agora pulse

JUNE 9, 2020

This makes them ideal for the retail, and food and beverage sectors. The company used Promoted Video Pins targeted to the search phrases furnishing a home” and “first-time homebuyer.”. The campaign resulted in a meaningful brand lift for the company and its products. Pinterest for Retail. Promoted Videos.

Engagement 138

Engagement Retail Case Study How To 138

Pixlee

JUNE 16, 2021

Retail and ecommerce faced significant shifts in the past year, driven by store closures, no-contact shopping and myriad other challenges. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Host Social Media Contests.

Retail 52

Retail Trends UGC Mobile 52

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. 80% of customers expect companies to interact with them on social.

Engagement 136

Engagement Brands Review Influencer 136

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. The success of live video initiatives makes it clear that consumers want to see the faces behind their favorite companies.

Advertising 238

Advertising Social Media Strategy Authentication 238

Mindjumpers

JUNE 29, 2012

Tweet As consumers in social media, we rarely go look for information on company websites. Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online.

Industry 270

Industry Airlines Telecommunications Engagement 270

Likeable

APRIL 2, 2019

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Step out of your own perspective, and pop your bubble by seeking out insights from people outside of your team, company, or industry.

Retail 87

Retail Brands Authentication Loyalty 87

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. In this blog post we’re sharing how and why you should build an Instagram community, as well as 6 tips to help you get started: Why Build an Instagram Community.

Communities 78

Communities Instagram UGC How To 78

Adam Cohen

AUGUST 24, 2010

How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. The third is a consumer goods company. Let’s Hear From You.

Company 231

Company Social Media Posterous StumbleUpon 231

Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. This is Titouan.

Retail 104

Retail Trends Fashion Marketing 104

Pixlee

JANUARY 26, 2021

These milestones also have the potential to boost social media engagement – especially when a customer has a pleasant brand experience that they are eager to share with others online. . For ecommerce retailers in particular, this calls for a greater focus on product packaging and presentation. Product Unboxing .

Engagement 52

Engagement Apparel Loyalty Retail 52

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Research how your customers want to engage with you, and what kind of personalization efforts would resonate most. Which posts drive the most engagement?

Social Media 125

Social Media Sentiment Data Team 125

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. In this blog post we’re sharing how and why you should build an Instagram community, as well as 6 tips to help you get started: Why Build an Instagram Community.

Communities 60

Communities Instagram UGC How To 60

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. The challenge increased the brand’s engagement rate by 15.79%, which was well above the set benchmarks. Case study: Fantastic Furniture .

Case Study 114

Case Study Marketing Directory Retail 114

Techipedia: Tamar Weinberg

JUNE 19, 2012

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. And the more you work on getting members to engage, the more productive they become.

Cost 135

Cost Communities Drupal Forums 135

agora pulse

JULY 12, 2018

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. I’m going to split these tips into three sections: Attract, Engage and Convert. Brand Your Channel.

Community building 90

Community building YouTube Communities Influencer 90

Ignite Social Media

MAY 24, 2016

Multiply these numbers – give or take – for all music events, including Bonnaroo, Lollapalooza and Stagecoach, and companies have themselves a gold mine for capturing the attention of a large, young and hip audience. Creating a unique branded hashtag will maximize brand exposure and garner momentum for a company and/or social media campaign.

Engagement 110

Engagement Brands Hashtag Eventful 110

Keyhole.co

DECEMBER 24, 2022

But to build a brand on Facebook, brands need consistent growth in engagement. But if you can’t drive organic reach and engagement, it will not do much for your business. The platform’s popularity makes it imperative for brands to measure their engagement constantly. What is Facebook engagement rate? Social proof.

Engagement 52

Engagement Tips Facebook Trends 52

Keyhole.co

DECEMBER 24, 2022

But to build a brand on Facebook, brands need consistent growth in engagement. But if you can’t drive organic reach and engagement, it will not do much for your business. The platform’s popularity makes it imperative for brands to measure their engagement constantly. What is Facebook engagement rate? Social proof.

Engagement 52

Engagement Tips Facebook Trends 52

Buffer Social

JANUARY 25, 2022

Serving Customers at a Deeper Level Tami Blake, founder and CEO of Free + True Skincare Tami Blake of indie skincare company Free + True says connecting with customers this year for her is all about looking for ways to serve them deeply, not just telling them about great products.

Small Business 91

Small Business Marketing Retail Education 91

Ignite Social Media

JANUARY 22, 2020

Considering how video outperforms all other content types (on average, video posts on Facebook get at least 59 percent more engagement ) it’s a no-brainer that videos involving animals are among the most engaging and memorable. A fashion retailer showing how to style a trendy piece? The opportunities are endless (and adorable!).

Types 177

Types Delicious UGC Bazaarvoice 177

Sprout Social

DECEMBER 14, 2022

Once companies finally understand what the metaverse is , how can they stand out among the many multiverses of metaverses (try saying that two times fast)? Some companies are also considering working in the metaverse , using VR technology for employee engagement and meetings for remote workers. More details below ??

Industry 111

Industry Examples Real Estate Brands 111

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? And 23% of users follow companies and brands they purchase from on social media. It’s also a chance to engage with customers and show your brand’s human side.

Strategy 100

Strategy Brands Facebook How To 100

Social Media Strategies Summit

SEPTEMBER 9, 2022

Many organizations — including conservation charity WWF and video game company EA — have faced backlash from fans and supporters for launching (or even just planning) NFT initiatives. For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.) Our baristas are the face of our company, without them we are nothing. Any amount helps!

Strategy 143

Strategy Metrics Hubspot Retail 143

Hootsuite

SEPTEMBER 13, 2023

Maybe that’s a bummer, but that’s the internet, baby: always movin’ and shakin’ Luckily, there are still plenty of things you can do to customize your Facebook Page for maximum engagement. We’ve got a complete guide to making the most of Facebook Pages for your business right here. Maybe you’ve already won.

Template 109

Template Templates Facebook Review 109

agora pulse

FEBRUARY 10, 2021

Meet the team, company updates, thought leadership, and PR announcements. The online clothing retailer has nailed its brand voice and applies it uniquely across the various social channels. To time your posts for maximum engagement on each channel and avoid repetition across channels. Build Community, Not Just Followers.

Organization 207

Organization Social Media UGC How To 207

Convince & Convert

JUNE 27, 2014

via eMarketer We will likely see an increase in smartphone use to keep up with the games but also to engage with each other about what’s happening on the screen. “ Your genuine interest, curiosity, and passion for social media, your industry, and the company that you represent will totally shine through your work.

Retail 146

Retail Marketing Sports Team 146

Social Media Strategies Summit

NOVEMBER 28, 2022

Engagement. According to Think With Google, 87% of shoppers say it’s important to know they got a good deal when choosing a brand or retailer to purchase from, while 53% say they always research before buying to ensure they make the right choice. That’s what the retail payment platform Square does here. App Promotion.

Examples 246

Examples Facebook B2B Instant Messaging 246

Hootsuite

OCTOBER 23, 2023

Or, if you’re maintaining the online presence for a retail company, you might have a larger social media team focusing more on social commerce to generate more sales. These duties can range from managing customer service on social media to building a separate community specifically for customers.

Skills 80

Skills Team Social Media HootSuite 80

Sprout Social

MAY 15, 2020

For others, managing a high incoming flow of posts for customer care and engagement is key. Industries that publish more posts per average per day were media and entertainment (67), sports (42) and retail (36). Engagements received on brand content.

Industry 123

Industry Real Estate Social Media Sports 123

Waxing UnLyrical

AUGUST 15, 2019

It’s estimated that around 50% of businesses which are active on Instagram leverage Stories to facilitate brand recognition, brand awareness, customer engagement, and brand loyalty. Speaking of user engagement, 20% of Stories end in a conversation between businesses and customers. 5% are taken to a campaign page. Bottom Line.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Responsive customer engagement and care The latest Sprout Social Index™ found consumers across all ages have similar outlooks on what brands can do to leave a lasting impression.

Brands 115

Brands How To Authentication Collaboration 115

Waxing UnLyrical

MAY 13, 2019

Continuous customer feedback is the bedrock of innovation because companies that listen innovate. Fast Retailing. If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts. Identify Relevant Groups, Communities. IHS Markit.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. Why this surge?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Waxing UnLyrical

JUNE 4, 2014

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Retail companies the world over are taking to holistic commerce and everything it brings to the table. So which one garnered more interest according to Google trends?

Content 253

Content UGC Community building Hotels 253

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. It’s very difficult to get buying right in the fashion industry with trends and shopping cycles changing so frequently, and as a result, many companies overproduce. View this post on Instagram.

Campaign 89

Campaign Brands Fashion HootSuite 89