Social Media Strategery

OCTOBER 31, 2011

A community of practice (CoP) is, according to cognitive anthropologists Jean Lave and Etienne Wenger , a group of people who share an interest, a craft, and/or a profession. Sounds like we might already be members of dozens of communities of practice – at work, at church, at school, etc. Sounds pretty simple, right?

Communities 113

Communities Sharepoint Wiki Collaboration 113

Sprout Social

OCTOBER 31, 2023

He explains ROI is often confined to bottom-funnel metrics like downloads or conversions, but influencer marketing drives returns across the customer journey. Influencers can help marketers reach their goals and earn more buy-in for future collaborations. He points to an example of a health food company.

ROI 104

ROI Influencer Marketing Survey 104

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Along with collaborating with Gen X creators, the nonprofit’s posts are peppered with ‘80s and ‘90s cultural references and relatable content.

Brands 113

Brands How To Authentication Collaboration 113

Later

MAY 28, 2021

You can also share a story from a member of your community through your LinkedIn captions. You can think of them as a mini-blog post, like The Female Influencer : Letting customers or members of your community do the talking is an effective way to connect with your wider audience, while also building brand trust. It’s free!

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. It also shows you have a growing community doing word-of-mouth marketing.

Metrics 98

Metrics Influencer Marketing Survey 98

Sprout Social

APRIL 17, 2023

This is how brands expand the value of social beyond marketing and communications. Social media ROI starts with strong visibility and collaboration between social teams and other departments. Get a clearer look at how our tools can transform your approach by downloading The Total Economic Impact™ Of Sprout Social study today.

ROI 101

ROI Social Media Management Team Study 101

Sprout Social

DECEMBER 20, 2022

Roughly 76% of social media users think it’s important for companies to post about their employees, and your metrics will reflect your community’s interest. In this article, we dive into how you can create your own meet the team social media posts, explain how they benefit your entire company and provide examples to inspire you.

Meeting 97

Meeting Team Social Media How To 97

Hootsuite

JUNE 29, 2023

Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team. A social media policy details how the company should be portrayed on social media platforms. When your team follows best practices, other professionals want to collaborate with you.

Guidelines 78

Guidelines Template Templates Social Media 78

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. Optimization : Making daily content adjustments.

Template 134

Template Templates Social Media Tips 134

Waxing UnLyrical

JUNE 14, 2018

The idea is to leverage other people’s strengths as a collaborative effort that will showcase your ability to be a team player. You are worthy of a raise if your work has helped the company gain a return on investment. We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases.

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Tips Skills Creative Commons Resources 178

Webbiquity SMM

APRIL 13, 2021

As of late March 2020, the iPhone app had been downloaded more than three million times. The company is currently “in talks to raise funding from investors in a round valuing the business at about $4 billion,” according to Bloomberg. That would be four times what the company was valued at just four months ago.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Sprout Social

DECEMBER 3, 2020

If you’ve ever found yourself needing to publish a company update while you’re away from your computer, Sprout’s mobile publishing feature makes it as easy as a few clicks on your phone,” said Blue Corona’s Digital Content Manager, Ryan Maloney. Social media management apps like Sprout’s simplify team collaboration.

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Mobile Notification Collaboration Library 138

Oktopost

JUNE 19, 2023

By sorting leads according to business type, demographic, or any particular behaviors they have demonstrated (say, signing up to email updates or downloading a free trial), time and effort can be saved for the most quality leads on the table. Social media is overflowing with market insights.

Social Media 62

Social Media Strategy B2B Collaboration 62

Hootsuite

SEPTEMBER 28, 2020

Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. They’re nearly twice as likely to also connect with communities, employees, and partners. customers, employees, partners, investors, and the community).

Marketing 144

Marketing Committee Health Care Organization 144

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. Fortunately, we have social media communities to inspire us. Access to these social media communities is free.

Communities 170

Communities Marketing MySpace Yahoo 170

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. May the Force first-party data be with you.

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HootSuite URL Analytics Forums 120

Hootsuite

OCTOBER 21, 2020

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. If you only use social media for marketing, you’ve already fallen behind.

Social Media 137

Social Media Committee Organization Survey 137

Hootsuite

NOVEMBER 24, 2021

Bonus: Download the free 30-day plan to grow your YouTube following fast , a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success. YouTube is a video channel first and foremost, but it’s still important to create community and engagement on your channel.

YouTube 137

YouTube How To Metadata Metrics 137

Sprout Social

OCTOBER 9, 2023

Rather than fight against technology, how do you train and develop the next generation of marketers so they can leverage it to have a greater impact on the company—rather than be disrupted by it? Showing these proof points when collaborating with Leffer helped Cole’s team see the power of AI.

Team 111

Team Examples Marketing Training 111

Hootsuite

JULY 6, 2022

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. Download now. foster relationships with your community.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Download the 2022 Sprout Social Index™, Edition XVIII today.

YouTube 129

YouTube Video Authentication Education 129

Keyhole.co

JULY 18, 2023

TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. TikTok for business accounts are aimed at companies and brands that want to use TikTok for marketing purposes. If your business is yet to market itself on TikTok, you are missing a trick. Engagement.

Tips 52

Tips Marketing Trends Influencer 52

SocialFish

OCTOBER 7, 2019

As more features emerge on Microsoft’s text and spreadsheet management tools, many companies want to compete with it by releasing free software available to everyone. You can even download the files, which will be optimized with Microsoft Office packages. Make sure to check them out and tell us what you think. It’s an open-source tool.

Microsoft 113

Microsoft Open Source Software Collaboration 113

Sprout Social

DECEMBER 7, 2021

More businesses will hire for social support and community management roles. Nearly one in two businesses anticipate that social media will become their primary external communications channel within the next three years. This upcoming year, there’s going to be a lot more opportunity for customer collaboration,” says Rabiola.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

OCTOBER 24, 2022

Communication and collaboration. Communication ?Writing Community Management ?Strategic How did you organize and collaborate with your colleagues to complete that project? Collaborating with stakeholders is a major component of most marketing roles so the ability to work cross-functionally is paramount.

Social Media Management 87

Social Media Management Questions Social Media Skills 87

Hootsuite

NOVEMBER 2, 2020

Bonus: Download the free 30-day plan to grow your YouTube following fast , a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success. To download a report, from Advanced Mode, click the downward pointing arrow in the upper right corner. Download the YouTube Studio app.

Metrics 145

Metrics Analytics YouTube How To 145

Convince & Convert

DECEMBER 29, 2017

Once users clicked on the brainteaser, they arrived at a landing page that provided the opportunity to download additional FlexPod resources. They did this to reinforce the companies’ commitment to giving back and to encourage more opt-ins by supporting a worthy (and relevant) cause. 2 years ago, @FlexPod had ~1K followers.

Campaign 153

Campaign How To Consultant Team 153

Keyhole.co

NOVEMBER 19, 2023

Download our free social media strategy template to help develop a plan with more ease and speed. If you’re a company with photogenic products, make Pinterest a priority. You can download a free social media strategy template and edit goals and KPI as per your preference. Collaboration 3. Plus, Pinterest has buy buttons.

Template 52

Template Templates Examples Social Media 52

Buzz Marketing for Technology

JUNE 27, 2008

Most Downloaded. |. Post: Download file. 150 favorites | 3621 downloads | 64 embeds ( Stats ). Download file. collaboration. Collaboration Tools and Web 2.0. Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0?

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Sprout Social

JANUARY 12, 2023

Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 128

Brands How To Authentication Exercises 128

Sprout Social

APRIL 29, 2021

We hosted a digital event knowing our customers needed community and a network of support. With greater visibility and collaboration comes greater business results. Overwhelmingly, 91% of executives report that over the next three years, their company’s social media marketing budget will increase.

Marketing 138

Marketing Social Media Management Team Campaign 138

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. Social media interaction is an umbrella term that encompasses all the two-way conversations and touchpoints that occur between companies and consumers. But first, let’s cover some basics. They Like posts.

Engagement 135

Engagement Brands Review Influencer 135

Buzz Marketing for Technology

JUNE 27, 2008

Collaboration. Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others. Consumer IT.

Company 122

Company How To Case Study Mobile 122

Pixlee

APRIL 5, 2021

Regardless of the type of product or service being sold by a company, people want to know about it before making a buying decision. . If companies launch a new product, they’ll pay for traditional ads. To that end, the online world serves as a community for ecommerce. Online, however, things are different.

UGC 52

UGC Content Price Influencer 52

Mindjumpers

SEPTEMBER 17, 2012

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Another interesting fact is that over 65% of respondents indicate that in addition to social platforms such as Facebook and Twitter, they are using community plat­forms.

Survey 225

Survey Report Social Media ROI 225

Pixlee

JANUARY 4, 2021

Companies had to look beyond their customer experience models and pivot their digital marketing strategies to accommodate rapidly increasing online consumer demands. Their “Questival” cultivates outdoor exploration in the community through 24-hour scavenger hunts in various locations guided by the brand’s app.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? Are you paid enough?

Communities 95

Communities Social Media Management HootSuite Skills 95