Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. You can’t do it all alone. Her solution?

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Collaboration How To Education Team 224

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. Flexibility. Organization.

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Team Social Media Social Media Management How To 139

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

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Collaboration Tools Social Media HootSuite 86

Oktopost

JUNE 6, 2022

Stopping by the Behind the Post podcast is Bev Barnett , Senior Customer Advocacy Manager at Workday. She breaks down step by step the importance of the voice of your customers, the role of community, and best practices for social media managers. Hot Topics: How Customer Advocacy differs from Customer-Based Marketing.

Social Media Management 69

Social Media Management Apple B2B Meeting 69

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms.

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Tools Sentiment Hubspot Price 84

agora pulse

NOVEMBER 7, 2019

Put together an approval process, and start streamlining workflows, avoiding errors, and optimizing campaigns. Social media management takes a team—even if you only manage a handful of agency clients or collaborate with colleagues throughout your company. Marketing manager. Social media manager.

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Process Team Social Media Social Media Management 70

Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. Advantages of social media listening.

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Social Media Sentiment Marketing Analysis 103

agora pulse

JUNE 9, 2020

Savvy social media managers also know how to tap into Pinterest for business for their clients. Now, as director of Contentworks Agency , I am now working with several big brands on their Pinterest marketing, and things have changed. Only 28% of marketers use Pinterest. Pinterest for Content Marketing.

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Engagement Retail Case Study How To 138

Hootsuite

JULY 25, 2023

Book a Demo 6 social media rules for lawyers Lawyers use social media for a multitude of purposes , including 87% reporting professional networking, 70% for client development, and 65% for education or marketing. As a lawyer or firm, investing in social media can pay off big time.

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Social Media Policies Guidelines HootSuite 77

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.

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Report Social Media Metrics Aggregator 147

Hootsuite

MARCH 23, 2023

Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). Marketers and social media managers AI copywriters can’t create your marketing strategy from scratch, but they can: Suggest KPIs to track, hashtag ideas, and more. Coming soon Big news!

Tools 135

Tools HootSuite Price Template 135

Keyhole.co

OCTOBER 10, 2023

Evaluating brand sentiment can enable you to respond to feedback effectively, pick up on customer pain points, track campaign reception and success, and diagnose potential issues before they spiral out of control. Here’s a look at the most common methods of sentiment analysis utilized by brands: 1.

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Sentiment Analysis Brands How To 52

Hootsuite

AUGUST 11, 2020

A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal to build business. And then use our free social media proposal template to create your own in minutes.

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Proposal Template Templates RFP 143

Laurel Papworth

APRIL 17, 2023

If you connect ChatGPT to Google Docs you can have ChatGPT create a business plan for your small business (I chose marketing agency in Penrith). You’ll want to go to docs.google.com and create, I suppose, a blank document. You need to be in a document, not at that main high level we were just at. Now this is the cool part.

Small Business 52

Small Business Google API Price 52

Sprout Social

SEPTEMBER 20, 2021

If you’re considering social media outsourcing, we get it. After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth. Access to premium marketing tools.

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Social Media Team Tools Strategy 119

Razor Social

SEPTEMBER 11, 2019

Are you struggling with marketing productivity? If you are a digital marketer, then you must often feel like a juggler. . I know that we all spend hours of our working days logging in and out of different tools that help us manage, track, and analyze our marketing efforts. But, guess what? Editorial Calendar Tool.

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Products Marketing How To Project 77

Oktopost

FEBRUARY 19, 2019

What does this have to do with marketing automation software? To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? Email reporting on campaigns. Ad campaign management. Project management.

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Hubspot API Metadata B2B 110

agora pulse

OCTOBER 26, 2017

That moment when your boss suddenly becomes aware of the budget being spent on social media and demands a Facebook strategy. While social media has become more data driven, only 32% of marketers having a documented strategy. Reduce marketing expenses. If this is you right now, don’t panic.

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Strategy Facebook Exercises Social Media Management 122

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

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Video Film Content How To 93

Mindjumpers

AUGUST 25, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? So you are getting excited about your social media strategy, you have your creative execution standing by and are ready to start counting fans and followers. What's a Girl to do?

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Policies Social Media Guidelines Foursquare 218

agora pulse

JANUARY 30, 2018

As a social media manager, you have a million things to think about every day. Creating campaigns, organixing graphics, responding to fans and of course posting, tweeting and uploading. Unfortunately, when it comes to social media hacking and account security, you will probably only think about it when it’s too late.

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Social Media Social Media Management Policies Reputation 144

Oktopost

APRIL 2, 2020

In the digital marketing world, making decisions based on data and analytics is crucial to growing your business. Social media marketing analytics is big business. Helping people make sense of the data that social media managers (SMM) have access to is no easy feat. billion (USD) by 2024.

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Report Social Media Tools ROI 126

agora pulse

DECEMBER 19, 2017

I am not necessarily talking automation, although automation does play a role in saving time on your social media management tasks. I am talking about setting up an easy-to-use social media workflow to save time and sanity. Create a Social Media Strategy. Schedule Content to Social Media.

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Social Media How To Notification Curation 142

Sprout Social

AUGUST 5, 2020

Sure, the mental health benefits of an unplugged vacation are well-documented. You win because you’re able to start working ahead, making adjustments to your meetings or campaigns. Picture this: you’re a social media manager that’s left your company Twitter account in the hands of a junior employee.

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Template Templates Project Social Media Management 98

Buffer Social

AUGUST 16, 2023

So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly. By focusing on a niche, we were able to: Position the agency as an industry expert by creating specific valuable content, speaking at PR conferences, and hosting free marketing webinars.

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Strategy Press Release Startup Reputation 74

Keyhole.co

MARCH 11, 2024

Regularly monitoring analytics helps you gauge the effectiveness of your branding and marketing efforts. Is your content resonating with your target market? Document these reviews to track your progress over time, making it easier to correlate specific actions with changes in your analytics. Analytics hold the answers.

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Template Templates Analytics LinkedIn 52

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with other marketers! Growing an audience.

Social Media 40

Social Media Social Media Management Project Marketing 40

Keyhole.co

OCTOBER 20, 2023

Instagram has become every marketer’s favorite channel. Whether it’s a small venture or a multi-billion dollar designer brand, the photo-sharing platform’s pivot to a marketing tool gives creative exposure. Consider investing in a social media management tool that offers posting and scheduling.

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Instagram Badge Authentication How To 59

Hootsuite

SEPTEMBER 10, 2019

But takeovers can also be an effective way to move into new markets. Find a host that holds sway in your new target market and can introduce you to new prospective followers. The campaign was able to promote the brand’s #pricelesssummer campaign, while sharing a more personal side as well. Opening a shop in a new city?

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Social Media How To Hosting Hashtag 111

agora pulse

FEBRUARY 21, 2018

As a result, social media managers and brands that wanna get noticed have next to no choice but to pay for Instagram ads. Two years in, marketers are finding it harder than ever to reach their audience. Kaitlin McKay – Head of Social at Rebecca Abigail. Lauren is also an Instagram influencer herself.

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Instagram Tips Advertising Feed 112

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more. How we tested adding links to content on LinkedIn Social media is part art, part science.

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LinkedIn Comments URL Engagement 107

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Looking to get more out of your Facebook marketing? You’ve heard it a thousand times, work smarter not harder.

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Strategy Facebook Marketing Metrics 111

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

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Small Business Influencer Template Templates 56

Hootsuite

FEBRUARY 16, 2021

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Or, if you’re running a big campaign.

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HootSuite Features URL Template 140

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Familiarize your team with this protocol by co-creating HIPAA compliance training programs that feature social media education.

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Social Media Privacy Insurance Guidelines 104

Writtent Blog

APRIL 1, 2014

An estimated 88% of brands today are using social media for marketing. The study illustrated above indicates that today’s marketers are most likely to use social media for brand recognition, customer loyalty, driving sales, and improving their SEO. Small business content marketing. Prepare to Curate.

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Social Media Strategy Tips Curation 98

Sprout Social

OCTOBER 25, 2021

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. There is no dedicated social media manager behind Orkney’s online presence—existing library and archival staff have shaped the strategy since day one, which contributes to its charm.

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Library Team Social Media Feed 123