Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. Influencer Dance Definitions. Identifying the Right Influencers.

Influencer Engagement: Finding a Fit

Waxing UnLyrical

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Blurred Lines between Influencers and Brands. Forbes has found that today’s marketing strategies place a strong emphasis on influencers.

Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. Influencer marketing is not about getting free tweets and coverage. Why trust matters with influencers.

Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Influencer marketing is not the same as earned media.

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Influencer marketing: Because of its broad reach and ease of connecting, Twitter is ideal for helping marketers do influencer marketing the right way.

Team 201

Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. Definition of influencer marketing.

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend.

Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. We have a complete Influencer Campaign Kit for Small Businesses that includes free worksheets, checklists and email templates for you to use every step of the way: .

The 4 Secrets of Influencer Engagement

Waxing UnLyrical

Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy. How should you approach the influencer?

Building Your Social Media Team Structure for Success

agora pulse

Building your social media team structure is critical when more than one person manages your social media. I’ve been using Agorapulse for my team and clients for a couple years now, and it has made a world of difference. Assign Roles to Your Social Media Team.

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How Your Team Can Ace Social Media Collaboration

agora pulse

Whether you’re a social media agency or a brand, there’s no doubt about one thing– coordinating multiple team members to work on a social media account is challenging. Large social media accounts will require more than one team member to work on them.

Avoid These 7 Rookie Influencer Marketing Mistakes

agora pulse

Influencer marketing takes many shapes, from sponsored blog posts all the way to product placement in Instagram shots and YouTube videos. A business teams up with an individual who has social clout. The influencer promotes specific products or services to their audience.

Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Influicity’s search page, where clients can select their influencer search filters from the menus on the left.

7 Pillars of Solid Influencer Marketing Programs

Waxing UnLyrical

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? An influencer program and a content bazaar are two different things.

How to Create an Influencer Media Kit (+ Free Template!)

Later

If you’re serious about building a career on social media, you need to have an awesome influencer media kit to share with the brands and businesses you want to work with! What is an Influencer Media Kit & Why Do You Need One? How to Create an Influencer Media Kit.

5 Technology Influencers To Follow On Social Media

Ignite Social Media

It can be a struggle to know what’s the best of the best, which is why tech influencers are great sources to use when researching what to buy next. Below are a few great tech influencers to turn to when you’re looking for latest and greatest in technology. The Family Gaming Team.

Does Your Brand Need an Influencer Manager?

Pixlee

The influencer marketing industry is rapidly expanding and for a good reason. According to Influencer Marketing Hub, the average earned media value per $1 spent on social media is $5.20. What is an Influencer Manager? But what if your influencer program is in nascency?

Why “Hidden Like Counts” Won’t Hurt Influencer Marketing

Ignite Social Media

Is it a big deal for brands, influencers and their agencies? for many influencers.” All of our analytics teams have adjusted to a new normal for what constitutes good engagement and the algorithms still favor quality content in terms of exposure.

Mind the Most Important Influencer: You

Waxing UnLyrical

As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. Mind the Most Important Influencer: You. Guest Post by Heathere Evans-Keenan.

This is How Much Instagram Influencers Really Cost

Later

In the world of social media and branded partnerships, how much does influencer marketing cost? For businesses looking to grow on social media, particularly Instagram, knowing how much budget to allocate to influencer partnerships can be difficult. In-Kind Influencer Partnerships.

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Creating A Design Team Built To Succeed

Firebelly

” The way we our able to do this is because of the way we have structured our design team. When we are looking for new team members, we often look at current team dynamics as well as upcoming work to determine what skill sets we ought to be seeking.

Team 163

5 Influencers to Follow in the New Year

Ignite Social Media

New Year coming up, means new Influencers to follow. We’ve served up a handful of influencers to follow throughout this year so it’s only fitting that we end the year with a few more. Labeled as a local adventurer, him and his team offer a unique perspective of their travels.

The Most Popular MLB Teams on Twitter and Facebook

Adam Sherk

But while major market teams have a big advantage in the real game, social media is the great equalizer online, so I thought I’d see which teams have attracted the largest following on Twitter and Facebook.

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6 Influencer Marketing Strategies to Boost End-of-Year Sales

Convince & Convert

This stat hit home so hard when I read it the other day: Close to 75% of influencers don’t feel valued by marketers. Surprise your happiest consumers, brand fans, and influencers who have been loyal throughout the year. Create a Program for Top-Performing Influencers.

Why You Should Create a Social Media Approval Process for Your Team

agora pulse

Are you on a social media team? Social media management takes a team—even if you only manage a handful of agency clients or collaborate with colleagues throughout your company. Need a hand getting your team members on board with an approval workflow?

Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

As companies have built out their social media teams, the tools those teams use mature, and best practices have been honed. Leading the push in this brave new world of quantifiable, and thus accountable, social media has been the renewed emphasis on influencer marketing.

Inside the World of Dog Influencers

Likeable

That is a level of adoration and influence that has turned our pets into influencers in their own right, creating the modern phenomenon known as the “petfluencer.”. It’s undeniable—people love their pets.

Foursquare Teams Up with American Express

Mindjumpers

The partnership shows that large company like AmEx recognises that mobile services will have significant influence in the future. Tweet. According to the Wall Street Journal , Foursquare has partnered with American Express to offer discounts for shoppers who use Foursquare.

Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Influencer marketing—who hasn’t heard of it? When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods. Engaging with the Wrong Influencers. Fix It: How to Choose the Right Influencers.

Hosting Influencer Events: The Dos and Don’ts

Pixlee

One of the greatest benefits of utilizing influencers is the genuine connection they can build with a brand and its community. What is an influencer event? You’re probably wondering what this elusive element to influencer marketing is, right? Influencer Marketing

How to Negotiate with the Best Online Influencers

Pixlee

By partnering with established online influencers, you can build brand trust, increase customer engagement, and boost lead generation. Before contracting an influencer, it pays to put in plenty of research. Does your product/service fit naturally into the influencer’s lifestyle?

Survey Reveals How Consumers Really Judge Brand Authenticity (and Influencers)

Social Media Today

The team from Stackla recently conducted a survey on the effectiveness of different approaches What types of content drive the most consumer action on social?

Inside Look: How Two Teams Share a Social Media Inbox

Buffer Social

We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Customer support teams handle all inbound product questions, and marketing or community grabs all messages related to the brand, the content, and community love.

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4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

Fortunately for you, we’re here to share with you four essential tactics to influence brand loyalty through social media. Utilizing reputable and relevant influencers is a terrific way to influence your audience to dive even deeper into your brand.

Why Klout Should Not Be A Synonym For Influence

Waxing UnLyrical

Bloddy hell, we just can’t get away from “influence,&# can we? We are (insert school/team/whatever of your choosing). YAY TEAM!!!!! And, then, yesterday’s Inc.com article on how to measure your brand’s online influence. How do you explain influence?

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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing.

How Much Does Social Media Influencer Marketing Cost?

Buffer Social

Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer? While there isn’t a clearcut answer to this question, there are some guidelines used by marketers, agencies, and influencers themselves. You or the influencer?

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The Only Influence Marketing Workbook You’ll Ever Need

Convince & Convert

Influence marketing keeps evolving at a rapid pace. That’s why I created this workbook based on my own influence marketing planning process. Use this workbook to identify the right influencers for your next project. How to build an ongoing influence marketing strategy.

How the Majority Illusion Can Supercharge Your Influence Marketing

Convince & Convert

It also emphasizes why more brands are turning toward influencer outreach. Influencer marketing isn’t anything new. But what has changed is the nature of influence, particularly because high-level reach doesn’t always equal conversions. Don’t confuse reach with influence.

The 5 Elements Of Successful Influencer Marketing Programs

The Realtime Report

Influencer marketing” is simply the new, fancy way to describe word-of-mouth. The difference now: the spread of influence is directly measurable, and there are all kinds of tools designed to help you identify and manage influence marketing programs.