Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Which is what the CEO and the market wants from you anyway!). But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue.

B2B 206

B2B Marketing Loyalty StumbleUpon 206

SocMed Sean

JANUARY 8, 2012

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. So why the big shift?

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Share it on StumbleUpon. Related posts: B2B Marketing Content: Lure or Lasso?

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

JUNE 15, 2010

Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers.

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

Buzz Marketing for Technology

MARCH 4, 2010

Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. Facebook should be your social media hub of everything you have from company news, announcing events, offer tutorials, highlight videos, conduct polls and create community around discussions.

System 219

System B2B Facebook Marketing 219

Writtent Blog

MARCH 7, 2014

Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Do you also forget “marketing” in your content marketing strategy? The steps below briefly outline what should be on your content marketing “ta-da” list. Outreach to companies mentioned in the post.

Syndication 95

Syndication Content Marketing Alltop 95

Koka Sexton

DECEMBER 1, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS The StumbleUpon effect Getting traffic to your website can be a daunting task. StumbleUpon is off the hook! I started actively using StumbleUpon (SU) about a month ago. In the past 15 days StumbleUpon has brought me over 7000 new visitors.

StumbleUpon 53

StumbleUpon WordPress Foursquare Hosting 53

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

Strategy 213

Strategy Klout Marketing Overview 213

Saying It Social

JUNE 3, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. Using social media enables your company to reach a huge number of potential customers.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This saves time, effort and money in the long run, but it’s a step too many companies skip over. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Understanding the Community. What did I miss? Business Acumen.

Tools 247

Tools Posterous SEO StumbleUpon 247

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Share it on StumbleUpon. Stumble upon something good? Send this page to Print Friendly.

Campaign 213

Campaign Social Media StumbleUpon Digg 213

Bill Hartzer

FEBRUARY 18, 2010

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. Share it on StumbleUpon.

Study 155

Study Health Care Facebook Digg 155

Writtent Blog

OCTOBER 16, 2013

We’ve got some of the most useful marketing tools right here. The main goal here is to make people identify with your company and your employees so they will then share your story around the platform. Twitter is another great blog marketing tool that allows you to promote your blog for free. StumbleUpon.

StumbleUpon 78

StumbleUpon Marketing RSS Reddit 78

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

In other words, they have more to worry about than trying to keep up with the latest and greatest marketing tactics. As early as seven years ago, hiring a marketing department was fairly simple. Marketing in today’s world is a little bit like being on a roller coaster. and the interview was over. and the interview was over.

Marketing 162

Marketing Insurance Directory SEO 162

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

SocMed Sean

APRIL 1, 2012

Hopefully, these 1o questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online. Just ask anyone in the pharmaceutical industry how they could possibly engage in drug marketing on Twitter. Share it on StumbleUpon.

Questions 280

Questions Social Media Pharmaceuticals Social Networking 280

The Marketing Blog

JULY 30, 2007

After some brain-storming I discovered a kool webhosting company called Velnetweb which seems to be one stop shop for all web hosting needs. Did a bit of research, read some e-mails in my discussion group, talked to a couple of net experts ( not geeks but domain pros). Reply Leave a Reply Click here to cancel reply. Theme: Pressrow.

Hosting 100

Hosting Company Web 2.0 Startup 100

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Similarly, your social media marketing initiatives might sound great until someone goes out and ruins it for you.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all. Why social media?

Social Media 172

Social Media Case Study MySpace Yahoo 172

SocMed Sean

JANUARY 21, 2012

Even old-school marketers and brand managers are starting to wake up and figure out that social media isn’t a passing fad, it isn’t just about “cats on skateboards” and “people eating oatmeal” and that ignoring the conversation is only going to leave them further behind their competition. They aren’t.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

Webbiquity SMM

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Without this information, the company’s social media pronouncements appear off-topic, unsolicited and out of touch.

SM2 189

SM2 Alterian Social Media Influencer 189

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

Social Media 100

Social Media Digg Brands Marketing 100

Small Business Mavericks

APRIL 18, 2011

The Changing Face Of Article Marketing » UberMedia, Mixx, And Twitter Remember the social media website Mixx ? Mixx is popular, but it’s not as popular as, say, StumbleUpon, Digg, Facebook, or Twitter. There are always changes in the market. About Us What’s a Maverick? There are some big variables there.

Small Business 156

Small Business Tweetdeck Twitter Case Study 156

The Marketing Blog

OCTOBER 1, 2007

36 am Cool Presentations on Marketing Jump to Comments I’ve been going through some nice SlideShare presentations on evolving subjects of Viral Marketing, WOM & Social Media Marketing. Marketing 2.0 Marketing 2.0 Here are some nice presentations worth a watch. Theme: Pressrow.

Web 2.0 100

Web 2.0 Startup Marketing FeedBurner 100

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Because of the nature of the marketing tool, each industry differs to the point that people just aren’t sure. Is Social Media Worth it for You? They’re being disingenuous.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about. Want to self promote?

Social Media 272

Social Media Engagement Forums Policies 272

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. Thank you in advance for your support!! Leave a comment Click here to cancel reply.

ROI 128

ROI Social Media StumbleUpon Digg 128

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It makes me wonder if I’m sending my requests to a wall (or for your tech geeks, /dev/null) or if people really work for Apple (outside their marketing and engineering departments).

Apple 154

Apple Twitter Forums Policies 154

The Marketing Blog

MARCH 2, 2010

Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 ‘Facebook’ being a closed platform the community considers it as a friend focussed channel. In that poll there were 5000 + votes with the community voting in favor of Facebook.

Comparison 222

Comparison Twitter Web 2.0 Facebook 222

The Marketing Blog

FEBRUARY 5, 2008

44 am Cab Drivers as Word-of-Mouth Marketers? Jump to Comments Imagine the cabbies playing the dual role of a ‘driver’ and a ‘product-marketer’ Recently, I had read in a blog-post that the company that sells ads on the outside of cars in London would now secretly pay money to the car drivers for product marketing.

Web 2.0 100

Web 2.0 Startup Marketing Training 100

Idaconcpts

FEBRUARY 24, 2011

The global economic recovery is on track, with many developing economy hotspots firing around the world, but unfortunately the job market is still bleak for many countries. Here are some creative ways of competing on the job front in today’s tough market. #1 5 – Check the stock market. 5 – Check the stock market.

Skills 148

Skills MySpace Technorati Social Networking 148

The Marketing Blog

NOVEMBER 26, 2009

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. November 26, 2009.5:10 The scope of my blog-posts span across the Enterprise 2.0 Theme: Pressrow.

Resources 138

Resources Web 2.0 Startup FeedBurner 138