Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The Art of Curation. Do You Know When to Create and When to Curate?

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Curation Web 2.0 Case Study Social Media 141

Bill Hartzer

FEBRUARY 2, 2024

The company is betting against the grain, rejecting the noisy landscapes of Meta, X, and TikTok, and placing its chips on fostering meaningful connections with those who truly matter. By veering away from the trend of large public communities, Noteit zeroes in on the people who matter most to you.

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yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Why the explosion of video content? It’s easier than ever to create a fun video at little to no cost.

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Convince & Convert

NOVEMBER 7, 2013

In celebration of reaching 300,000 followers on LinkedIn , L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” The ten best IN moments will also be shared on the L’Oréal company page at the end of the campaign. . L’Oréal does a great job of this on their company page.

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Social Media Strategies Summit

AUGUST 15, 2023

As you might expect from someone who heads up a higher education social listening company, Liz is attuned to pretty much everything that happens in the industry, making her a valuable source of information (and analysis) on big news, trends, and other developments: The hot water the Stanford president found himself in started in online forums.

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Pixlee

MAY 8, 2019

Building relationships with current and potential customers is a cornerstone for social media marketing in the digital age, and creating thriving communities has to be the center of your marketing strategy. But what is community-driven marketing and how can brands use it successfully? What is Community-Driven Marketing?

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Communities Social Media UGC Marketing 74

Convince & Convert

MAY 1, 2014

These are some of the questions posed by MINI’s passionate fan community in the company’s #asktheNEWMINI campaign. The company then selects ten questions weekly for the new MINI to answer in a 15-second video filled with vrooms, tire marks, close-ups on features and even the occasional cheekiness (e.g. Post by MINI.

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Writtent Blog

MAY 31, 2013

Want to become a more productive writer, find even more ways to reach your audience or apply content curation for lead nurturing? Content Curation for Lead Nurturing. It would be surprising for you to hear that content curation strategy may be your addition to lead nurturing. Go ahead and read those helpful tips right now!

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Convince & Convert

APRIL 23, 2015

I’ve said it before, and I’ll say it again: Community managers have a challenging job. They’re on the front lines of your social media and digital channels each and every day as the voice of the company. Include a visual or video response. So, why not let them have a little fun?

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Communities Meme How To Focus Group 60

Buffer Social

MAY 11, 2016

Looking for some fresh content to curate and share on social media? The Top 100 Blogs to Curate for Social Media Power Users. Fast Company – 1,106. TEDTalks (video) – 204. Business 2 Community – 155. It’s out there — in spades! Almost too many spades, right? We’d love to help. Mashable – 2,620.

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Buffer Social

JANUARY 18, 2023

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. Just answer the questions in your videos and fit the keyphrase into your caption. Instead, it shares a curated answer in the format you request.

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agora pulse

MARCH 25, 2020

Ask yourself, “Does this impact just our company or is it a national or global concern?” Schedule a team and company meeting to make sure everyone fully understands how to handle the crisis and whether temporary new guidelines need to be in place. (Don’t forget to take a couple of deep breaths.).

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Ignite Social Media

JULY 10, 2019

Groups could help to build and foster a community that was once happening on brand pages. According to research by Cowen and Company*, Pinterest is the top social network for finding and shopping for products among US users. This puts all product tagged posts in one curated feed based on those you follow and similar interests.

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Social Media Strategies Summit

APRIL 8, 2021

What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. Image source.

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Instagram Brands Real Estate Remix 234

Socialmedia.biz

APRIL 29, 2019

As a social media manager, you need to be able to build connections on social media and create a community. All the biggest brands have one thing in common on social media – a community. If you find ways to resonate with an audience, you can build a community. Content curation. Project management.

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Social Media Strategies Summit

JANUARY 5, 2022

Here are some examples: To nurture an online community. Look at how the hair color brand, Paradyes, has curated its Instagram bio. Instagram Reels are short, engaging videos that can help bring your brand to life. Plus, due to the increasing popularity of video content, Instagram Reels generally garner more views and engagement.

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Small Business Instagram Platform How To 204

Sprout Social

FEBRUARY 14, 2023

It’s a win-win-win, and the companies that capitalize on the opportunity are reaping the benefits. While the path to a perfectly curated feed is paved with good intentions, there’s bound to be some trial and error along the way. I get asked about my company more than ever and people comment on how active I am on LinkedIn.

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Authentication Examples Class Team 93

Likeable

JANUARY 10, 2022

Last week, TikTok announced a partnership with Atmosphere, a company that streams curated video content in commercial spaces like waiting rooms, gyms, and restaurants. Together, the companies have developed a dedicated TikTok channel that tries to capture the best of the app-viewing experience while catering to the OOH format.

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Convince & Convert

DECEMBER 7, 2010

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what we do.

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Skills Communities Collaboration Organization 125

Ignite Social Media

JULY 7, 2021

Every Friday, tag a user you think is worth a follow to help create community and build networks on Twitter. The value of this trend was quickly snatched up by organizations and companies for their own purposes. This trend, coined by Micah Baldwin , was incredibly simple. Fan + Follower Growth.

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The Realtime Report

JULY 19, 2022

Jam Heads to Comic-Con to Offer First Look at Platform and Grow Creator Community. Jam fills a gap in the audio space that other platforms like Twitter, Instagram, and TikTok have made popular for text, photos, and videos. Introducing Jam , a new creator platform to share and listen to bite-sized audio. That’s what Jam is all about.”.

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Platform SMS Trends Curation 91

Later

FEBRUARY 15, 2021

To help you get started, we’re covering all the basics in this quick guide — from setting up an account to sharing your first video! TikTok may seem like an overnight success story, but the video-sharing social platform has actually been around for years. In 2021, the company is projected to reach 1.2 What is TikTok?

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Film Trends Hashtag Curation 100

Convince & Convert

MARCH 5, 2015

This sentiment is brought to life in a video, where Converse tells the story of how Chuck Taylors are an extension of its customers and what makes them unique, noting, “Every scuff, stain and doodle all help shape their story.”. Leverage Your Community to Tell Your Story. Image via Converse. hannah (@ughjinxx) March 2, 2015.

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Social Media Strategies Summit

DECEMBER 7, 2023

They have a culture that may look very different from what our campuses, and the communities where our campuses are located, look like,” Dr. Phillips explains. And they may have experiences where they haven’t felt welcomed or felt part of a community.” Great pictures, video, and messages.” Guess what we have?

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Social Media Management Social Media Education Collaboration 147

Buffer Social

JULY 24, 2023

Ever scrolled through TikTok and wondered why certain videos gain meteoric popularity while others, seemingly of equal quality, barely get a glance? The For You page is the first page you encounter on TikTok and is filled with recommended content and videos that get more accurate as you spend time on the platform.

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Pixlee

AUGUST 17, 2020

Unfortunately, many companies lose customers because they cling to outdated social media tactics. Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Brands need to use social media to cultivate community with real people, and in turn, step away from vanity metrics.

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Social Media Strategies Summit

FEBRUARY 27, 2020

. #1 Ephemeral content disrupts social video. Video has been a trend for years now, and there is no denying its importance. In fact, this year, video is expected to make up 82% of all internet traffic. Despite this compelling number, brands have been a bit slow to embrace video as a medium. Source: TikTok.

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Buffer Social

OCTOBER 1, 2018

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. Curate user-generated content. Musically, a social network for video creation and live broadcasting, was once described as “the most popular app you’ve probably never heard of” by Business Insider.

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Organization Flipboard Social Media Company 108

Later

JULY 8, 2021

Like other social media platforms, LinkedIn is used for sharing and creating content, connecting with other users, and growing a community. Global life and style brand Kate Spade , for example, uses LinkedIn to reach a targeted audience of professional women and build a community around the brand’s values and products.

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LinkedIn How To URL Skills 85

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? It should mirror your company ethos and identity.

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Strategy Twitter Tips Marketing 52

Mindjumpers

JANUARY 2, 2013

Take for instance LEGO’s Timeline , which goes back to when the company was founded. Brands quickly picked up on the importance of visual communication and started building Instagram communities. Throughout 2012, online video once again proved to be a powerful tool to enhance brand identity visually.

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Social Media Tumblr Instagram Privacy 237

agora pulse

JANUARY 30, 2021

Creating content—whether video, copy, or images—can be difficult if you’re feeling stuck, stifled, or drained of creativity. Carefully curate your sources of inspiration, looking only at people and feeds that truly inspire you. Use live video for community building. Last year was the year of video.

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Social Media Tips Strategy LinkedIn 132

Later

FEBRUARY 16, 2021

7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. Nike’s “Dream Crazy” Video. 1: Knix’s Community-building Campaign. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. 3: Nike’s “Dream Crazy” Video. Spotify’s Data Storytelling.

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Ignite Social Media

MAY 4, 2020

The feature was the first step towards community sharing on the app, allowing users to post public content for friends to view for 24 hours. While the interface is a bit different than that of its daughter company, Facebook and Instagram Stories’ features are nearly identical. Here’s what you need to know about Snapchat Stories.

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Social Media Brands Content Real Estate 121

Buffer Social

JUNE 16, 2022

It’s not uncommon for recruiters and the companies they work for to dive into a candidate’s social media to look for red or green flags – whether this is ethical or not is still debatable. Another reason to be conscious about your online presence is that it can help you build a quality personal brand.

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Social Media How To LinkedIn Authentication 118

Keyhole.co

DECEMBER 26, 2023

Most cola and energy drink companies began with a product-forward attitude. The brand then curates and posts the best ones on its social channels. Red Bull then started creating their own memes featuring popular popular characters from movies, TV shows, and video games.

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Social Media Strategy Sports Meme 52

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. As one member of Sprout’s community, The Arboretum , put it, “With increasing amounts of data available, social marketers will focus on delivering highly personalized content to users.

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