Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 78

Small Business Review Influencer Collaboration 78

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 130

Marketing How To Sample Samples 130

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

Collaboration 76

Collaboration Marketing Team Hubspot 76

Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

Team 112

Team Examples Marketing Training 112

Bill Hartzer

OCTOBER 10, 2023

Zefr’s collaborative efforts with Meta and the Global Alliance for Responsible Media (GARM) guarantee that ad-adjacent content adheres to GARM’s safety and suitability standards. This move provides crucial training data to inform scalable misinformation identification and measurement.

Instagram 165

Instagram Brands Collaboration Facebook 165

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

Campaign 111

Campaign Brands Communities Industry 111

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. That’s me, in a @CocaCola campaign!

Influencer 131

Influencer Marketing Reputation Collaboration 131

Social Media Strategies Summit

OCTOBER 13, 2023

That made Twitter’s rebranding a real open goal for marketers. But the digital marketing tool Semrush proved that it’s equally possible to comment on social trends on a less likely platform: LinkedIn. Of course, celeb collaborations are hardly a rarity for Super Bowl campaigns.

Examples 130

Examples Trends Social Media Brands 130

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Template 94

Template Templates Social Media RFP 94

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022. pic.twitter.com/24wbujWXhe.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing. So, more and more, social media consultants are being asked to train client teams.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

NOVEMBER 3, 2022

It’s an extension of our world with opportunities for communication, discovery, collaboration and connection. They’re most useful for customer care and marketing, but we’re seeing other departments start to post in an official capacity as well. If you work in marketing, you can get real-time feedback on your latest campaigns.

Marketing 111

Marketing Team Social Media Skills 111

Keyhole.co

MARCH 6, 2024

I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). But you also need to be able to turn all that into meaningful information that you can use to power up your marketing strategy.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. Read on to learn how LEGO’s marketing strategy works like clockwork. DC movies and LEGO? LEGO Death Star?

Construction 52

Construction Social Media Strategy Collaboration 52

Pam Moore

DECEMBER 2, 2020

· Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? Though many self proclaimed experts may tell you digital marketing and social media is fast and easy, the truth is that it's not.

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? Though many self proclaimed experts may tell you digital marketing and social media is fast and easy, the truth is that it's not.

Social Media 78

Social Media Marketing Small Business Training 78

Hootsuite

SEPTEMBER 28, 2020

Social has earned a well-established seat at the marketing table. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Make social listening part of your strategy.

Marketing 144

Marketing Committee Health Care Organization 144

Social Media Strategies Summit

DECEMBER 1, 2023

So we thought it was a good time to round up some of the biggest social media moments of the last 12 months, from the neverending viral hype train surrounding the Barbie movie to those horrendous big red boots all the influencers wore for approximately two weeks back in February. Let’s get into it!

Social Media 239

Social Media Meme Fashion Trends 239

Sprout Social

FEBRUARY 5, 2024

Recognizing Black History Month means brands need to go beyond marketing messages that preach solidarity but offer little action. As brands make plans to celebrate diverse communities through Black History Month and others, it’s important that they approach their campaigns with authenticity, empathy and cultural intelligence,” says Blackburn.

Social Media 110

Social Media Authentication Communities Campaign 110

Keyhole.co

AUGUST 2, 2023

YouTube is the biggest video marketing platform in the world, with over 2.6 In this blog, we look at ideas to group your YouTube channel and the social media marketing software to supercharge that growth. Virtually all marketing tactics except SEO will provide a short-lived surge in views and engagements.

YouTube 52

YouTube Tips Collaboration Training 52

The Realtime Report

DECEMBER 17, 2020

For SMEs seeking to enter the international markets, social media is a tool for overcoming liabilities connected to their smallness, newness and foreignness, a new study from the University of Eastern Finland shows. For example, companies can use local languages in their marketing campaigns or collaborate with local social media influencers.

Social Media 91

Social Media Embedding Tools Study 91

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Convince & Convert

DECEMBER 7, 2023

The answer lies in marketing diversity. 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. Dive in, and I’ll show you the incredible benefits of diversity marketing and insights into unlocking the vast treasures of a multicultural market. Let’s get started!

Campaign 135

Campaign Marketing Authentication Loyalty 135

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 108

Social Media Sentiment Loyalty Microsoft 108

Sprout Social

OCTOBER 24, 2022

Communication and collaboration. Balance the answer to this question with the ones below to achieve a deeper understanding of the individual’s training, drive and critical thinking skills. Digital marketer (@Rana_kamran43) October 6, 2022. — Sandy Dedeian | E-commerce Marketing (@sandydedeian) October 12, 2022.

Social Media Management 87

Social Media Management Questions Social Media Skills 87

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees.

Examples 59

Examples Brands Sentiment Reputation 59

Waxing UnLyrical

MAY 9, 2016

With Friday’s micro-training coming up, I thought I’d give you a head start on the 7C Social PR Framework™, since the training is built around it. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. ” The Link Humans case study.

Case Study 100

Case Study Study Training Collaboration 100

Dave Fleet

OCTOBER 14, 2010

A shift from campaigns to long-term engagement. Senior marketing decision makers have often spent their whole careers thinking in terms of public relations (sometimes corporate and marcom), advertising, internal communications and, more recently, digital communications. Shifting from campaigns to engagement. Silo-busting.

Campaign 400

Campaign Trends Compete Curation 400

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. How to train a new social media manager. Social media expertise. Flexibility.

Team 139

Team Social Media Social Media Management How To 139

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Before you build a social media campaign, you need a strategy.

Class 85

Class Training Social Media Case Study 85

Buffer Social

AUGUST 16, 2023

So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly. By focusing on a niche, we were able to: Position the agency as an industry expert by creating specific valuable content, speaking at PR conferences, and hosting free marketing webinars.

Strategy 74

Strategy Press Release Startup Reputation 74

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What are the four pillars of AI Analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113

Waxing UnLyrical

MAY 23, 2019

Train, train, train your volunteers. Online or offline training depends on what you are training for and the specific needs/infrastructure of your organization. There is docent training in museums. Try creating an email campaign about the impact that volunteers have in your organization.

Ensembli 149

Ensembli Training Eventful Communities 149