Ari Herzog

DECEMBER 6, 2010

Ari asked me to offer some insight into being the man behind the curtain of a corporate social media team. Those three pieces of the social pie — Tweeting, Facebooking, and reading blogs — are just a small part of the daily minutia of a corporate social media person. Why Do You Want Social Media Today?

Social Media Management 169

Social Media Management Social Media Education Case Study 169

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? You’ve reached the point now that your brand can no longer manage your social media channels in house. Either way, it’s time to look for a social media marketing agency to handle your requirements.

Social Media 190

Social Media Marketing How To Social Media Management 190

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Image source To help you determine what that looks like, we’ve created a 10-step process to deliver five-star customer service on social media.

Strategy 130

Strategy FAQ Guidelines Policies 130

Hootsuite

APRIL 26, 2023

If you manage social media for a healthcare organization , you’ve come to the right place. In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. What does HIPAA say about social media?

Social Media 94

Social Media Health Care Tips Policies 94

Hootsuite

JULY 25, 2023

A social media scandal is only fun if you’re not at the center of it. Balancing your professional image with the urge to post about spicy cases or engage with Twitter trolls can be tough. It’s a tightrope walk where one off-side comment can send your career plummeting. They’ll save you from a career-ending slip-up.

Social Media 78

Social Media Policies Guidelines HootSuite 78

agora pulse

SEPTEMBER 5, 2017

It’s finally reached the point where your brand can no longer manage your social media channels in house. You want to grow your social media engagement or your pages have been neglected for a long time but you don’t have the knowledge or resources to manage them. . Why do you need a social media agency?

Social Media 126

Social Media How To Social Media Management Case Study 126

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Case Study 109

Case Study Marketing Directory Retail 109

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 104

Retail Social Media Brands Tips 104

Buffer Social

MARCH 5, 2021

The best marketers today are building loyal fans by engaging with their audience in the comments and in messages. By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again.

Company 89

Company Social Media Instagram Social Media Management 89

agora pulse

NOVEMBER 30, 2020

Check out our tips and tricks for social media managers to start their content marketing efforts. The knowledge gap can be especially wide for social media managers who are masters at their craft but may not realize that they can take their efforts to new heights. (If Social media marketing.

Content 182

Content Marketing How To Social Media Management 182

Rebekah Radice

JANUARY 22, 2019

Does your video content captivate and engage your social media audience? In a few short steps, you’ll create high-value marketing videos to add to your social media strategy. How to Create Engaging Videos for Social Media. Is it entertaining, educational, and igniting conversation? And guess what?

Video 135

Video Social Media Engagement How To 135

Sprout Social

SEPTEMBER 14, 2023

Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

Strategy 115

Strategy Brands Content UGC 115

Razor Social

AUGUST 17, 2016

Not many shares, no comments (or maybe a spammy one!!). Based on a comment saying that this post should be shared with all school principals around the world, Liz began identifying educationalists on Twitter and included their handles in her tweets, which attracted a lot more shares. Shared a summary of the post (twice) on LinkedIn.

Case Study 40

Case Study Study Social Media Management Embedding 40

Sprout Social

JUNE 25, 2019

After all, businesses have their hands full when it comes to social media and customer expectations. Here’s a quick glimpse from Sprout’s 2019 Social Index. With so much on our plates, it’s no wonder why brands are looking for helping hands who’ve walked the walk on social media. OK, fair question.

Social Media 91

Social Media How To Marketing ROI 91

Keyhole.co

MARCH 7, 2023

Social media has become a vital aspect of marketing and communication strategies for almost all organizations. However, it is crucial to recognize that social media also comes with its fair share of risks, especially if it is not appropriately managed. This is where social media monitoring comes into play.

Social Media 59

Social Media Apple Trends Reputation 59

Ari Herzog

AUGUST 11, 2011

It is common, especially when attending your first social media workshop or listening to your first conference panel or webinar on the topic, to be confused. Books that cater to the dummies in all of us present case studies and best practices, and we walk away after reading their pages with a desire to do what the experts do.

Social Media 125

Social Media Case Study Travel Social Media Management 125

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? And this, my friends, is an opportunity for you.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront. What is a social media influencer?

Influencer 104

Influencer Social Media How To Campaign 104

Buffer Social

MARCH 9, 2017

Working on social media can be a little lonely at times, especially if you are working as a team of one. Social media conferences are the secret to all that. Here’s a list of 20 top social media marketing conferences for 2017, with all the information you need to know such as data, location, and price.

Conference 103

Conference Social Media Price Forums 103

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. Lush employees are major brand advocates on social media. Employees may already be posting about work on their social media feeds. Organic reach.

Social Media 111

Social Media Guidelines HootSuite How To 111

agora pulse

NOVEMBER 22, 2019

We at Agorapulse are all about making the work lives of social media managers and digital agencies less chaotic and more fruitful. ” Recently, we talked with Alison Meineke , social media and content manager at Topic. Q: You were using Sprout Social for social media management.

Case Study 22

Case Study Study Social Media Management Marketing 22

agora pulse

NOVEMBER 4, 2020

When you think of paid social, do you think of Reddit ads? Here’s a look at all the reasons why Reddit ads can be a secret ingredient in the social media manager’s mix. Let’s talk about paid social ads. Get your FREE social media calendar packed with ideas and examples.

Reddit 115

Reddit CPC CPM Cost 115

Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. We hope to make things easier for you with this go-to guide for social media conferences in 2018.

Conference 103

Conference Social Media Price Hubspot 103

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. Leave your additions, and any questions, in the comments!

Social Media 157

Social Media Radian6 Strategy SM2 157

agora pulse

JULY 5, 2016

If you ask any social media manager what they love about their job, they’re not going to respond with “Content curation. Let us know in the comments! The post Free Social Media Tools We Love: Nuzzel appeared first on Agorapulse. Hands down!” ” I’ll tell you why.

Social Media 61

Social Media Netvibes Tools Curation 61

Idaconcpts

AUGUST 16, 2013

Managing Negative Feedback. Brand.com case studies suggest that you can push negative feedback out of a search engine using some quick SEO tricks. You can practice these skills while you campaign on social media outlets like Twitter, where limits on how much you can type force good copywriting habits.

Press Release 145

Press Release Domain Name Case Study Social Media Management 145

Idaconcpts

AUGUST 22, 2014

Managing Negative Feedback. Case studies suggest that you can push negative feedback out of a search engine using some quick SEO tricks. You can practice these skills while you campaign on social media outlets like Twitter, where limits on how much you can type force good copywriting habits. Getting What You Want.

Press Release 124

Press Release Domain Name Case Study Social Media Management 124

Buffer Social

SEPTEMBER 28, 2016

In our case, that means social media podcasts ! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! Click to jump to any section: 10 of the very best Social Media Marketing podcasts. Social Pros by Jay Baer.

Skills 40

Skills Social Media Hosting Marketing 40

Hootsuite

APRIL 6, 2022

Using social media automation tools like chatbots to handle your Instagram messages is one of the best ways to successfully handle customer service and sales. Instagram bots are often fake, computer-generated accounts that are used to to make it appear as though someone has more likes, followers or comments than they actually do.

Instagram 91

Instagram How To Retail FAQ 91

Oktopost

JANUARY 12, 2021

An effective way to hit the preceding touchpoints for a B2B buyer is through compelling case studies that include customer testimonials from B2B professionals in different career verticals. Analyze Customer Comments. Customer comments are another way to gauge overall brand awareness and reputation. Social Media .

B2B 101

B2B Marketing Metrics Survey 101

Ari Herzog

FEBRUARY 6, 2011

Also, I’m one of the only people doing real science and publishing actual data about social media behavior, Facebook included. Too many “emerging media specialists&# aren’t basing their advice on anything more than “unicorns and rainbows.&# Dan: In some cases, they are from brands we like.

Facebook 183

Facebook Marketing Hubspot Case Study 183

ProBlogger

JULY 6, 2022

This approach is particularly effective when writing case studies. For example, let’s say you offer social media management services. You might encourage readers to: Leave a blog post comment. Follow or share on social media. Let me know in the comments. Use them to tell your story.

How To 41

How To Widget Newsletter Hosting 41

ProBlogger

JULY 6, 2022

This approach is particularly effective when writing case studies. For example, let’s say you offer social media management services. You might encourage readers to: Leave a blog post comment. Follow or share on social media. Let me know in the comments. Use them to tell your story.

How To 41

How To Widget Newsletter Hosting 41

The Realtime Report

JULY 5, 2012

Sharick recommends that social media managers target their circles, providing followers with the type of content they are more likely to engage with. Other key elements to building a strong following on Google+: joining social networks early – Time joined Google+ as soon as the platform opened up to brands in November.

Google 168

Google Foursquare Social Networking Social Media Management 168

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

Social Media 132

Social Media B2B Company Consultant 132

Twist Image

OCTOBER 30, 2013

This is problematic, because Buffer allows its clients to schedule the social media that it would like to share across a myriad of social networks. This social media management tool was suddenly pushing spammy comments on to individual''s and corporation''s public pages. crisis management.

Apple 91

Apple iPhone Software Social Media Management 91