queensland Department of Tourism, who created the World’s Greatest Job contest.

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Tourism Campaign Sites Social Media 40

Waxing UnLyrical

DECEMBER 6, 2010

And more important, are you SHARING other people’s status updates with your community? Facebook crosses over audiences, so while I have some business "friends" an update about my company or a blog post that really got me fired up wouldnt make sense shared to mostly old school friends. Are you RT’ing other people’s messages?

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Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Are you hoping to help along your SEO efforts? Speaking of Writers.What IS your company’s voice?

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Press Release Technorati Klout Metrics 238

Bare Feet Studios

JUNE 9, 2010

Three years ago, when Twitter was a tight knit community of tech and communications early adopters, we literally begged them to charge for the service. As late as November, 2008, Guy Kawasaki ran a poll and over half still said they would be willing to pay – despite the usual snark attack common by internet communities.

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Upcoming Conference Social Graph Flickr 57

Waxing UnLyrical

JANUARY 7, 2011

As far as Rude Dude goes I will not be recommending him, his company or facilitating introductions for him any time soon. We became good friends. The fundraiser was a success. And now, years after we have both moved on, we are still in touch. Not because he turned me down for a speaking gig that would probably have stressed me out any way.

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Class How To Health Care Comments 207

agora pulse

APRIL 28, 2020

An experienced digital marketing professional who works with companies to enhance results from Digital Marketing. As a result, either you or a member of the larger community may say something that misses the mark and upsets someone. Ashley Graham : How you plan to connect and communicate with your community on social media is key.

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Social Media Management Social Media How To Consultant 161

Convince & Convert

JULY 15, 2010

Amazing to see how many companies use Facebook as a one way communication when its real strength is to create a dialogue (engagement). I have been the one man show for social media marketing for [link] Tourism website for the area, and have gotten accounts to 5000 within 9 months.

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Social Media Consultant Strategy Organization 141

Waxing UnLyrical

JANUARY 25, 2011

Yes, they ARE a third-party provider of a service (a “space” for artisans to sell crafts online) but they’re a company valued at over $100 million, with a clearly defined policy on hateful and offensive items. What a silly situation for a multi-million dollar company to get itself into. Image: striatic via Flickr, CC 2.0

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Waxing UnLyrical

SEPTEMBER 27, 2010

I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. I follow their company news, monitor the #ATTSUCKS hashtag on Twitter, and pay close attention to my own user experience. Goats, not sheep. Has AT&T noticed you?

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Wireless Class Feed Feedly 185

Waxing UnLyrical

JANUARY 26, 2011

If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook? Maybe its one thing if I "like" a companies page (which I rarely, if ever, do anyways) because Ive entered their "home" on facebook. And if not, what’s the point?

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Socially Sorted

JANUARY 16, 2017

The culture of the company and how they handle customer service is one of the first things I look for. When I hear my community say that a tool is expensive, I sit up and listen. The company has to be forward-thinking. I like to see tool companies test and evolve. It has to have great support. Check it out here.

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