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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

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Using Social Media in Education: 8 Can’t-Miss Tips

Hootsuite

How does social media influence education? Users share complex ideas and the Reddit community breaks them down. In the example below, a “full class of 11th graders” got a simplified lesson in biology. It can also help promote your class, your institution, and yourself. Improve community engagement.

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This Is How Often You Should Post on Instagram According to 81M Posts

Later

Reach rate is a valuable indicator for brand exposure, while engagement rate can indicate how well your content is resonating with your community. This decline in reach rate could be due to the fact that these mega accounts are less likely to rely on hashtags as their primary source of reach. That’s quite a significant increase.

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5 Ways Fitness Brands Can Appeal to the Work-From-Home Crowd

Pixlee

Fitness brands have the opportunity to drive new connections and become the ultimate thought leaders in the fitness space with their communities right now. Community is core to many fitness brands’ missions. Puma shows a great example of how they are centering their campaigns around supporting their community.

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Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. As part of the platform, the new module will provide our customers with best-in-class tools to tap into social conversations that impact their businesses.

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5 Ways To Use Social Listening For Competitive Analysis

Keyhole.co

For instance, Keyhole’s QuickTrends feature allows you to enter two keywords, hashtags, and brand names and see which is more popular. This includes analyzing their use of influencer marketing, which can provide valuable insights into how they leverage influencers to connect with their target audience.