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Brands, Marketing, Diversity and Equity- A #MindfulSocial panel

Janet Fouts

She is a firm believer that business owners should make good money doing what they love and she spreads this message through her role as a thought leader in the industry. She also serves as the marketing committee chair for NACE National and is a StoryBrand Certified Guide. linkedin.com/company/flourish-marketing-co/.

Brands 226
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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

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Digital grassroots: the Internet fights back

Sherrilynne Starkie

It started in 2004 when a legislative committee held a series of hearings on digital copyright reform. It heard about many contentious issues from industry representatives but when the report was published, the public interest was entirely absent. People will increasingly seek to influence policy, companies and communities.

Committee 312
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Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities?

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#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor in Communication at the University of Tampa. He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. Context matters too.

Committee 119
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5 Things Companies Do That Ruin Storytelling Success

Convince & Convert

I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way. Here are five things companies do that can impede storytelling success. Don’t make me turn this storytelling van around, kids!

Company 60
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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Then we went one step further: we evaluated each respondent using our Social Maturity Assessment , a tool that studies how organizations use social media and benchmarks how they compare to others in their industry.