Hootsuite

MARCH 27, 2024

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. Larger and more experienced teams will have the capacity to lean into more complex social ads and campaigns.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Sprout Social

OCTOBER 19, 2022

Sometimes brands partner with creators for specific campaigns or launches. While we did our own product shoots in-house, we also wanted more UGC-style photos and video clips to incorporate into our social media feed and email content post-launch. Ask your followers. Set up some time to chat.

Campaign 105

Campaign Content How To Influencer 105

Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

Examples 142

Examples Campaign Tips UGC 142

Later

JUNE 28, 2021

From monitoring relevant hashtags to searching for influencers who are already fans of your brand — finding the right influencers can help you level-up a campaign, build brand awareness, and reach new engaged audiences. Once you find the content, you can add it to your Media Library and easily schedule it to your feed!

Influencer 106

Influencer Campaign Instagram How To 106

Sprout Social

OCTOBER 1, 2020

Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment. There are tons of variables that go into any given social media ad campaign, though. Even the seemingly smallest details can impact your campaign’s performance and reach.

Advertising 145

Advertising Campaign Social Media How To 145

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. This level of activity is truly remarkable, with the brand running influencer campaigns in 44 out of the 52 weeks of the year. 32 Signs You Might Be a Social Media Marketing O.G.

Influencer 112

Influencer Retail Marketing Discount 112

Jon Loomer

SEPTEMBER 18, 2023

The classic example is in your mobile Facebook news feed. The feeds are generally seen as the most desirable real estate for our ads. People may be more likely to respond to an ad in their news feed than in their Messenger. If you want action, you may want to focus on the feeds here. Some placements are largely ignored.

Feed 174

Feed Feedly Real Estate Instagram 174

Ignite Social Media

APRIL 23, 2020

million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). To prepare for the political season, here’s what you need to know about how political ads will impact paid social campaigns. Political Ads May Impact Paid Social Campaigns by Driving Costs Higher.

Campaign 101

Campaign CPA CPM Cost 101

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

Campaign 91

Campaign Social Media Brands Apparel 91

Social Media Strategies Summit

DECEMBER 4, 2020

If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Because of this, brands need to adjust their campaigns to reflect the current environment. This year, hummus brand Sabra launched a Friendsgiving influencer campaign to roll out its limited edition ‘Thanksgiving Stuffing’ flavor.

Campaign 130

Campaign Social Media Retail How To 130

Buffer Social

JUNE 8, 2022

Buffer’s publishing queue allows us to get our plans and ideas 'down on paper' so to speak, so we can visualize our feeds, and use the drafts & editor functions to ensure we have a consistent voice and style behind our posts. ” Tip 2: Repurpose existing products and campaigns. Tip 1: Get the timing right.

Case Study 70

Case Study Campaign Social Media Study 70

Ignite Social Media

OCTOBER 13, 2020

On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. And these images aren’t from brand-produced photo shoots, it’s user-generated content (UGC) that’s fueling their feed.

Campaign 106

Campaign Brands Press Release UGC 106

Jon Loomer

MARCH 14, 2022

When you create a Facebook ad campaign, you have limitless options. They’ll choose only the news feed placement, for example, assuming it is the most valuable placement. Even if news feed were the most valuable placement, there are reasons to include other placements as well. What should you do? How do you use placements?

How To 198

How To Facebook URL Cost 198

Sprout Social

JANUARY 25, 2021

Because influencers have their personal brands to consider, they get to decide how to portray your brand’s message on their feeds. Knowing how to find the right influencers for your brand is the difference between ensuring your marketing collaboration sticks the landing and a campaign that flops with your audience.

Influencer 113

Influencer Campaign How To Marketing 113

Webbiquity SMM

FEBRUARY 16, 2021

Moreover, 65% of people are visual learners, which means having a cohesive Instagram feed is a potentially powerful way to grab the attention of your target audience and spark interest in your business. Second, you can make short-lived Instagram Stories that create a sense of urgency without clogging the main feed up with content.

B2B 259

B2B Examples Company Instagram 259

Socialized

JANUARY 19, 2021

You will build photos that stand out from news feeds for your customers. It also allows you a range of photographs to pick between running multi-platform social media marketing campaigns and wanting subtly different pictures that complement each audience and profile. Only taking an image is not appropriate for a marketing campaign.

Campaign 100

Campaign Social Media Patterns Apparel 100

Later

OCTOBER 8, 2020

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. Social media campaigns can cover almost anything: a new product launch, a giveaway, an event, or even the arrival of a new season. .

Campaign 79

Campaign Tips Instagram Social Media 79

Jon Loomer

SEPTEMBER 11, 2018

Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. To estimate audience sizes, we can create a “dummy” campaign. Once you have given a name to the campaign, ad set, and ad, click “ Save to Draft ” on the bottom.

Instagram 167

Instagram Facebook How To Feed 167

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Here are three successful ABM campaigns that show how reaching a small audience can have a big impact. B2B companies have an attention problem. Click To Tweet.

Campaign 149

Campaign Marketing B2B Conference 149

Keyhole.co

APRIL 25, 2023

These are the traditional square photo and video posts that appear in your follower’s feeds. Instagram Stories appear at the top of the Instagram app rather than as part of someone’s feed. However, you can keep selected stories forever in your feed by using the Highlight functionality. They only last for 24 hours.

Instagram 116

Instagram Curation Feed Feedly 116

Audiense

AUGUST 23, 2021

How can you use it in your marketing campaigns and feed it into your wider business strategy? What does digital intelligence mean to you?

Consultant 164

Consultant Feed Feedly Campaign 164

Social Media Strategies Summit

MARCH 1, 2024

more engaging than longer videos, while 66% agree that short-form video is the most engaging of all in-feed social media content formats. Today, our social feeds are packed full of videos, which means they no longer have the same built-in “wow” factor. Consumers say they find this type of video content to be 2.5X

Video 229

Video Trends Marketing Mobile 229

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Are you experiencing a creative drought?

Campaign 164

Campaign Social Media Sentiment Class 164

Ignite Social Media

MAY 25, 2021

Create video that won’t fit with a 4:5 aspect ratio (*if you’re planning on sharing to your Reel to your newsfeed, be mindful the aspect ratio for Reels is 9:16 while the feed post is 4:5). Another way to standout within the discover feed is to have a call to action. Increasing Discoverability of Reels Content.

Instagram 172

Instagram Engagement Content Tips 172

Jon Loomer

OCTOBER 10, 2022

Finally, you have to check at least Facebook Feed. Both Facebook and Instagram Feeds use a 4:5 aspect ratio. I’d keep everything else in feeds unchecked. I’m using a Reach campaign with a 3:1 frequency cap. So, you can either roll the dice here or keep Overlay and Post-Loop unchecked. Adjust by Placement.

Instagram 199

Instagram Facebook CPM Feed 199

Jon Loomer

MARCH 8, 2023

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

Eventful 194

Eventful Newsletter CPM CPC 194

Jon Loomer

DECEMBER 6, 2023

Campaign Objective I truly believe that this is a case of most advertisers misunderstanding the purpose of a campaign objective from the start. When an advertiser tells me that they are running a Sales campaign or Leads campaign, I have to follow up with clarification. They just don’t matter that much… 1.

Campaign 153

Campaign Advertising Cost Conversation 153

SocialFish

APRIL 13, 2011

This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. Our goal for this part of the campaign was 30 blog posts. They would also receive a few mentions on the CTK website, Facebook Page and Twitter feed. 1,552 organizations submitted applications.

Blogger 243

Blogger Campaign Applications How To 243

Jon Loomer

NOVEMBER 14, 2021

Given what we know about Facebook podcasts (only mobile, not available on Instagram), we’ll need to be careful about how we set up this campaign. But, I currently have a Reach campaign targeting my page followers. I’ve chosen to go with News Feed and Video Feeds only. Campaign Results. A Note on Videos.

Facebook 208

Facebook Report Campaign Apple 208

Jon Loomer

OCTOBER 7, 2020

Not only is video popular and engaging, but Facebook prioritizes it in news feeds. And it doesn’t matter whether they saw it within the news feed or clicked to get a closer look. For example, if you select Campaign, it will only display the videos appearing within a campaign. Video is big on Facebook. 25% or more.

Engagement 207

Engagement Video Facebook How To 207

Jon Loomer

DECEMBER 18, 2022

This includes feeds, stories, Reels, apps, websites, and more. And here’s Instagram Profile Feed. You can choose a specific campaign or time period. If necessary, you can restrict the category of content or which properties can show them. First, let me explain. There are several placements your ads might appear on.

Video 178

Video Facebook Report Publishing 178

Jon Loomer

DECEMBER 18, 2023

Before running your first campaign, you and your client should come to an agreement on the overall strategy and their role in it. While their feedback is necessary for background and establishing what is important, you should determine how those goals are achieved — how your campaigns are constructed, targeted, and optimized.

Construction 186

Construction Advertising Industry API 186

The Realtime Report

OCTOBER 17, 2012

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising.

Campaign 170

Campaign Hotels Social Media Travel 170

Jon Loomer

JANUARY 28, 2016

I’ve written before about how I’ll run Facebook campaigns that mimic an email funnel. The email campaign by itself may have done fine. The Facebook campaign by itself may have done fine. By doing so, you may be added to my Facebook campaign!]. My Email Campaign. Why not just send the email?”

Examples 113

Examples Campaign Facebook CPM 113

Later

OCTOBER 19, 2018

Want to grow your Instagram account and get more sales from your feed? It’s time to launch your first Instagram ad campaign! And the best news is that an Instagram ad campaign doesn’t blow the budget — all it takes is a little bit of planning, testing, and creativity! Start by setting your Instagram ad campaign goal.

Campaign 61

Campaign Instagram How To Analytics 61

Later

MAY 13, 2020

Plus, we’re sharing 12 TikTok challenges to inspire your next campaign! They’re a strong asset for audience engagement and building brand reputation on the app — mainly because they get prime real estate in your TikTok feed (a small “skip ad” button appear in the top right corner of the otherwise unrecognizable ad format!).

Campaign 95

Campaign Hashtag Brands Trends 95

Jon Loomer

JULY 17, 2023

In this scenario, Sharon signing up for yoga class the next day would be attributed to the campaign as an Engaged-view conversion. The assumption is that this doesn’t include any of the feeds, among other placements. Assuming that this doesn’t include feeds, of course, I have to wonder why that’s the case.

Advertising 148

Advertising Engagement Class Conversation 148