Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. These fine folk did: Jan.

Social Media 153

Social Media Postrank Energy Tourism 153

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. The "fire drill" idea seems like it would help many people and companies.

Class 179

Class Creative Commons Postrank Flickr 179

Buzz Marketing for Technology

OCTOBER 4, 2008

This is the first time Ive done this and it added a depth and dimension to my workshop learning that I simply have not experienced before. Flickr photo via Nesster. Companies that didnâ??t Facebook or LinkedIn) or other communities of practiceâ?? But again, we can do so much more than that. through the lens of Web 1.0,

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Project Web 2.0 Module Wiki 265

Almost Savvy

NOVEMBER 23, 2009

Nametags are awkwardly enormous as they include name, company, website and Twitter @username. On their computers, I see Gmail, Facebook, Tweetdeck, Skype, Flickr and a host of other apps and widgets. Hint: When the nametag impairs my ability to sit comfortably, it may just a tad too large.) I only spot two people actually sleeping.

Conference 249

Conference Microsoft Tweetdeck Lijit 249

Waxing UnLyrical

SEPTEMBER 13, 2010

Image: Flickr user Bart , CC 2.0 Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. No, I didn’t watch it when it was on the air. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Image: Aftab Uzzaman via Flickr, Creative Commons It’s why I wrote about networking with a twist a while back.

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

NOVEMBER 4, 2010

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Bland Image: jason carlin via Flickr , Creative Commons I mean, chicken-soup-with-no-celery-or-pepper bland. For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. Double yikes.

Class 241

Class Tumblr Template Templates 241

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# In fact, the Roger Smith Hotel did it quite successfully.

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Hotels Social Media Communities Discount 245

Waxing UnLyrical

NOVEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Paloozas And Palominos November 7th, 2010 Tweet Apparently a “palooza&# is an “ exaggerated event.&# In other words, something very unusual. Palomino wins this round.

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps. My opinion on this is nuanced. Simple, right?

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. Mark as read Approve comment Representing companies as their PR specialist is an extremely important job, I can see what you mean about not just the average applicants making the cut.

Class 227

Class How To Applications Course 227

Waxing UnLyrical

NOVEMBER 14, 2010

Image: Arturo Sotillo via Flickr , Creative Commons How about you? As always in good company with the Tinu and the others. Why: other than the fact that my car is giving me so much trouble I’m about ready to pack it in, I think this is brilliant in terms of strategy and negotiation. Do you have hidden gems to share?

Blogroll 214

Blogroll Class Postrank Comments 214

Waxing UnLyrical

OCTOBER 22, 2010

Title image: Lukasz Strachanowski via Flickr, Creative Commons Life… supplemented™ data courtesy and used with permission of Priya Ramesh, CRT/tanaka Thanks so much for stopping by WUL! decision on what to measure will be unique to each company. It’s about what you’re going to try to get your target audience to do.

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

JANUARY 13, 2011

Image: Heather Phillips via Flickr, CC 2.0 Our community was now creating the bulk of our content. Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0 ” (which was nice to hear) But, once the internal community knew that they were still going to have access to similar content they were fine. Good for you!

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

FEBRUARY 5, 2011

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. Image: Anne-Lise Heinrichs via Flickr, CC 2.0 The other half of me is rolling her eyes.

Class 124

Class Postrank Comments Tourism 124

Waxing UnLyrical

JANUARY 23, 2011

Your company is merging. Image: Marieke Kuijjer via Flickr, CC 2.0 Here are seven long blog posts – more than 700 words, since I believe that is the going rate for the “acceptable&# length of blog posts – that I thought were terrific. by John Taylor. Why: OK, perhaps not uber-long (887 words). I’d love to know.

Class 119

Class Postrank Tourism WordPress 119

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. The team has a lot of photographs on Facebook (and also some on Flickr). But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. And understanding is one of the most important building blocks to a successful career in any field, and particularly in business communication. It makes the blogosphere less frightening.

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

DECEMBER 4, 2010

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. Even if Fast Company tries to tell you so. Instead, Ill find a nonprofit and community I respect and trust. Now you see it, now you don’t.

Class 233

Class Campaign Klout Influencer 233

Bare Feet Studios

MARCH 3, 2009

I find the company story very interesting. If you take pictures please tag them with “socialmediaclubhawaii&# and join the Social Media Club photo pool on Flickr. You can follow and connect with Shane on Twitter , LinkedIn , Flickr , The Reef , Viddler , Facebook , Upcoming , and at his neglected blog. Can’t come?

Social Media 40

Social Media Wiki Flickr Upcoming 40

Waxing UnLyrical

JANUARY 7, 2011

Image: pimpexposure via Flickr, CC 2.0 Perhaps “hot&# in a different way today…) Image: Leon Ferri via Flickr, CC 2.0 As far as Rude Dude goes I will not be recommending him, his company or facilitating introductions for him any time soon. “Filled up&# ? And yes, these are all direct quotes from the emails.)

Class 207

Class How To Health Care Comments 207

Waxing UnLyrical

FEBRUARY 8, 2011

Image: Paul Schultz via Flickr, CC 2.0 Its the same old folks (often because the companies use the same old faulty metrics -- evidenced by the AdAge Power150, especially when they introduced Alexa -- or because the more subjective lists are published by groups of pals who like to pat each other on the back). What about you?

List 161

List Class How To Comments 161

Bare Feet Studios

OCTOBER 10, 2008

Social Media Workshop & Launch of the Hawaii Chapter of the Social Media Club If your business is interested in learning and developing the best practices for Social Media, please join us for this event on Thursday, October 23, at the Hawaii Prince Hotel in Honolulu, HI. Recipe 31 : Recipe 31 creates customers through conversations.

Social Media 40

Social Media Construction Consultant Upcoming 40

Waxing UnLyrical

JANUARY 25, 2011

Yes, they ARE a third-party provider of a service (a “space” for artisans to sell crafts online) but they’re a company valued at over $100 million, with a clearly defined policy on hateful and offensive items. What a silly situation for a multi-million dollar company to get itself into. Image: striatic via Flickr, CC 2.0

Class 215

Class Policies Flickr Comments 215

Social Media Strategery

JANUARY 26, 2009

Image Courtesy of Flickr user GroovyGuru Junior employees lost in a mass of thousands – they’re often anonymous pluggers who are told that they have to “put in their time.&# With the proliferation of social media both inside and outside the organization, this phrase is now more of an excuse than a reason. Expo in New York.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? Image: JKönig via Flickr, CC 2.0 Image: Andy Field (Hubmedia) via Flickr, CC 2.0 Image: marissaorton via Flickr, CC 2.0

Class 279

Class Press Release Flickr Comments 279

Waxing UnLyrical

JANUARY 26, 2011

Image: Asthma Helper via Flickr, CC 2.0 If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook? Doesn’t it call to mind the Flickr-Virgin Mobile brouhaha from a few years ago? Image: Rafael Peñazola via Flickr, CC 2.0

Class 268

Class Facebook Privacy Public Domain 268

Waxing UnLyrical

SEPTEMBER 27, 2010

Image: Clyde Robinson via Flickr, CC 2.0 I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. I follow their company news, monitor the #ATTSUCKS hashtag on Twitter, and pay close attention to my own user experience.

Wireless 185

Wireless Class Feed Feedly 185

Waxing UnLyrical

DECEMBER 2, 2010

Image: Tania Gail via Flickr , Creative Commons We were deluged by applications; when we had openings, when we didn’t have openings, when we had budget to hire, when we didn’t have budget. Image: Jimmy Cardosi via Flickr , Creative Commons Can you imagine my face when I saw that? It was crazy. I kid you not.

Class 208

Class Applications Creative Commons Organization 208

Buzz Marketing for Technology

JUNE 27, 2008

Workshop at Bentley - Upload a doc Read this doc on Scribd: Web 2.0 Workshop at Bentley. Since then, the students have formed their own vibrant community on Twitter. Ive found out, that it is far too easy to be dragged to only one larger and very live community (Facebook for example) and to forget about all of the rest web 2.0

Class 274

Class Social Media Web 2.0 Wiki 274

Waxing UnLyrical

NOVEMBER 1, 2010

Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&#

Class 258

Class Education Metrics Creative Commons 258

Diva Marketing Blog

JULY 26, 2012

As part of client work and creating workshops on Pinterest I develope a running list of ideas. Critical : determine your content direction that goes beyond your brands or company messaging. Take your community “behind the scenes” of your company e.g. a day in the life of …. Board and Pin Creation.

Strategy 96

Strategy URL Message Boards Social Networking 96

Waxing UnLyrical

DECEMBER 7, 2010

After all, who wants to do business with a company that has a “bad&# name? Image: Heart Industry via Flickr, Creative Commons Thanks so much for stopping by WUL! It’s a name they feel comfortable being associated with. And now, with social media, we’re extending that quest to the social Web. These fine folk did: Jan.

Reputation 183

Reputation Postrank Class Tourism 183

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

By putting effort into the writing process, you reap the benefits of a community that supports you because you lift them through your words. Bloggers who focus on a niche and tackle it are highly respected among their peers and within their communities. Want another tip on how to write well? Read a lot. Tips on self-improvement?

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Buzz Marketing for Technology

JUNE 27, 2008

Hence, they prefer the more limited view of PLEs as a configurable extension to a VLE, especially when they continue to see themselves as the monopoly technology service providers for their learning community (eg online enrolment, email addresses). Software development companies are keen to make their product or service a nexus of attention.

Web 2.0 165

Web 2.0 Wiki Metadata Social Bookmarking 165

Convince & Convert

SEPTEMBER 21, 2010

Flickr Creative Commons Search This is my go-to source for photos for the blog and presentations. Using Flickr’s advanced search, you can browse photos that are specifically made available under a Creative Commons license , allowing you to use them with attribution in blog posts, etc. Skitch I’m no Photoshop wizard.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Techipedia: Tamar Weinberg

JANUARY 14, 2009

4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? Jill Whalen has been active on forums and online communities for 10 years now. How Does a Company Dip its Toes in the Conversation? : If you’re new to social media, how do you engage as a company? Not excess.

SEO 162

SEO Social Media Marketing Reputation 162