Social Media Strategies Summit

FEBRUARY 18, 2020

The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers. What draws you to it, and specifically, Influencer marketing? Now, with influencer marketing, there are similarities.

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Influencer Campaign Retail Survey 228

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. Ask what teams and leaders need to provide you so you can be more self-sufficient.

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Buy Video How To Template 115

Keyhole.co

JANUARY 18, 2024

Inspired by influencers and celebrities, people stand for hours in queues, waiting to get their hands on limited-edition items. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market. Instagram: 741.7K Facebook: 255K YouTube: 12.1K

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Influencer Social Media Strategy Marketing 59

Sprout Social

JANUARY 6, 2022

By now, you’ve likely heard of influencer marketing and the strategy of working with influencers or digital creators to help market or promote your business. But did you know that influencers and content creators are not the same? What do influencers do? Digital creators vs influencers.

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Influencer Collaboration Project Meeting 125

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

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Influencer Tools Marketing Software 111

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Fewer Influencers, More User-Generated Content Influencer videos have been a mainstay of social media marketing strategies for years.

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Video Trends Marketing Mobile 229

Pixlee

SEPTEMBER 7, 2021

Though the term ‘micro’ means small, the impact this type of influencers have is anything but. The numbers show this; 82% of consumers say they are highly likely to follow a recommendation made by a micro-influencer , and brands utilize micro-influencers 10 times more than macro-influencers.

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Influencer Affiliate marketing Industry Cost 78

Pixlee

SEPTEMBER 7, 2021

Though the term ‘micro’ means small, the impact this type of influencers have is anything but. The numbers show this; 82% of consumers say they are highly likely to follow a recommendation made by a micro-influencer , and brands utilize micro-influencers 10 times more than macro-influencers.

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Influencer Affiliate marketing Industry Cost 71

Pixlee

JULY 19, 2021

One of the core social media marketing tactics businesses rely on is influencer marketing. After all, influencer marketing is the fastest-growing channel for customer acquisition, and 76% of marketers consider influencer engagement effective in garnering customer loyalty. Benefits of Using Influencers for Email Marketing.

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Pam Moore

APRIL 22, 2017

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. Who are they people who influence their thoughts and their buying decisions?

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Influencer Tips Marketing Training 166

Sprout Social

OCTOBER 23, 2018

If you’ve considered buying followers to boost your IG presence, you’re not alone. Influencers, celebs and even politicians have all experimented with buying followers in the past. In other words, the people you’re posting to aren’t going to like your photos, share your content or buy your products.

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Buy Instagram How To Geotagging 111

Convince & Convert

NOVEMBER 30, 2023

Without the right level of engagement and buy-in from those who will be most affected by the change, even the most meticulously crafted strategies can falter. Proceeding without employee buy-in is the #1 mistake. Most teams don’t even have the space for the actual change tasks, much less the change planning time.

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Project Collaboration Buy Team 127

Sprout Social

JUNE 14, 2022

Our devices are getting a tinge of silver from a seemingly unlikely source: senior influencers. Why we love senior influencers. Most Gen Z influencers can’t say they have the same following from their Baby Boomer counterparts. Part of the appeal of senior influencer content is the surprise factor. glam #transformation. ?

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Influencer Authentication Class Travel 97

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Enter LinkedIn influencers. Why LinkedIn influencers? The opinions of LinkedIn influencers carry weight.

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LinkedIn Influencer Brands Marketing 105

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Put simply, influencer marketing is a form of marketing where a content creator with a sizeable follower base endorses a product or a brand in exchange for some form of compensation.

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ROI Influencer Marketing Campaign 52

Dave Fleet

OCTOBER 5, 2011

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. Return on Influence has nothing to do with business objectives.

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Influencer ROI Metrics Klout 321

Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. Understanding influencer marketing and micro-influencers.

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Influencer Strategy Marketing Survey 75

Keyhole.co

JUNE 2, 2022

The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. Influencer marketing is a strategy you should know about if you’re a marketer. What is influencer marketing? How does influencer marketing work in B2B?

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B2B Influencer Marketing ROI 59

Ignite Social Media

MARCH 18, 2024

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. It’s allowed Duke’s social team to move at the speed of culture and quickly adapt as channels and content trends evolve. With over 5.4

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Social Media Marketing Nielsen Resources 96

Buffer Social

APRIL 4, 2018

Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer? And in truth, there’s no exact science to figuring out how much you should pay influencers, as one social media executive explained to Digiday: “We have no idea what to pay them. I’m like you.

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Cost Influencer Social Media Marketing 111

Pixlee

OCTOBER 4, 2021

To stay competitive, many brands partner with content creators and influencers to seamlessly engage their audiences, and even grow their reach with relevant individuals. While the influencer marketing industry is expected to reach a market cap of 5.8 While the influencer marketing industry is expected to reach a market cap of 5.8

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Influencer UGC Marketing Authentication 52

Pam Moore

OCTOBER 25, 2020

SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. People buy from people, not logos. Building a personal brand of authority, trust and influence is the dream of many CEOs, CMOs, VPs, Directors, founders, marketers, entrepreneurs and business owners in business today. The answer is yes!

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Influencer Brands Strategy Training 78

Ignite Social Media

SEPTEMBER 22, 2017

It can be a struggle to know what’s the best of the best, which is why tech influencers are great sources to use when researching what to buy next. Below are a few great tech influencers to turn to when you’re looking for latest and greatest in technology. The Family Gaming Team. Unbox Therapy. Click the video above.

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The Realtime Report

JULY 10, 2012

Over two in ten internet users worldwide would buy from a brand that a friend “liked” or followed on Facebook or Twitter, according to research conducted by Ipsos in March 2012. The Burst Media research also found that social media friends influence purchase decisions. online adults aged 18 or older in May 2012.

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Buy Brands Facebook Survey 183

Sprout Social

JANUARY 23, 2024

When she didn’t, the brand followed up with the same image, only this time their social team drew on the pretzel to make it look like a clown to show solidarity with the fellow “clowns” in their community. million impressions, 4,200 reposts and 28,000 likes, proving how well the Auntie Anne’s team knows their audience.

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Report Brands Library Sentiment 108

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

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Influencer Social Media How To Campaign 104

Convince & Convert

MAY 9, 2024

But before you press ‘buy’ on that audio set-up, consider the following for your brand. By sharing insights, expertise, and valuable information through podcast content, brands can position themselves as authorities in their field, enhancing their credibility and influence with their audience base. Content repurposing.

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Brands Apple Cost Advertising 107

Ignite Social Media

NOVEMBER 17, 2021

The FTC Finally Cracks Down on Influencer/Brand Disclosure Abuses. Reviews of Portal are quite positive, but a lot of folks won’t buy it because it’s a Meta product. Either way, contact us and our team of experts can help. Those 700 organizations are now legally on notice. Subscribe to Social You Should Know.

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Oktopost

NOVEMBER 6, 2023

Sales teams across the globe are now cashing in on its success with the advent of social selling. With social selling , sales teams can harness the potential of social platforms to reach and exceed their sales quotas by leveraging relationships, engaging prospects, and tapping into a broader audience for increased conversions.

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B2B Team Conversation Education 84

Later

APRIL 5, 2020

Like many industries, COVID-19 has made a strong impact on influencer marketing: campaigns are being paused and influencers are reducing rates. Coronavirus has impacted every corner of our lives, and yet, with strength and resilience, businesses and influencers are looking to find a new normal amid the crisis.

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Influencer Marketing Instagram Engagement 74

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Social listening can help you unearth relevant influencers to partner with. And this trend is likely to continue.

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Examples Social Media Sentiment Influencer 120

Buffer Social

JANUARY 21, 2019

Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. This week on The Science of Social Media , we’re exploring six powerful psychological biases and how they influence human behavior online. Marketing Psychology: 6 Powerful Biases That Influence Human Behavior.

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Social Media Strategies Summit

JULY 14, 2022

Please briefly describe the structure of your team. How many people are on your team, and where does it sit within your agency? I advise people on transforming sales and marketing teams with a strong focus on digital. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Ed.

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Education Case Study Overview Upcoming 204

Social Media Strategies Summit

NOVEMBER 30, 2022

Gucci x The North Face Go Beyond Traditional Influencer Marketing. Influencers are a great fit for telling a brand story because they’re real people. Find the right influencer — one who aligns with your values and audience — and their personality rubs off on you, helping to communicate who you are as a brand.

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Campaign Brands Influencer Collaboration 304

Oktopost

APRIL 28, 2024

If you can’t wait and need to jump ahead… Why B2B sales executives need to be using social media for sales Top use cases for sales teams to harness social media Direct interaction with buyers Social selling Using social intent data to guide prospects to a purchase Ready to start converting more prospects with social media?

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Social Media Tools B2B Team 80

Social Media Strategies Summit

SEPTEMBER 9, 2022

And while most US citizens aren’t currently ready to buy one, about one in 14 non-owners — equivalent to more than 16 million people — say they’d be likely to purchase in the next year. Budweiser: Make NFTs Easy to Buy. So if you love Adidas but don’t find non-fungible tokens appealing, you still have a tangible reason to buy one.

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Examples Brands Avatar Authentication 177

Ignite Social Media

DECEMBER 14, 2022

Partner with an Influencer. Our favorite and most effective by far, Influencer marketing. As the holidays approach, partnering with an influencer can be a great way for brands to increase their reach and generate more engagement. . Stay Ahead: Plan for 2023. contact us.

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