Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. Today’s marketing collaborator could easily become tomorrow’s competition. We’ve seen successful collaborations across industries that bring value to both the company and the creator.

Products 89

Products Team Focus Group Collaboration 89

Sprout Social

JULY 21, 2020

From content creation, community management, customer service, strategy development, copywriting, data analysis and more, the daily to-dos of SMMs can feel overwhelming. Social teams are vital for a business’ bottom line growth, but their work can often go unrecognized and unsupported. Learn how your team likes to be recognized.

Team 132

Team How To Social Media Management Embedding 132

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The idea of doing less with more is not uncommon to communicators. Corporate communications is a fire marshal and not a fire chief. Let’s hit it.

Survey 185

Survey Industry Newsletter Press Release 185

Socialmedia.biz

FEBRUARY 18, 2021

[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise. The community offers 4 tiers of membership, tied to the level of access to content. About Zapnito.

Press Release 78

Press Release B2B Communities Marketing 78

Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) brands team up to create a product offering that works across their combined audiences. The result?

Collaboration 63

Collaboration Brands Instagram How To 63

Social Media Strategies Summit

DECEMBER 7, 2023

Based on the average cost of public education tuition and the headline figure of up to 400,000 fewer students, Dr. Phillips says the impact on the higher education industry will be $4.2 And they may have experiences where they haven’t felt welcomed or felt part of a community.” But who, exactly, should you be collaborating with?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Sprout Social

JUNE 13, 2023

There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward. They currently have 55 users across various teams including product marketing, corporate communications, product communications and community.

Atlassian 99

Atlassian ROI Social Media Collaboration 99

Sprout Social

OCTOBER 11, 2022

Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. Focus on relevant topics that will help your community approach common industry challenges. Share blog articles, videos, social posts and other content created by your C-suite or leadership team.

Strategy 130

Strategy Content Curation Press Release 130

Ignite Social Media

MAY 27, 2016

Our industry changes every day. So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. This is a pivotal time in the discipline of community management, and many brands are asking these very questions. You’re not alone. TheStruggleIsReal.

Communities 113

Communities ROI Team Social Media Management 113

Buffer Social

DECEMBER 14, 2023

Share news related to your industry Keeping your audience informed about the latest industry news not only positions you as a knowledgeable source but also provides value to your followers.  Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Waxing UnLyrical

FEBRUARY 17, 2016

But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. We need to collaborate. This is the ongoing battle cry of all business communities. Unite or die.”

Consultant 0

Consultant Industry Collaboration Project 0

Sprout Social

JULY 28, 2022

To keep up, social teams must produce videos efficiently—without working to the point of burnout. With significant pre- and post-production work required—including a detailed script—videos of this type often demand collaboration with several teams. Reaching out to creators and industry influencers. Filming and editing.

Template 95

Template Templates Social Media Video 95

Sprout Social

SEPTEMBER 18, 2023

Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals. How has AI impacted the market?

Marketing 128

Marketing How To Sample Samples 128

Social Media Strategies Summit

DECEMBER 16, 2022

User-generated content (UGC) is highly impactful in any industry. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. When our panelists discussed previous projects and how they work with their existing teams, a common theme was the importance of trusting your students.

Social Media 130

Social Media UGC Project Collaboration 130

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. What is a social media workflow?

Template 135

Template Templates Social Media Tips 135

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. There lies the magic of B2B influencer marketing.

B2B 115

B2B Influencer Brands Marketing 115

Later

MAY 13, 2021

Marissa shares the inspiration behind the brand, why consistency matters, and how her team has grown an Instagram community of over 30K followers. . Fast forward six years, and Marissa has built a successful business that’s been featured in publications like Fast Company and US Magazine, and has an engaged digital community. .

Communities 60

Communities Instagram Small Business Hosting 60

Social Media Network Marketing

MARCH 11, 2024

Respond to comments, answer questions, and run interactive polls to build a thriving Community. Share experiences, customer success stories, or industry insights to connect with your audience on a deeper level. (#HighQualityContent) Engagement - It's a Two-Way Street: Social media isn't a monologue, it's a dialogue!

Engagement 56

Engagement Social Media Hashtag Authentication 56

Sprout Social

OCTOBER 10, 2023

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. Product collaborations Some 62% of marketers partner with influencers through product collaborations. Their brand collaboration with e.l.f

Examples 124

Examples Influencer Campaign Marketing 124

Sprout Social

FEBRUARY 12, 2024

But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. It has to be strategic. Take Pipedrive, for example.

Influencer 103

Influencer Marketing Collaboration ROI 103

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Compelling content—whether it’s from external creators or your in-house social team—attracts new audiences. AARP’s TikTok account has a dedicated Gen X following.

Brands 112

Brands How To Authentication Collaboration 112

Sprout Social

FEBRUARY 5, 2024

The importance of viewing DEI as a best practice is reflected in a McKinsey & Company report , where executive teams with more diversity by gender and ethnic representation are more likely to outperform financially. She explains there’s a proven business case around concerted DEI efforts and the value add it brings to an organization.

Social Media 109

Social Media Authentication Communities Campaign 109

Buffer Social

OCTOBER 23, 2023

Engage with your audience for community building We all know that engaging with your community on social media is one of the many keys to success. Use the Community tab to post updates, create polls, or share behind-the-scenes content. Speaking of the Community tab – it isn't just for long-form YouTube creators.

YouTube 113

YouTube Tips Collaboration Trends 113

Social Media Strategies Summit

DECEMBER 29, 2022

Social media takes the lead, with the agency using it to share events, roll out new programs, gather community feedback, and even for customer service. She says the NSF has come a long way in prioritizing social media, mainly because the social team is better known — and understood — throughout the agency. View this post on Instagram.

Strategy 130

Strategy Press Release How To Collaboration 130

Sprout Social

OCTOBER 31, 2023

Influencers can help marketers reach their goals and earn more buy-in for future collaborations. He recommends looking at influencers who talk about your industry and whose content outperforms when they mention your topic or product. But they’re often better suited to another platform because of their industry and audience.

ROI 103

ROI Influencer Marketing Survey 103

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Meet the team. Meet the team. Day-in-the-life vlog.

YouTube 128

YouTube Video Authentication Education 128

Sprout Social

FEBRUARY 1, 2024

It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors. And now, Trello frequently collaborates with her to create content for their brand channels too. Do this in two ways: First, teams should mark their calendars to set up a regular cadence for consistent social listening sessions.

Social Media 106

Social Media Sentiment Loyalty Microsoft 106

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? Or influencer collaborations !) (Or More than 4.95

Social Media 122

Social Media Tips HootSuite Marketing 122

Sprout Social

DECEMBER 3, 2020

Then, once you add the categories and industries you’re interested in, Sprout creates an organized, sortable feed of links shared from a wide variety of sources. Mobile message approvals ensure that the necessary level of oversight and collaboration is possible, even if you and your colleagues are scattered.

Mobile 137

Mobile Notification Collaboration Library 137

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. It also shows you have a growing community doing word-of-mouth marketing.

Metrics 97

Metrics Influencer Marketing Survey 97

Sprout Social

AUGUST 21, 2023

We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization. Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. What are AI ethics?

Marketing 89

Marketing Privacy Policies Issues 89

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Inclusivity is becoming non-negotiable for consumers.

Campaign 109

Campaign Brands Communities Industry 109

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Form communities and discuss relevant news within them.

Types 145

Types Social Media Microblogging Overview 145

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. One-person social teams will become a thing of the past. Some days it feels like you need a crystal ball.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. One of the most persistent social media marketing myths is that only certain industries can have a “fun” social presence. Collaborate with other brands.

Strategy 128

Strategy Brands Hubspot Survey 128

agora pulse

JULY 12, 2018

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. My team at Contentworks has created video scripts for some of the biggest finance brands and managed their YouTube channels. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about.

Community building 90

Community building YouTube Communities Influencer 90

Hootsuite

JUNE 29, 2023

Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team. Social media guidelines in healthcare can be stricter than guidelines in other industries. When your team follows best practices, other professionals want to collaborate with you.

Guidelines 79

Guidelines Template Templates Social Media 79