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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. Fortunately, we have social media communities to inspire us. Access to these social media communities is free.

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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

by Tamar Weinberg on January 19, 2010 Share This is a guest post by Samir Balwani , the founder of Training Social , a resource for those interested in social media training. Techipedia readers can use code Tamar for a 15% limited time discount when registering. They also often require large investments to create an initial community.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# In fact, the Roger Smith Hotel did it quite successfully.

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Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all. Why social media?

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

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The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. The Product Life Cycle (PLC) refers to the life of a product in the market with respect to business/commercial costs and sales measurements and a social media life cycle goes through similar phases as well.

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. Every bad sale costs you five.