Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. The secret lies in leveraging multiple marketing channels. On their own, both marketing channels have unique strengths and weaknesses. In this blog post, we’ll discuss two: social media and email.

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Social Media Strategies Summit

NOVEMBER 15, 2018

That’s over 4x greater than any other marketing channel. It’s definitely not a secret that email marketing is a powerful tool for brands to reach their consumers directly and motivate them to purchase. Marketers need to develop tools to make developing and sending email campaigns streamlined and effective.

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Newsletter Template Templates Campaign 102

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

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Analysis Report Examples Tools 87

Later

AUGUST 7, 2020

Growing your business with Instagram isn’t limited to getting more likes and followers — you can also use Instagram to grow your newsletter subscribers! Ready to learn how to grow your newsletter subscribers with Instagram? Ready to learn how to grow your newsletter subscribers with Instagram?

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Jon Loomer

FEBRUARY 1, 2016

A little more than three weeks ago, I published a blog post about how to create an evergreen Facebook ad campaign. Quick backtrack: One of the primary challenges facing Facebook advertisers is creating a campaign that keeps on working. You can create an evergreen campaign that will last as long as the campaign is relevant.

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Examples Campaign Facebook Newsletter 113

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

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Koka Sexton

FEBRUARY 16, 2023

But what goes into creating an engaging email nurturing campaign? Will you send weekly newsletters? Track and analyze your results: It’s important to track the performance of your email nurturing campaign and make adjustments as needed. Do you want to increase brand awareness? Bi-weekly promotions?

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Campaign Engagement Case Study Newsletter 78

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. Identify inefficiencies.

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Keyhole.co

MARCH 4, 2024

Plus, we include a handful of examples if you need inspiration. These targets allow every organization member to understand exactly what its marketing tactics aim to accomplish. For example, increasing brand awareness is among the top priorities for social media marketers. Let’s use an example to explain.

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The Realtime Report

APRIL 28, 2022

Email Marketing vs. SMS: Which to choose for business in 2022? Marketers rushed to move on to subsequent technological developments from radio to the Internet. Companies can enter the market exclusively through electronic media or use a combination of marketing tools to reach a wide target audience. Disadvantages.

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Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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Metrics Influencer Marketing Survey 93

agora pulse

SEPTEMBER 9, 2020

Planning a big campaign for your clients or your own brand? Make sure you’ve checked off all the boxes for a successful social media campaign. But do you know how to run a social media marketing campaign? What Is a Social Media Marketing Campaign? Set Up a Campaign Calendar. Do Your Research.

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Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge.

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agora pulse

JULY 22, 2020

Check out these how-to tips and examples of Instagram Live collaborations. . A live collaboration can add something different to your usual marketing mix. In this article, I’ve rounded up my marketing agency’s favorite examples of Instagram live collaborations. Good examples include gyms and beauty salons.

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Collaboration Examples Instagram Tips 140

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

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Later

JUNE 28, 2021

As influencer marketing continues to grow, more and more businesses are wondering how to find Instagram influencers who are the perfect fit for their brand. Follow Industry Podcasts, Events, Newsletters, and Blogs. 3: Follow Industry Podcasts, Events, Newsletters, and Blogs. Monitor Relevant Hashtags. Keep Your Budget in Mind.

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Oktopost

AUGUST 23, 2023

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C. She even gives examples of current and past campaigns that have driven results for Drift.

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Oktopost

AUGUST 23, 2023

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C. She even gives examples of current and past campaigns that have driven results for Drift.

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B2B Content eBook Apple 62

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. And let’s not get into the level of skill and understanding required to design an appealing newsletter. Or at least, this was true until email marketing templates came along.

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Template Templates Marketing Sample 125

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Be adaptable and open to change. Develop an eye for design.

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Sprout Social

OCTOBER 19, 2022

Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. Sometimes brands partner with creators for specific campaigns or launches. Ask your followers.

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Sprout Social

JANUARY 25, 2022

To keep up with it all and better inform your social media marketing strategy , create a customer journey map. 4 Types of customer journey maps & examples. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. Generates marketing campaign ideas.

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Examples Template Templates How To 88

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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SMS Strategy Marketing How To 101

Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. But how to create an effective Instagram marketing strategy?

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Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed? Here are 8 reasons why many content campaigns fail, and what you can do to avoid them.

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Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Social Media Strategies Summit

DECEMBER 14, 2018

Email may not be a new marketing tactic (the first marketing email was reportedly sent in 1978 and resulted in $13 million in sales), but it remains one of the most highly used and effective marketing channels to date. This is creating a battle among brands to get campaigns opened and to win the attention of subscribers.

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Campaign Metrics Guidelines Template 109

Likeable

JUNE 29, 2021

So, what makes a great social media Pride campaign? Women’s body care brand Billie launched an Instagram campaign in honor of Pride Month that featured classic fairy tales that are rewritten to be body-positive, empower women, and center the LGBTQ+ community. Want amazing campaigns like these sent right to your inbox every Thursday?

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Campaign Travel Hotels Film 86

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 this would have included customer magazines, flyers or newsletters. Digital Media Framework Example.

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Marketing Syndication Adwords Social Media 199

Buffer Social

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. According to Mapp Digital’s email marketing report from 2016,   40.7

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Sherrilynne Starkie

MAY 4, 2013

Dove ’s ‘Real Beauty Sketch’ video is a perfect example. As part of Dove’s ongoing “ Campaign for Real Beauty.” Getting people talking about the importance of positive self concept among women as the key driver to personal confidence and happiness is a key objective of the campaign. Will this video drive in sales?

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Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

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Discount Marketing How To B2B 120

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. For example, a customer might: Discover a product while browsing videos on YouTube. Create Omnichannel Marketing Campaigns. Practice Proper Channel Management.

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Oktopost

MAY 20, 2024

Marketing professionals are always deep in discussion about the most effective strategies, measurements, and tactics for success. Each campaign prompts important questions: Are we aiming to create demand, or is it about gathering leads? That’s the job of PPC, not organic social necessarily.”-

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The Realtime Report

MARCH 18, 2020

All You Need to Know About Double Opt-In Email Marketing. Embracing double opt-in email marketing might be the solution you need. Double opt-in email marketing involves including a second layer of action before a customer can be added to your email list. Double Opt-in vs Single Opt-in Email Marketing. Rithesh Raghavan.

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Sprout Social

JANUARY 13, 2021

Or it was a combination of newsletter information, social media posts, and word of mouth? Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase. Why marketing attribution models are important. The different marketing attribution models.

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Social Media Marketing Newsletter URL 90

Waxing UnLyrical

AUGUST 30, 2018

As a content marketer, you know how to keep the content train running. Seventy-four percent of marketers believe email is the most effective distribution channel for their content. Why is email so effective for content marketers? Here’s why so many content marketers consistently rely on it to attract and retain readers: 1.

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