Yahoo News Syndication: Attribution Links Not SEO-Friendly

Adam Sherk

In looking at syndicated content on Yahoo News, most of the syndicated articles do not include attribution links (each news source likely has to request or provide them), but among those that do exist there is a problem. For example at the bottom of this syndicated LiveScience.com article you’ll see the attribution link: ( 2010 Update: The syndicated article no longer appears on Yahoo News so I removed the link to it.

Syndication Best Practices: Reduce the Risk of Being Outranked for.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Syndication Best Practices: Reduce the Risk of Being Outranked for Your Own Content by Adam Sherk on June 30, 2009 Syndicating content is an important business development initiative for publishers; it generates revenue, increases exposure, drives traffic and helps facilitate inbound links. However from an SEO perspective there is a downside, as syndication creates duplicate content issues.

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Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? In the Q&A in Google’s announcement, one question in particular caught my eye: Q: I’m offering my content / product descriptions for syndication. At Define we work with a lot of newspaper and magazine sites, many of which have syndication deals with multiple partners.

How to Triple Your Audience and Lead Generation With Content Syndication

Writtent Blog

A relatively little-known option for your marketing strategy is to syndicate content , which carries many of the benefits of guest posting without the attached labor. What is Syndication? The concept of syndication isn’t unique to web content marketing. As a result, newspapers began to purchase the rights to syndicate content, by publishing the best columns and comics from sources nationwide. There are serious pros and cons to the decision to syndicate content.

16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms. Your first order of business should be to “Google” the company and ascertain their influence and search real-estate-ownership. Check their credentials and the company’s search engine standing for keywords.

How to Get More Blog Traffic – Real World Data

Webbiquity SMM

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. Syndication is also helpful. Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today. The best syndication sites will vary by industry, so choose sites appropriate for your blog subject manner. Every blogger wants more traffic. How to get it?

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Top 10 LinkedIn Power Tips to Ignite Your Brand and Business [podcast]

Pam Moore

There are also more than 50 million companies setup on LinkedIn. At the time I was working at an enterprise technology company and was fascinated at using the platform to connect with industry leaders, colleagues as well as building community for our company.

Social Media Marketing Trends for the Back Half of 2019

Ignite Social Media

According to research by Cowen and Company*, Pinterest is the top social network for finding and shopping for products among US users. Now a public company with stakeholders to answer to, Pinterest has expanded their offerings to support shopping intent. It doesn’t hurt to syndicate it there. Source: Cowen and Company, “Facebook: US Ad Buyer Survey and Consumer Survey Highlights; Model Update,” Jan 10, 2019. Groups will be the New Facebook.

How TV Shows can make it big Online

Taylor Marek

Anyways, the thought occurred to me that the easiest way tv shows can make a living online is to partner up with companies such as Netflix and Blockbuster to syndicate episodes where the public wants them. Business General How To New Media Online Video Social Media Blockbuster Hulu ITunes Netflix syndication tv shows Zune MarketplaceJust thought I would send out a quick post as I had this on my mind. I was driving in my car running some errands when a radio ad came on.

How TV Shows can make it big Online

Taylor Marek

Anyways, the thought occurred to me that the easiest way tv shows can make a living online is to partner up with companies such as Netflix and Blockbuster to syndicate episodes where the public wants them. Business General How To New Media Online Video Social Media Blockbuster Hulu ITunes Netflix syndication tv shows Zune MarketplaceJust thought I would send out a quick post as I had this on my mind. I was driving in my car running some errands when a radio ad came on.

Where Do You Want Your Social Media Press Releases to Live?

Adam Sherk

by Adam Sherk on May 26, 2009 The discussion about HubSpot’s post on the syndication of social media press releases vs. traditional press releases called my attention again to PitchEngine , a platform for creating and sharing social media releases (SMRs). Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

How TV Shows can make it big Online

Taylor Marek

Anyways, the thought occurred to me that the easiest way tv shows can make a living online is to partner up with companies such as Netflix and Blockbuster to syndicate episodes where the public wants them. Business General How To New Media Online Video Social Media Blockbuster Hulu ITunes Netflix syndication tv shows Zune MarketplaceJust thought I would send out a quick post as I had this on my mind. I was driving in my car running some errands when a radio ad came on.

Is Feedburner about to be closed by Google?

The Way of the Web

It’s particularly worrying in some areas, where companies of the size and scale of Google have effectively closed out the market, particularly in terms of RSS syndication with Feedburner and RSS reading with Google Reader. Having used Feedburner for years, it appears little positive has happened since acquisition by Google, and largely the service for syndicating and placing advertising in RSS feeds has been left running, but little more.

Demand Better Content

Twist Image

Success in the publishing business comes from the publishing company that employs the best people who have a "nose for news." company based in Santa Monica, California, and is headed by Richard Rosenblatt , who is the former chairman of MySpace. While it might seem like an entirely new type of company to you, many companies over the years developed a similar business model. syndication.

A digital media framework for smart marketing communications

Sherrilynne Starkie

It includes partnerships, alliances, syndicates and more. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example.

Fortune 100 Need to Get More Creative with Twitter

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Fortune 100 Need to Get More Creative with Twitter by Adam Sherk on November 17, 2009 While many companies now have some form of presence on Twitter, how well are they utilizing it? Every company needs to come up with its own customized strategy that fits its corporate culture while meeting the needs of its customer base.

Four Ways Brands Can #Unplug

Social Media Strategery

One of the world’s most connected men, Baratunde Thurston , recently took a month-long digital detox, chronicled in the July/August issue of Fast Company. Paradoxically, as people are realizing this always-on, always-connected lifestyle isn’t sustainable, companies and brands seem to be going in the opposite direction. Public Relations Social Media #unplug baratunde content marketing detox digital detox digital vacation fast company

Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. Community papers are now largely filled with generic, syndicated content and semi-advertorial stories and columns. The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment.

Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own Websites by Adam Sherk on July 22, 2009 There’s been a lot of coverage this week of Condé Nast bringing in McKinsey & Company to help them restructure the business, which hopefully will work out for them. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Corporate social media marketing is about two-way communication

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Social Media & The Super Bowl

Firebelly

Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl. Marketers and companies know this and are hoping to extend their 30 seconds with consumers into longer lasting relationships on social networks.

Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle

Firebelly

Digitalia | Indianapolis Social Media Marketing « Youtube Tuesday: Lost Generation | Main | 5 Social Marketing Stories You Need To Read » January 27, 2010 Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle Many companies now include a Facebook or Twitter URL in their television commercials.

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Content Curation: How to Do It the Right Way (Plus Tips and Tools)

Hootsuite

This could be a valuable blog post from a company in your field, expert advice from a relevant thought leader, or anything else that you think your audience will appreciate and enjoy. If you’re using the Hootsuite RSS Syndicator, you can also add Google Alerts to your Hootsuite dashboard.

How to Start a Blog: 8 Hacks to Skyrocket Traffic 1000% a Month

Writtent Blog

Syndicate Your Content. One simple way to boost your traffic and lead generation overnight is by syndicating your content, on sites like Business2Community , SocialMediaToday , and elsewhere. To learn more about the pros and cons of this content promotion strategy, check out How to Triple Your Audience and Lead Generation with Syndication. All of these publications have something in common, which is very little self-promotion of the company’s products. Company News

Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Comment syndication and aggregation – commenters can push their comments to Facebook; comments left as a reply over there are aggregated back on the original site. This carries over to the new plugin, meaning that a company’s Facebook Page can engage in conversations on third-party sites. On one hand, companies can significantly affect the tone and course of a discussion by participating in it and giving their side of things.

Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web. This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online.

A digital media framework for smart marketing communications

Sherrilynne Starkie

It includes partnerships, alliances, syndicates and more. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors for example. They could be sharing stories about their work and the company’s missions and achievements on their own networks to help build awareness of the new apartments. For Paid Media, we recognize the company is a not-for-profit enterprise, so advertising budgets are small.

The Most Common Causes of Duplicate Content on News Media Sites

Adam Sherk

Syndication. Syndicating content is a common practice and an important revenue stream for publishers. My post on syndication best practices covers ways to reduce the risk of being outranked for your own content. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

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3 Ways B2B Marketers Can Stay Digitally Connected Through Content

Oktopost

Basic actions like linking the content back to the company website, making recommendations on the next relevant read and working on SEO, brands can keep their audience engaged and feeling more connected. It was a best practice to send thank you cards or even company swag to new customers. Focus B2B marketing efforts on paid social, content syndication and ensure your brand has a steller online presence.

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5 Reasons Your Business Absolutely Needs To Consider the Bing Network

Jason Yormark

Whether it’s been with an agency and working with larger brands and companies, or running a small business, it can be be very daunting and expensive to figure out how to drive targeted traffic and leads, not to mention, expensive. Combined with Bing’s syndication partners such as Yahoo, AOL, WSJ, adMarketplace amongst others, are able to reach 1 in 3 PC searches in the U.S. This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark.

Top Social Media Changes in 2017

Ignite Social Media

This feature drastically cut down on the annoyance of manually syndicating your stories which takes time and reduced image quality. This allows users to opt into your company’s offer with just one click encouraging an impulse buy. With 2018 on the horizon, we are looking back on the good, the bad and the ugly 2017 brought us!

4 Ways to Make Sure You Always Have Something to Say Online

yMarketingMatters

It’s a big reason why so many company blogs and social media accounts are abandoned. Using RSS (Rich Site Summary, or sometimes Really Simple Syndication) news feeds assemble feeds from different sources, including Google and Yahoo Alerts, into one place so you can scan all of them at once to find items of interest. It’s probably the most common problem faced by business owners who use social media and blogging for their business: What am I going to say?

Not sure how to monetise your eyeballs?

The Way of the Web

May 3rd, 2010 · View Comments While newspaper and magazine owners are still trying to decide whether or not they should aim for eyeballs or paywalls, there are several other companies who are happy to take up the challenge. For instance, online social media publisher Mashable has signed a deal to syndicate content to Thursday editions of Metro in the U.S.

Do You Forget “Marketing” in Your Content Marketing?

Writtent Blog

Outreach to companies mentioned in the post. Have you mentioned companies or other bloggers in your post? Top lists are curated lists of companies and individual websites that share good information and tips in a specific area. At the same time these posts have built-in virality mechanisms, as the companies mentioned in a post will share the posts in their networks. Syndicate your RSS. Here is a list of places where you can syndicate your content: AllTop.

6 Reasons Univision Got a 13% Engagement Rate on a Facebook Post

Convince & Convert

One of the company’s community managers dedicated to the news division (more on Univision’s social structure below), posted to the Univision.com site a user-generated photo of the frozen Hudson River in NYC. ’” Univision utilizes Expion , a social media listening and content management application built for complex organizations, to run its social accounts across its many presences, and used the Expion software to syndicate the image broadly.

Potential Benefits of Duplicate Content

Kikolani

This is a guest post by Duncan, a digital marketing expert who represents an advanced team building company, specialising in Henley Regatta hospitality. Last week, I wrote a guest post here on duplicate content , detailing some of the ways Google determines the original source of content, and which versions have been scraped or syndicated. Furthermore, there is even potential benefit to being outranked in the SERPS by syndicated content versions.

5 Strategies To Drive Traffic With Buyer Intent [Content Creation Template]

OnlineRockersHub Marketing Blog

Every company could use more traffic to get more leads and obviously, we all want new clients-so what exactly has to be done to see this happen? Syndicate and promote. Syndicate and promote. The simplest answer: Improve your website ranking for a relevant keyword to drive visitors with buyer intent. Strategies to Drive Traffic with Buyer Intent: Benchmark your objective. Evaluate your current assets. Research relevant sources of traffic. Create killer content.

The Top Influencer Marketing KPIs

Pixlee

Another benefit of measuring impressions is it allows you to compare the cost per impression of the influencer channel as compared to others such as paid social and syndication. .

Is Blab the Savior of Podcasting and Online Radio

Convince & Convert

When you produce a Blab, whether it’s a quick, ad-hoc conversation or a planned, produced broadcast, the company sends the host a high quality audio feed and a copy of the video. This simple gesture makes it easy to use the audio feed on Podbean et al and then syndicate it to iTunes, and then take the video capture and uploading to Youtube (or setting it up as a video podcast). Image via BigStockPhoto.com.

My Top 10 Posts of 2009 on News Media, SEO and Social Media

Adam Sherk

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

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