Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. You probably collect survey data from your customers, monitor product reviews and conduct focus groups.

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Social Media Sentiment Survey Marketing 115

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

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Metrics Influencer Marketing Survey 100

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Prioritize influencers with engaged communities over those with inflated follower counts.

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Metrics Influencer Sentiment ROI 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

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Brands Sentiment How To Analysis 113

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Another 56% expect all offers to be personalized.

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Social Media Sentiment Data Team 124

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

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Social Media B2B Sentiment How To 62

Sprout Social

JUNE 14, 2023

According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Several survey respondents mentioned an interest in areas with more straightforward avenues to growth, like demand generation or corporate communications.

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Survey Marketing Social Media Management Badge 96

Convince & Convert

OCTOBER 30, 2017

Here’s what they are monitoring with social listening tools: Customer requests, questions, and concerns: 86% (of businesses surveyed). Company’s name: 55%. Company’s executives: 44%. A social media following can't thrive without a strong community as its foundation. Do you want to improve brand sentiment?

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Brands Sentiment Influencer Survey 193

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Combine positive brand sentiment with high brand recognition and you get fans. Brand surveys. That is the power of brand awareness.

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Strategy Brands Hubspot Survey 131

Keyhole.co

JANUARY 20, 2024

In fact, surveys show that the majority of Facebook users follow at least six brands. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty.

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Small Business Engagement Strategy Facebook 100

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Understanding the competitive landscape, audience sentiment, and social climate is crucial.

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Twitter Social Media Sentiment Reddit 78

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. Company goals are the anchoring points of your marketing budget.

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Marketing How To Sample Samples 131

Oktopost

APRIL 21, 2022

Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services.

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Content FAQ Sentiment Hashtag 118

Hootsuite

OCTOBER 21, 2020

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Only about half the organizations we surveyed said they’ve expanded their social programs beyond customers to reach their broader communities. So if you think your brand can benefit from social media, you’re right.

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Social Media Committee Organization Survey 137

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Scrap it if it feels tone-deaf. — Jen Hartmann (@jenalyson) March 11, 2020.

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Strategy Metrics Hubspot Retail 142

Hootsuite

JUNE 28, 2023

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Create your own dark social community Brand-run private communities take time and effort to manage but when done right, can provide huge ROI.

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HootSuite URL Analytics Forums 120

Sprout Social

NOVEMBER 6, 2020

Glassdoor houses over 70 million reviews and insights on over one million companies, helping people make one of the most important decisions we can make for ourselves: where to work. Regularly monitor Glassdoor company reviews. Reading Glassdoor reviews is mutually beneficial for both job seekers and companies.

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Review FAQ Construction Metadata 96

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? One way is through brand advocacy. Is brand advocacy right for you?

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Brands ROI UGC Authentication 128

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. Tome of UPS or Michele Buck of The Hershey Company. According to the 2022 Sprout Social Index™ , company alignment with personal values is 74% more important than it was in 2021.

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Social Media Team Groups Groups 117

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. They’re nearly twice as likely to also connect with communities, employees, and partners. Integrate cross-channel data.

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Marketing Committee Health Care Organization 144

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands.

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Instagram HootSuite UGC Influencer 117

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. 2 Growth of private communities and tight-knit tribes. According to a Facebook study of 8,000 users, 69% of respondents said that directly messaging with a company helps them feel more confident about the brand. Source: Facebook Groups.

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Trends Social Media Instagram Platform 182

Hootsuite

MAY 1, 2023

Community management and customer service: Responding to comments and messages, routing customer service inquiries. Community manager: Community managers interact with the audience, respond to comments and messages, monitor for negative sentiment, and answer customer questions. Not your usual creative self?

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Template Templates Social Media Tips 134

Pixlee

JANUARY 4, 2021

Companies had to look beyond their customer experience models and pivot their digital marketing strategies to accommodate rapidly increasing online consumer demands. Their “Questival” cultivates outdoor exploration in the community through 24-hour scavenger hunts in various locations guided by the brand’s app.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Oktopost

OCTOBER 10, 2022

Foster Community on Social Media. For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Sentiment Analysis: An analysis of the temperment around posts about your brand. Focus on Video Content.

Brands 75

Brands B2B SEO Influencer 75

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Ability to crowdsource.

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Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

OCTOBER 23, 2019

A consumer survey from Yotpo found that almost 80% of consumers surveyed said that it took at least three purchases before they considered themselves brand loyal. These days, a lot of companies handle customer service via social media. Build a community. A loyal community of followers will do a lot of the work for you.

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Loyalty Brands How To Discount 88

agora pulse

JANUARY 3, 2020

The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. The company had a 1,000% increase in mentions of the Double Pop between June and July and 99.9% Consumers met the goal.

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Twitter Tips Influencer Hashtag 129

Hootsuite

FEBRUARY 24, 2023

With Insights, you can track brand sentiment, emotion, mentions, demographics, and more. This helps you grow your brand’s reach while reducing risk and making it easy for your team to blast company news, wins, and more. Instead, the company recommends using “third-party alternative products,” such as Hootsuite.

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HootSuite Social Media Management Tumblr Hashtag 83

Pixlee

SEPTEMBER 22, 2021

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. This is because it gives your followers a glimpse of what your product looks like in the wild via the experiences of real people, and it shows that your company appreciates its fans.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. This is because it gives your followers a glimpse of what your product looks like in the wild via the experiences of real people, and it shows that your company appreciates its fans.

Data 52

Data Social Media UGC Sentiment 52

Razor Social

NOVEMBER 29, 0002

If you can’t do the analysis with the tools you can always run a survey to your audience. Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. For some companies traffic is enough. Community Responsiveness. Sentiment Analysis.

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Analytics Social Media How To Analysis 89

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service. Use data analytics to monitor sharing and customer sentiment.

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ExpressionEngine Compete Hosting Widget 156

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. surveys, focus groups, test marketing) often spend millions to locate their target markets. What are your goals?

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Social Media Strategy StumbleUpon Digg 269

Twist Image

JUNE 12, 2014

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. How important is sentiment in the evaluation of a brand''s value? brand sentiment. and that''s not legal). It''s worth a ton.

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Data Sentiment Marketing Advertising 101

Later

SEPTEMBER 1, 2020

For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. But despite its e-commerce leanings, all kinds of businesses thrive on Instagram — from SaaS companies like Later to publishers like Fast Company.

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Platform Social Media Small Business Instagram 78

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Customers take for granted that big companies are on social media. Customers take for granted that big companies are on social media. Discover how big companies use social media to meet—and in many cases exceed—customer expectations.

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Examples Company Social Media Apparel 145