Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Are you snobby?

Reputation 106

Reputation Strategy Brands HootSuite 106

Hootsuite

APRIL 6, 2022

All the time you spend reading through DMs and replying to customer inquiries can be put to better use: brainstorming new marketing campaigns, building financial reports, taking a well-deserved potato chip break. Build a good reputation for your brand. Example 2: Answering FAQs. Automate lead generation and sales.

Instagram 90

Instagram How To Retail FAQ 90

Sprout Social

DECEMBER 5, 2022

Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. A full FAQ is linked for you below. Enables instant communication.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

MAY 4, 2020

Your phone’s blowing up with likes and follows, and you’re leaning back into your chaise longue, your hands behind your head, smiling the smug smile of the person whose social marketing efforts are scaling effortlessly. For instance, InstaRocket’s FAQ: How do I know if you guys are legit? You sip your cucumber water. Do they work?

Instagram 140

Instagram HootSuite Software Comments 140

Webbiquity SMM

MARCH 29, 2022

The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.

Brands 204

Brands NoFollow Marketing How To 204

Laurel Papworth

MARCH 17, 2010

As you probably know, I believe that while marketing and PR want social networks to be about them and their needs, the customer usually has a specific question they want answered, best suited to Customer Service engaging on support and FAQ issues. Twitter: Reputation Management in Social Networks (18). Speaking 2009 (1).

CSR 65

CSR Eventful Social Media Forums 65

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. So without third-party social media marketing tools, you’ll waste an incredible amount of time just switching tabs, logging in and out of different social accounts. Social media analytics tools.

Social Media 134

Social Media Tools Marketing Analytics 134

Oktopost

JULY 14, 2019

Marketo has been huge for marketing automation. We can hardly imagine what it would be like to go back to doing automated marketing without it. Both contribute heavily to Marketo’s reputation as one of the top marketing automation solutions. View our comparison between Marketo and Hubspot for marketing automation.

FAQ 93

FAQ Questions Embedding API 93

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Email is all about actual audience. Approximately 25% of the time (on average) they will.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Hootsuite

MAY 1, 2023

Protect your brand reputation A clear set of social media policies and guidelines for employees defines your brand voice. Say a campaign falls flat. There can be legal and reputational consequences as well. Be prepared for a crisis Not every brand will have to deal with a reputational crisis. 1 Social Media Tool Create.

Social Media 104

Social Media Guidelines HootSuite Policies 104

Hootsuite

MAY 29, 2023

As a social marketer, you’re on the front lines of risk management. Damage to reputation Your company’s social presence contributes significantly to its overall brand reputation. Negative comments, inappropriate posts, or bad reviews can all damage your brand’s reputation.

Social Media 90

Social Media Tips HootSuite Policies 90

Convince & Convert

MARCH 4, 2010

Also, I think another viable category for blogging for reputation, or to establish a voice of authority. Also, I think another viable category for blogging for reputation, or to establish a voice of authority. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. More Work Upfront, Less Ongoing What I love about this program (in addition to the eye-popping results): It’s rooted in helpfulness, not marketing.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Social Media is Inexpensive False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

FEBRUARY 11, 2010

Raven Zachery, project director for the Obama Presidential Campaign app and founder of SmallSociety, defends native applications. “The mainstream gaming market will always be native. It’s generally easier for marketers to garner excitement for a native app, though this will change over time. Everything.

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

APRIL 14, 2010

It’s about marketing sideways , not marketing head-on. Isn't that where promotional campaigns serve a purpose? Or do you think that reputation through relationships is enough to expand your market? Isn't that where promotional campaigns serve a purpose?

Social Media 128

Social Media Consultant Health Care Questions 128

Hootsuite

JULY 13, 2023

The list of Sprinklr alternatives below offers a variety of powerful social media tools to help you drive customer engagement, boost brand loyalty, and manage your online reputation. Zoho offers a social media management platform, CRM, conversion rate optimization (CRO) suite, email marketing platform, an e-commerce platform, and more.

Comparison 76

Comparison HootSuite Hubspot Price 76

Keyhole.co

AUGUST 23, 2023

Unchecked automation may breach advertising and data privacy regulations or result in tone-deaf content, hampering brand reputation. The best Instagram automation tools in the market Choosing the right third-party automation tool will help you keep your profile in good standing and take much off your plate.

Instagram 52

Instagram Tools API Price 52

Keyhole.co

APRIL 24, 2023

From driving website traffic to increasing social media following, contests and giveaways are among the most successful social media marketing strategies for companies to meet their objectives. Offering an exciting prize your followers can’t say no to is a decisive element for them to participate in your campaign.

Social Media 52

Social Media How To Campaign ROI 52

Convince & Convert

MAY 27, 2010

Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. I'd like to clarify that the 4,250 Facebook wall posts facilitated by our most recent campaign with Tornados were actually posts to users' walls (i.e. agencies, you should be experimenting with this too).

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. I’m trying to understand how such a great campaign could have a foundation that is so unstable. Also – how long will this self-serving mea culpa campaign fad last?

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

AUGUST 18, 2010

How can we create a killer social media campaign that will get noticed? Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. By transparent, I mean keep it real and no lip service.

CSR 137

CSR Social Media Strategy Consultant 137

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. It’s my birthday and I have some great news!

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. I believe it to be the most complete picture yet painted of how marketers are thinking about and deploying social media. This is when it starts to be fun.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. I did not work on the Klout campaign.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

JUNE 2, 2010

This is an excellent marketing and promotional step that will ensure their brand is recognized world wide. link] (Facebook, friendships, and voyeurism) [link] David Goldie Interesting cross between physical and online marketing, through Facebook and Diesel. If Facebook can address those issues satisfactory it would be great.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? • Competitive analysis: How does your brand stack up to the competition? • Research: How do people talk about your industry and who are the influencers?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free. What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. I’m constantly referring back to Forrester’s POST methodology when planning campaigns. This is the a classic issue with many marketing and product developers, they don't listen.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

JULY 15, 2010

I have seen far too many organizations fail, from the outset, for not having had a clear understanding of the discipline and rigor needed to keep their social media marketing efforts on the tracks. I have been the one man show for social media marketing for [link] Tourism website for the area, and have gotten accounts to 5000 within 9 months.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

JUNE 3, 2010

It's interesting that they are trying to make the CEO the “star&# of the campaign, and put all the attention on him, but he seems woefully inadequate to the task. We may be the least… [link] #marketing [link] Wissensauslese RT @jaybaer: What BP Can Learn from Umpire Jim Joyce: We don’t ask for much, really.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); or engaged in brand reputation management, often on a weekly basis. “We think we’re ideal for companies needing that next level of insight into online conversation,&# he said.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? Unlike every other form of marketing and communication ever devised, you can’t treat social media like taking medicine – something that you do when you have to, and only because someone told you so. telegraph service).

Social Media 130

Social Media B2B Company Consultant 130