Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Bill Hartzer

NOVEMBER 17, 2023

In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms.

Social Media 95

Social Media Survey Study Collaboration 95

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales.

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike. On the flip side, you can boost messaging and marketing based on positive sentiment.

Reputation 97

Reputation Sentiment Analysis Notification 97

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. Once you’ve got that down, it’s time to do your research. Sprout’s sentiment analysis tool can also provide insights into how customers perceive your competitors. What are they posting on social media?

Sentiment 97

Sentiment Metrics Analysis Trends 97

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. You can view metrics like positive sentiment and total engagement.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

MAY 5, 2021

Supporting your reps with data and sales enablement content not only makes your reps’ lives easier but also boosts your company’s bottom line. Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. Understanding customer sentiment. Communication.

Data 117

Data Marketing How To Collaboration 117

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . For a message to resonate with its intended audience, it has to be well-researched and tailored. Social listening for brand sentiment.

Skills 128

Skills Sentiment Team Press Release 128

Sprout Social

AUGUST 28, 2023

Companies are investing in these tools to get more out of their efforts. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Team 88

Team Tools Marketing Hubspot 88

Keyhole.co

DECEMBER 13, 2023

Quicktrends: This feature helps you monitor the latest trends and conduct market research. Their website lists tools and services categorized by department, industry, and company type. Multi-platform collaboration: Sprout Social allows you to work in teams across different platforms by using shared content calendars.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

NOVEMBER 3, 2022

It’s an extension of our world with opportunities for communication, discovery, collaboration and connection. Your employees might repost brand content or direct message external stakeholders from their personal accounts on behalf of your company. Most companies have a good handle on their brand accounts. Insightful.

Marketing 113

Marketing Team Social Media Skills 113

Convince & Convert

NOVEMBER 16, 2023

A recent Pew Research Center survey shows a split in opinion – 42% in favor, 38% against, and 20% undecided – making ‘X’s journey an interesting topic for analysis. ’ Before even considering a rebrand, companies must ask themselves: What do we hope to achieve? Current trends and opportunities with users.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sherrilynne Starkie

FEBRUARY 13, 2018

Companies often call a consultant in because social media is not working. Research is a key part of developing a strategy and keeping a program on track. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Few companies outsource all social media activity to agencies or consultants.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Knowing their specific research topics allows you to address their pain points.

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Examples Template Templates How To 104

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Watch this video from one of our research experts to learn more. Here is a closer look at the key benefits.

Analytics 85

Analytics Conversation Brands Sentiment 85

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing 62

Marketing Survey Skills How To 62

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

OCTOBER 21, 2020

Our new research reveals it’s time to rethink this assumption. Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies.

Social Media 137

Social Media Committee Organization Survey 137

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

NOVEMBER 17, 2023

The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees. How did the company do this? The company responded right away and made it their business to fix the issue for the passenger.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Combine positive brand sentiment with high brand recognition and you get fans. Collaborate with other brands. That is the power of brand awareness. Case studies.

Strategy 131

Strategy Brands Hubspot Survey 131

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement. Meltwater. .

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment.

Survey 93

Survey Brands Sentiment Template 93

Unmetric

AUGUST 19, 2019

Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Here’s an interesting case study video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric.

Social Media 91

Social Media Tools Price Hashtag 91

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Gauge positive and negative sentiment from audiences. The blurring lines between marketing and public relations also call for higher collaboration and redefinement.

Statistics 108

Statistics Skills Analytics Press Release 108

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. Pricing: Starting from $49 per month.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Sprout Social

DECEMBER 7, 2021

Courtney Gagné , Inclusion and Diversity Program Manager and former Senior Social Media Specialist at Progress, echoed this sentiment. Codi Dantu-Johnson , Social Media Strategist at Mini Media Marketing, anticipates that this shift will inspire more companies to build out their teams with customer-centric social media roles.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Oktopost

MARCH 2, 2020

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. In fact, the whole concept of “buyer journey” has become commonplace because of the complexity of online purchasing and research. Why do manufacturing companies need digital marketing?

B2B 136

B2B Marketing Construction Committee 136

Sprout Social

FEBRUARY 5, 2020

Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI. Sales teams can use social media listening tools to conduct research on prospects’ industry, brand and competitors. Is sentiment trending up or down?

Tools 94

Tools Sentiment How To Team 94

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. Budget: Under $500 per month.

SM2 202

SM2 Vocus Alterian Radian6 202

Sprout Social

JANUARY 25, 2022

A customer journey map is a visual representation of each point of interaction one of your customers has with your company. And with the support of social media market research , they also help brands in other ways. Next, list out the main customer touchpoints that exist for your company. What is customer journey mapping?

Examples 92

Examples Template Templates How To 92

Hootsuite

MAY 15, 2023

Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. In a centralized corporation, the company owns all locations (or branches) and there is one chain of command. In contrast, an individual or another company owns each franchise company location.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Sprout Social

AUGUST 10, 2022

Analyze consumer sentiment and brand health. Brandwatch is a consumer research platform that helps marketers understand their audience, track conversations and monitor brand mentions. Analyze consumer sentiment and brand perception. Send and collaborate on campaign briefs and drafts. Brandwatch. Key features.

Influencer 113

Influencer Tools Marketing Software 113

Hootsuite

JUNE 28, 2023

For example, people in the final stages of researching a purchase will often ask others their opinion, like in r/Fujifilm : Source: r/Fujifilm on Reddit I know Reddit isn’t strictly a dark social channel (only private subreddits are), but it shows the specific types of questions people ask in niche forums like this. No easy feat.)

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This helps promote collaboration while reducing redundancy and duplication of effort. Content sourcing: Including research and finding relevant photography, animation, and video assets.

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Template Templates Social Media Tips 134