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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. It includes partnerships, alliances, syndicates and more. Company employees as ambassadors, for example.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Shared Media includes social media campaigns but it’s more. It includes partnerships, alliances, syndicates and more.

Marketing 195
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article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. It includes partnerships, alliances, syndicates and more. Company employees as ambassadors for example.

Marketing 199
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Toyota's "Sienna Family" YouTube Campaign

Firebelly

Nevertheless, I still see a lot of companies simply saying "Find us on Facebook" or "Follow us on Twitter" without providing a URL. Update (3/1/10): I have now seen the commercial with the youtube.com/Sienna URL at the end. Im assuming the first time I saw the spot, it got cut off. Make it easy for them to do so by providing the URL!

YouTube 129
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100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity SMM

But two great sources are blog directories and RSS syndication sites. So, having recently completed a submission campaign for a client, here is an updated list of blog directories and RSS syndication sites that remain active and free. RSS Feed Syndication Sites. charging for inclusion). charging for inclusion).

Directory 189
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Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling

Convince & Convert

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. The company also discovered something surprising – specific types of Coca-Cola news and information ranked among the top performing content.

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3 Ways B2B Marketers Can Stay Digitally Connected Through Content

Oktopost

Basic actions like linking the content back to the company website, making recommendations on the next relevant read and working on SEO, brands can keep their audience engaged and feeling more connected. At the onset of COVID19, these types of campaigns have been hit hard due to direct mail being a no-go. Double Down on Inbound.

B2B 109