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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

They were all friends of the host, nervously alternating between drinking Bartles & Jaymes wine coolers, and trying not to break anything. We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Would You Try It With a Fox?

Convince & Convert

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

5 Ways to Humanize Your Brand on Twitter

Convince & Convert

True, scrutiny is magnified when community and content managers become a voice for large brands. Add your community or content manager’s Twitter handle to the bio. Use a company logo for your Twitter account, but humanize it with real people. Host Twitter chats.

5 Facebook Marketing Tips for Agencies

agora pulse

As Facebook has evolved from a “nice-to-have” to a “must-have” business tool, many companies employ agencies to dedicate the time required to manage their Facebook presence and market their products. Does your client attend, sponsor or host any conferences or trade shows?

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Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis

Convince & Convert

Somebody sending a mean tweet about your company doesn’t constitute a crisis. When the company does not know any more than the public about what’s going on. A social media crisis has a potentially material impact on the company overall. Create a Crisis FAQ.

Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots

Buffer Social

There are a host of services that allow you to build your own chatbot, no engineering background required. To find these FAQs, there are a couple great places to look: Your customer service team. Your social media support team, your community team, or your social media manager.

Ultimate Guide to Instagram For Fashion

Later

A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. Shoppers are no longer limited to searching for an outfit by scrolling through endless studio photos on a company’s website.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals.

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Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

Why Host a Blog on Your Corporate Website? In you guessed it–another guest post–Wayne Howard describes his method for quickly building the following for a new blog, using tactics such as Facebook postings, the BloggerLuv community, Twitter, LinkedIn and contests.

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13 Ways to Use Facebook Events for Your Brand

Sprout Social

If you’re hosting a party to celebrate your company’s 10th anniversary, you’d probably want your photo to be festive and incorporate the 10 years somehow. For instance, if you’re hosting a music concert, you could include the genre as a tag.

How Do I Keep My Facebook Group Alive?

agora pulse

It’s important to let people know it’s your company that runs and manages it. While most of your content should be about building an active community, don’t avoid promotional content completely. Host a watch party. Host offline events.

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals.

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Hes great at hammering out details one on one with other intensely focused people, often the CEOs of the companies he contracts for. Though the terms are debated and sometimes disputed in the medical community, both refer in a general way to people who display some characteristics of autism -- including unusual responses to the environment and deficits in social interaction -- but not the cognitive and communicative development impairments or language delays of classic autism.

An Open Letter to Facebook

Techipedia: Tamar Weinberg

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Your strategies must employ content creation, community management, local/maps optimization, among others. 5 Lessons Fortune 500 Companies Can Teach You About Blogging : Some Fortune 500 blogs are really great. Hire a company or check out this guide for how to DIY.

4 WordPress Alternatives: the What, Where, and Why

ProBlogger

As bloggers, we’re all familiar with WordPress, whether as a self-hosted setup, or via WordPress.com. moving hosts. Habari is a secure blogging platform designed from the ground up with the current and future needs of the blogging community firmly in mind. package FAQ.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Online Community With Purpose and a Plan May 5th, 2010 |Written By: Jay Baer | View Comments Tweet Lisa Beatty was at a cross-roads. Company launches a media content destination for women.

What Is Productivity?

Buzz Marketing for Technology

Yourself, your boss, your coworkers, your friends, your family, your company, your customers, your team, certain investors, your community, your country, the world, your family, God, all conscious beings, etc? I feel it’s time for the Carnival to start traveling, so if you’re interested in being a host, go ahead and shoot me an email. Hosted by ServInt Internet Services 11:11. Steve Pavlina. com Personal Development for Smart People TM. Forums. Articles.

Social Pros 18 – Ike Pigott, Alabama Power

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. They asked B2B companies, “What was your best social media format?

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107+ Blog Post Ideas for a Rocket Start

Writtent Blog

FAQ Post. Share Your Company Story. What are your company’s rituals? What are the great things you do as a company? Share your company know-how. There are specific things that you or your company excel at. Tell Them About Your Company.

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

That’s how people knew you on instant messenger, AOL chat rooms and a host of other places, including MySpace. For no money at all, you could have your own page on the World Wide Web, and when even small Web hosting packages were $250/month, a free page was a big deal. Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition.

Is Social Conversation a Myth?

Convince & Convert

it’s really not possible for a company (or even an individual like me) to have true conversations within social media – and certainly not with any real scale or breadth. That’s why “ humanization &# is – at least to me – a better and more accurate description of what companies and individuals can and should aspire to achieve on the social Web. Remember, social media makes big companies seem small again.

Grow Your Blog Business: The Earn-Millions-in-Your-Flip-Flops Framework [Case Study]

ProBlogger

Answers for popular FAQs within your subject area. If you feel comfortable enough, you can create an ebook like Susan did, but there are plenty of other options to choose from to suit your specific skills and abilities: you could write a real book, record an audio program, record a video program, host a teleseminar, host a webinar, or host a seminar. How can a company not be excited about this? This guest post is by Stephan Spencer of The Art of SEO.

Wow Online Influencers With An In-Person Experience

Convince & Convert

Each year, Nordstrums hosts an incredible evening where they shut down the whole store and entertain us all with food, drink, music, dancing, merriment, make-up and perfume samples, the works… and of course we all *shop*!!! Cheers, Sheldon, community manager for Sysomos [link] Marina Maher Comm. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. link] and you can “independently verify&# the 80,000+ views so far in the past 10 days since uploading it since this one is hosted on YouTube. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Companies must also uphold privacy laws. Social-media marketing & customer service can be legal minefield &companies need to stay alert [link] [link] Keeps You In Control How to avoid a social-media lawsuit [link] [link] Tom Tibbits Protecting yourself from social media lawsuits. Considering Facebook acts as more of an aggregator than the actual source (like a blog post), it would seem more prudent for them to go through the provider hosting the content, like a web host.

Are You Ready for the Opportunity Economy | social media case.

Convince & Convert

But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. The ability of companies to win hearts and minds through contextually appropriate, just in time marketing is the hallmark of the Opportunity Economy, and it has never been healthier. Pity the typical company who can't see it.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Between hosting and implementation, there is no doubt that there are substanial costs involved. How many developers have the liquidity to host their own software? Is that due to the natural progression of success (all big companies are eventually vilified) or a fundamental shift in Apple's brand promise as ultra hip and very convenient? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The Voice of the People Sure, infomercials include a lot of patter from the host (and his trusty sidekick, the otherwise-out-of-work-former-TV-hostess). Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know. a customer needs to be able to trust in the company's product.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. The company can’t ignore me then!&# – [link] [link] Ian Greenleigh It certainly doesn't make sense for all companies.

Social Media is the Servant of Strategy, Not the Master

Convince & Convert

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. link] Ken Herron "Companies can't opt out of social media.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. One of the reasons companies continue to put a lot of emphasis on their websites while still maintaining a robust Facebook page is that Facebook couldn’t do all the things a website can do. A company rang me recently to say that Google black listed them.

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. One of the reasons companies continue to put a lot of emphasis on their websites while still maintaining a robust Facebook page is that Facebook couldn’t do all the things a website can do. A company rang me recently to say that Google black listed them.

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.