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When Awareness Isn’t Enough: Government Social Media Campaigns That Create Action

Social Media Strategies Summit

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. Why Awareness Doesn’t Guarantee Campaign Success Almost everyone reading this article knows that flossing is good for them. So how do we do that as marketers? What we actually need to do is get them to act.

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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

But what does engaging storytelling in marketing look like? To answer that question, we’ve rounded up 10 of the best storytelling campaigns and considered what we could learn from each. Gucci x The North Face Go Beyond Traditional Influencer Marketing. Goldfish Crackers Combines Storytelling Advertising & AR.

Campaign 304
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32 social media training resources and courses every marketer needs

Sprout Social

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. As social media has become more advanced and more important, so too has the demand on marketing and social media team. Org-wide social media marketing training. Level: Beginner.

Training 115
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What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. Start by pinning down exactly what you want social media marketing to do for your organization. Run one ad campaign per month. 2 new partnerships in Q1”.

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Bullet Train and B2B Marketing: The High-Stakes World of Adaptability and Strategy

Koka Sexton

At first glance, the movie Bullet Train and the world of business-to-business (B2B) marketing may seem like vastly different subjects with little in common. First, let’s consider the movie Bullet Train. Released in 2021, the movie is a high-octane action thriller that takes place on a Japanese bullet train.

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5 Tips for Training Social Media Marketers at Your Business

The Realtime Report

5 Tips for Training Social Media Marketers . When implemented correctly, a social media campaign can enhance a company’s reputation and generate a large number of quality leads. Indeed, social media marketers make mistakes like everyone else. Indeed, social media marketers make mistakes like everyone else.

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The Role of AI in Optimizing Auto Dialing Campaigns

BeingOptimist

Auto dialing campaigns have become integral to various industries, facilitating effective communication with potential customers. With technological advancements, the integration of artificial intelligence (AI) has revolutionized how auto-dialing campaigns are conducted.