Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. These fine folk did: Jan.

Social Media 153

Social Media Postrank Energy Tourism 153

Waxing UnLyrical

JANUARY 13, 2011

Image: Heather Phillips via Flickr, CC 2.0 Our community was now creating the bulk of our content. Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0 Control Guidelines and comment moderation can keep your blog from descending into chaos. Good for you! I manage the University of Regina’s blog.

Project 170

Project How To Class Posterous 170

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Is it time to set some sort of guidelines of what and what is not a SM expert? Love your book “The New Community Rules&# girl!

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Social Media Influencer MySpace Consultant 229

The Marketing Blog

AUGUST 19, 2007

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. . “no amount of marketing can save a shitty product. sun room kit can help… Reply Leave a Reply Click here to cancel reply.

Web 2.0 100

Web 2.0 Startup FeedBurner Open Source 100

Waxing UnLyrical

OCTOBER 22, 2010

I want to emphasize the fact that CRN’s selection process for the SMAB was very carefully done to bring in credible voices who are very familiar with the FTC guidelines. decision on what to measure will be unique to each company. They fully disclosed their participation in our campaign as our SMAB. Not that difficult, is it?

Postrank 151

Postrank Campaign Tourism Social Media 151

Kikolani

SEPTEMBER 19, 2012

We want to be great writers, be great artists, take amazing photographs and build an engaging community. In it is your content preparation schedule, content guidelines, details of your blogging network, private email addresses, phone numbers – more. More often than not, we sit firmly opposite it. iPhone, iPod, iOS.

Privacy 130

Privacy Exercises Data WordPress 130

Techipedia: Tamar Weinberg

AUGUST 18, 2010

My uncle knows a young girl from his community, a recent college graduate, who is looking for a social media job. Go through each individual account and set guidelines where you both can agree to what you feel comfortable revealing online. It was a close knit community and some of us still hold true to the original purpose of the site.

Activities 216

Activities Social Media Policies Social Networking 216

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. Or as you said, almost perfect!)

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Class Blogosphere Blogger Creative Commons 226

Diva Marketing Blog

JUNE 18, 2012

Toss of a pink boa to the State of Maryland, and specifcally to Governor Martin O'Malley and his communication staff! . The Pinterest State of Maryland Pitch Contest asked entrepreneurs to pitch their businesses by using Pinterest to tell the story of their company. Graphic credit: MD Govpics Flickr. Join me on Pinterest!

Small Business 85

Small Business Resources Collaboration iPad 85

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Social Media Strategery

JANUARY 10, 2009

Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. Image Courtesy of Flickr user Ack Ook* buy-in , leadership , scary , social media , web 2.0 Government 2.0

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Kikolani

JANUARY 16, 2011

Question: How to convince a company that you work with how important blogging can be to their company’s success? Answer: I would say the easiest way to convince a company to use blogging is to find a competitor that is using it successfully. Is there any guidelines for mirroring the two or tricks, tips, etc.?

Questions 167

Questions WordPress Postrank Blogger 167

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand.

Marketing 265

Marketing SEO Journal Engineering 265

The Way of the Web

MARCH 27, 2011

Unless the review or post was libellous (in which case the legal requirement was to remove it), the best thing that company could do would be to respond publicly with a polite and reasoned answer for what may have caused the problem, and if possible, potential solutions. Photo courtesy Lars Plougmann on Flickr (CC Licence).

Review 35

Review Retail Flickr Forums 35

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? Image: JKönig via Flickr, CC 2.0 Image: Andy Field (Hubmedia) via Flickr, CC 2.0 Image: marissaorton via Flickr, CC 2.0

Class 279

Class Press Release Flickr Comments 279

Social Media Strategery

OCTOBER 27, 2009

community (it’s not all that hard!): communities, both online AND offline. Get to know your companies strengths and weaknesses, and be honest about them. BE helpful – Always always try to provide some value. Don’t proclaim yourself a Twitter expert if you’ve been on Twitter for two weeks.

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Kikolani

SEPTEMBER 25, 2012

If you’re a business, you may have the luxury of hiring an awesome Internet Marketing Company to keep up with the trends, but as individuals managing a blog for as a hobby or for profit, it’s up to you to not only maintain that blog but keep up with ways to increase traffic. Photo Credit: Alexander Henning Drachmann on Flickr.

Questions 167

Questions Adsense Marketing SEO 167

Social Media Strategery

MAY 1, 2012

Photo courtesy of Flickr user bitjungle. That's a big reason why most PR professionals have avoided Wikipedia for so long, fearful of the wrath of the editing community. All Wikipedia articles and other encyclopedic content must be written from a neutral point of view. DiStaso, Ph.D., Here's the problem.

Wikipedia 100

Wikipedia Committee Industry Communities 100

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I think that is more powerful than targeting by city, state or region.

Social Media 157

Social Media Radian6 Strategy SM2 157

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. Reply Ken Wohl February 11, 2010 at 1:08 am In the coming month I’ll be be contacted bloggers that either my company has already built a relationship with or that are within my company’s niche.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JUNE 16, 2010

Kwame Boame is a marketing consultant who blogs about brand communication on his blog, Sociatic. All other photos are linked to their respective pages on Flickr. Thanks for sharing Any brand using social media needs to follow some type of guidelines to audit themselves. Most retargeting companies utilize ANONYMOUS pixeling.

Questions 277

Questions Social Media How To Postrank 277

Kikolani

OCTOBER 20, 2010

Adsense – if you’re positioning yourself or company, remove it. Southwest and Mashable created social media guidelines. Mashable has hired community managers to stay on top comments. Mashable and Social Media Examiner uses specific style / editorial guidelines. How do you control employees on social media?

Meeting 141

Meeting Ustream Flickr Guidelines 141

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Community Management/Engagement.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. The difference is that it’s virtual. Pretty daring and altogether a wonderful read.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Social Media Strategery

APRIL 2, 2010

Find your organization’s social media policy/guidelines and memorize them. If your organization doesn’t have any social media guidelines, find your external communications policy and see if it’s covered in there. If not, then go and talk with your public affairs/external communications team and have a conversation about this.

Gov 2.0 138

Gov 2.0 Social Media Policies Privacy 138

Techipedia: Tamar Weinberg

JANUARY 14, 2009

4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? Jill Whalen has been active on forums and online communities for 10 years now. How Does a Company Dip its Toes in the Conversation? : If you’re new to social media, how do you engage as a company?

SEO 162

SEO Social Media Marketing Reputation 162

Viper Chill

MAY 20, 2010

You can get engaged, married, have kids or any other “goal&# we attach on to having a relationship, but you’re just going to end up lying next to each other and enjoying each others company. Most of the people I spend my time with either own large companies or work for themselves from home. You are such an inspiration.

Project 94

Project eBook Influencer StumbleUpon 94

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

LinkedIn Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. FriendFeed is a service but it’s also a community. It may even be used against you.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

JUNE 23, 2010

A regularly updated Fan Page brings greater awareness Community Page : What if you love something but you have no direct affiliation with the product/service, can’t find the official page, and worse, discover the page doesn’t even exist? Community Pages are the most annoying thing Facebook has given us , but I see their point.

Facebook 268

Facebook SEO Policies Groups 268

Techipedia: Tamar Weinberg

APRIL 28, 2010

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability. Where Did My Facebook Page Go? Whose fault was it? I can’t!

Facebook 277

Facebook Issues MySpace Privacy 277

Techipedia: Tamar Weinberg

JULY 30, 2010

Both wanted to create a Facebook community to connect users to each other. Colleges have Resident Assistants who adhere to the same rules as the students, and they live among their students so they’re very much part of that community. Your loyalties are to your community, and mine are to mine. Sometimes mods make mistakes.

Digg 100

Digg Reddit StumbleUpon URL 100