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Core Values Are Stupid Until They’re Not

Ignite Social Media

Have you been in those groupthink exercises where a well-intentioned committee of some sort throws out grand words and tries to massage them into sentences that include each person’s most important adjectives? When core values become core, however, is when the company repeatedly takes actions based on them. Can you relate?

Committee 155
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#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor in Communication at the University of Tampa. globalsultana (@globalsultana) September 13, 2018.

Committee 119
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Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

Twitter trends Connect with fellow readers by discussing the latest Twitter trends. Staying on top of what’s trending on Twitter is like having your finger on the pulse of the online world. Trends give you a peek into the subjects that are now gaining attention. It should mirror your company ethos and identity.

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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. She’s also a committee member of Black@, a Sprout community resource group.

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Social Spotlight: How Airbnb kept the lights on when everyone was home

Sprout Social

Those insights will be indispensable to practically every area of the company from marketing and sales, to R&D, customer service and more. Tapping into the company’s own booking data and customer surveys, they identified a growing demand for nearby trips within 300 miles, or a day’s drive, of people’s homes. shepherd’s huts ??

Travel 126
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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

Through social listening you can get real-time insights into shifting trends, consumer sentiment, competitive intelligence, and risks to brand reputation. For example, Mapfre, a global insurance company, uses social analytics to better understand what customers are thinking about. Make social listening part of your strategy.

Marketing 144
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6 Teen Activists You Should Be Following in 2021

Likeable

They have also started Never Again MSD, a student-run committee that advocates for tighter gun laws, known on social media as #neveragain. With 70 percent of consumers believing it’s important for companies to take a public stand on social and political issues, brands are going to have to take a page out of these teens’ books.

Committee 103